On the basis of the conditions for the realization of WeChat marketing, various existing WeChat marketing models are in line with the current social environment and people's needs. There are several suggestions for WeChat's own marketing strategy.
(1) Accurately lock the user base.
Wechat is implemented through the mobile phone client, so you can use Wechat, which requires equipment and technology. First of all, you have to have a mobile phone that can surf the Internet and support the WeChat client. Secondly, you have to master the use technology of various functions of WeChat. At present, the users who use WeChat in China are mainly young and middle-aged. Wechat can take this group as the main customer group when promoting related new functions and products. At the same time, in view of the characteristics that merchants can use WeChat for marketing, WeChat should also try its best to better market itself to merchants and make profits through the exchange of information and resources. For enterprises and businesses, WeChat should more specifically market its own advertising platform and publicity platform that can spread and share information to businesses, so that enterprises can know that the advertising platform of WeChat can have more potential consumers and users, no less than trade fairs in various shopping malls. It is very necessary to improve the pertinence and timeliness of marketing.
(B) the use of celebrity marketing strategies
In order to attract the target audience, there should be bright spots; Only after users use the functions and products can they have a good word-of-mouth communication and attract people's attention, so the way to attract others' attention quickly and directly is to use celebrities. In the marketing strategy of WeChat, celebrities have been allowed to set up WeChat official account on WeChat, which can attract a large number of users through the tracking of celebrities by fans. Celebrity account opening has really made WeChat more lively, which has increased the usage to some extent. However, the celebrity effect can be used thoroughly. When promoting itself, marketing advertising platforms and functions, WeChat allows celebrities to participate in projects such as using new functions and participating in promotional activities. For example, every once in a while, some new "emoticons" on WeChat are free, while others need to be charged. Wechat can be given to celebrities for free, so that they can use these paid expressions when communicating with fans on WeChat. Fans will have more unique feelings and love for these charged expressions. The value is just a set of expressions of RMB in 6 yuan, but WeChat has such a huge number of users. If every celebrity drives 10 fans, 100 celebrities drive 1000 fans; The key is that every fan is an influencer in another circle, and every fan will more or less drive new users to buy expressions, and so on.
(C) Interaction between WeChat and enterprise users
Wechat can cooperate and interact with enterprise users through technology and platform; WeChat provides more personalized functions and platforms for enterprises, and enterprises provide financial and material support for WeChat. The two help each other, achieve a win-win situation through interaction, and maximize each other's interests when fighting for it. In cooperation with enterprises, WeChat can carry out some activities in some special festivals, and use activities and competitions related to WeChat functions such as essay writing, photography and sound to draw closer relations with users. In these activities, WeChat can cooperate with related enterprises, and enterprises sponsor prizes and bonuses. In this way, the company has made an invisible marketing promotion, and WeChat's own activities have been carried out and carried out better. Behind such cooperation, WeChat can also make statistics according to the users who participate in each kind of activities, and can know which field users prefer. Wechat can get more valuable data and information, and it is also a very important intangible asset for enterprises.
Wechat and enterprises can help each other and develop together. However, we must pay attention to WeChat, and we must not let corporate and business information overwhelm WeChat, which will eventually make users lose their sense of security in WeChat space. If WeChat sells its audience blindly in order to gain its own economic benefits, it will eventually lead users to abandon WeChat. The cooperation between WeChat and merchants is not to sell ordinary users to merchants, but to let users feel that WeChat serves users better through cooperation with merchants.
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