Price war is like chronic suicide for jewelry enterprises. ""China's e-commerce has gone astray, and cheapness should not be the only feature in this field. "

"It is difficult for jewelry brands to quickly occupy the market. It is different from fast-moving consumer goods. It is emotional consumption, which takes time to hone and constantly communicate with consumers. "

The price war has caused the industry to enter a reshuffle period. It is too early for jewelry industry to enter the era of emotional marketing. What can people leave for their children when they reach a certain age? House? Cars? Money? Besides these, many people will think of jewelry. When consumers feel this way, products are given a deeper meaning. Emotional communication with customers is particularly precious. Consumers are not just consumption, but an emotional investment, and of course an investment with appreciation potential.