1. Regional factors
The popularity of barbecue in Zibo initially benefited from regional factors. Zibo, located in the middle of Shandong Province, is a famous cultural city with a long history and profound food culture. Zibo's geographical environment, climatic conditions and social and cultural development have laid a solid foundation for the development of barbecue in Zibo.
Zibo is located in the east coast plain of Shandong Peninsula, with mild climate and abundant rainfall. This climate is suitable for the cultivation, growth and cooking of meat. Zibo, located in the middle of Shandong Province, has been the intersection of Yellow River civilization and Shandong cuisine culture since ancient times. The food culture here has a long history, colorful, unique and enduring.
At the same time, the prosperity of barbecue in Zibo is closely related to the cultural background of Zibo. Zibo is a city with profound cultural heritage. In ancient times, it was an important cultural town in Shandong, once a small town in Qi, and also one of the important cradles of ancient metallurgical culture in China. Rich cultural background and profound regional culture have played an important role in promoting the development of barbecue in Zibo, which is also one of the prerequisites for Zibo barbecue to become a hot spot of food culture in China by virtue of its geographical advantages.
2. Delicious taste and unique technology
Zibo barbecue attracts so many people because of its taste and unique technology.
Zibo BBQ is made of goat meat around Tomb-Sweeping Day (a traditional festival) and baked with special seasoning. Zibo barbecue tastes beautiful, smells delicious, contains a certain degree of salty and spicy taste, and the meat is fresh and tender without fishy smell. This is also the biggest feature of Zibo barbecue.
In addition to the taste, Zibo barbecue has a unique craft. Compared with the roast duck and mutton kebabs in the north, Zibo barbecue is unique in the control of baking time and temperature. In the process of barbecue, barbecuers in Zibo keep the meat quality in the best condition by constantly turning and adjusting the firepower. The unique technology of barbecue in Zibo not only keeps the freshness and taste of meat, but also increases the unique aroma and taste of barbecue.
3. It is affordable and interesting to eat.
Zibo BBQ is not only a collection of delicious food in the eastern region, but also a barbecue in Zibo with moderate price, which is very affordable for the citizens. Compared with barbecues in big cities such as Beijing, the price of barbecues in Zibo is relatively cheap, generally between15 and 20 yuan. Such an affordable price also makes Zibo BBQ one of the reasons why Zibo is popular with young people and wage earners.
Besides the favorable price, there is also a fun way to eat barbecue in Zibo, "grasping the meat by hand". Many young people like to grab meat with their hands. This way of eating also contributed to the popularity of barbecue in Zibo. The popularity of barbecue in Zibo has also promoted this unique way of eating, such as the "Zibo Barbecue Festival" and other barbecue display activities. Many barbecue stalls in Zibo have also strengthened their propaganda methods, and increased the publicity of hand-grabbed meat and unique taste of brand stores. All these measures are helpful to make Zibo barbecue more exposed and attractive to consumers, and make it recognized by more consumers.
4. The power of network communication and media propaganda
With the popularity of Internet and the development of mobile Internet, online media has become one of the most valuable means of news and public opinion guidance in modern society. Network media has become an important medium to stimulate people's emotions and transmit information.
The rapid popularity of barbecue in Zibo in recent years has also benefited from the popularity of Internet and mobile Internet. Many food bloggers and travelers promote and recommend Zibo barbecue through their own blogs, Weibo, WeChat and other channels, which provides an important impetus for the exposure of Zibo barbecue on social media.
At the same time, various media reports have become another important way for the public to expose Zibo barbecue. For example, during the period when barbecues were popular in Zibo, various media reported on barbecues in Zibo, including news reports, program reviews and food programs. The publicity of such media reports can further enhance the popularity and attention of Zibo BBQ among the public, and make Zibo BBQ a new era of online celebrity cuisine.
5. Brand building and promotion
For the promotion of a gourmet, brand building and promotion is also a very important part. Whether it's Beijing Roast Duck, Quanjude or Zibo Barbecue, only by brand management and promotion can we attract consumers remotely.
As one of the famous barbecue brands in Zibo, Zibo barbecue has been recognized by more and more people. In Zibo, you can see many Zibo BBQ stores, most of which are located in the center of Zibo or around tourist attractions, which has laid a solid foundation for the brand promotion of Zibo BBQ.
At the same time, in terms of brand promotion, Zibo Barbecue also relies on the strength of the local government and local business associations in Zibo, and adopts various promotion methods, such as sponsoring local food festivals, barbecue competitions, holding barbecue cultural festivals, and placing advertisements in various public places, which makes this brand widely concerned and recognized by people.
Summary:
In a word, the reason why Zibo barbecue can be "out of the circle" by barbecue is that it can be realized by many parties' sustenance and efforts. Regional factors, delicious and unique technology, affordable prices, fun eating methods, the power of network communication and media propaganda, and the creation and promotion of brands are all important reasons for the rapid development of barbecue in Zibo.
In the end, the spread and development of this kind of food promoted the development of local tourism, culture and economy, contributed to the promotion of China traditional culture and Zibo local specialty food, and let more people who love food taste the profound food culture originated from Zibo.