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What is exhibition service management?
Exhibition service management is an indispensable new field in the development of modern service industry, which is at the core of exhibition industry chain and determines the success or failure of the whole exhibition work. Exhibition service management includes introduction, exhibition project planning service management, exhibition service marketing management, exhibitor service management, exhibition site service management, exhibition logistics service management, exhibition design and construction service management, exhibition reception service management, exhibition business service management, exhibition security and cleaning service management, exhibition venue management service management, exhibition financial management, exhibition customer relationship management, exhibition service quality and brand image management, exhibition crisis management and information technology in exhibition service management. "Exhibition Service Management" absorbed the new achievements of domestic and international exhibition-related theoretical research in the process of compiling, closely followed the theoretical, systematic, practical and innovative requirements of modern service management series, with distinctive features. "Exhibition Service Management" can be used not only as a textbook for exhibitions, tourism, advertising, business administration, public management and other related disciplines, but also as a training book for exhibition practitioners.