While reading, I was opening a book in a new world.
The first half briefly introduces Bob Zhang's personal experience and personal experience, and the second half introduces some classic illustration cases of Bob Zhang. It has a faint autobiographical meaning.
Sometimes I read and see a lot of chicken soup articles similar to the philosophy of life, but they may be displayed with personal actual cases, perhaps because of professional problems, because there are some ideas similar to graphic design or decorative design, which makes me feel more and more acceptable. It seems that you can often take it out and reflect on yourself. I dare not say that I am an expert in design, but I think I should have learned some doorways.
Although other people's experience is difficult to get through reading, some novel painting tools and some illustration designs and applications seem to be very rewarding just after reading them. Even if they are forgotten after reading them, I believe they will still have certain use value in many lives. For example, oily markers and dry markers in markers, such as good notebook brand and feel, the importance of regularity and planning. )
Because most illustrations and designs are time-sensitive, some contents will become outdated because of the passage of time. However, because I don't know many illustrations at ordinary times, especially Korean illustrations, I can hardly understand them, so they are very fresh and valuable for me to learn anyway. For example, Lee Hyo Ri's illustration advertisement. Actually, I like Lee Hyo Ri, but I didn't know that Lee Hyo Ri had an illustration advertisement endorsement so early. Another example is the maverick film festival in South Korea.
Because of the different national cultures, an illustrator in South Korea may have to understand some cultural differences to understand his ideas, but on the whole, even a person with no painting experience can gain a lot from reading and improve his aesthetics.
In the second half of Bob Zhang's personal illustration, some simple poster illustrations also find it easier to imitate, because the drawing content is relatively lower than creativity and color matching in skills. Although it is difficult to be creative, it is of great reference significance in developing your own ideas. Many of them can be used in the process of painting.
However, I am a little disappointed with the language organization of the whole book. After all, people who are not writers or have characteristics in word control don't feel very good when reading. After all, it is not a literary work, so I won't delve into it.
Bob Zhang is an illustrator who became a monk halfway. I don't say whether he is successful or not, but I really admire this attitude and courage. At least I don't have the courage to take that step now.
Recommended for everyone to read.
What should I do if I can't find inspiration when making posters? Before you start designing, ask yourself a few questions:
How big is this poster?
Do I need to design multiple sizes?
What are my restrictions?
What is my budget?
If so, what brand standards do I need to follow?
Where will the poster be displayed?
Who is my audience?
Designers with a little experience will consider the above problems and set up the framework first. Especially 567, they will show you the design direction. Remember: joking is not nonsense, and looking for inspiration is not wishful thinking.
Ok, when you know the general direction of design, let's look at the inspiration part.
1, related sources and materials
This is the method that most people will think of to collect relevant information. We can appropriately expand the search scope and let these elements collide with different sparks in our minds.
Try to be close to the key words of your poster design from elements to styles.
2. Comparison and imitation of similar posters
The role of reference and learning in inspiration need not be elaborated. The most direct way to quickly design posters is to copy routines.
Of course, the relationship between reference, plagiarism and tribute should be clarified.
Mastering some design routines will make it easier to create on the basis of layout.
3. Organize the database
Collecting homogeneous posters and related materials can be done now, but if you want to be inspired, you have to work hard in peacetime. It is important to concentrate on study and accumulation. There are many designers around Canva sauce who suggest going to their own material library for inspiration.
Not just posters, advertisements
magazine
Magazines are excellent teaching materials for layout design and font application.
Internet surfing jokes, the latest design trends and so on.
The usual material accumulation, a little use can also be a source of inspiration.
How to use Huawei's mobile phone as a poster In addition to the minimalist and indifferent Apple, there is also a Huawei that is known as a boutique of domestic products. The performance of Huawei's mobile phone brand glory should not be underestimated. Today, we take Huawei Glory 8 as a case to share with you four ways to design mobile phone posters.
Color contrast
Color is very important for poster design, which can convey different psychological cognition to people. In the process of designing mobile phone posters, designers should first determine the basic color and main color of the posters, and on this basis, use the corresponding color matching for comparison or contrast. The use of color matching in posters can make it easier for viewers to notice that it has superior communication characteristics. Through the contrast of hue, purity and lightness of different colors of the poster, the contrast of space distance, time past and future is produced, thus highlighting the theme of the poster.
For example, Huawei's mobile phone poster below shows consumers' psychological feelings in different time and space by comparing the brightness of two different photographic pictures on a unified screen, thus showing the good performance of the mobile phone and the convenience brought to life.
Huawei teaches you to design mobile phone posters.
Add hand drawing
Nowadays, most plane posters are made of software and digital technology. However, hand-drawing still occupies an important position in the field of graphic poster design because of its flexible expression, free creative theme and strong visual art. Using abstract graphics or photographic pictures in posters will certainly improve the design speed, convenience and rapidity. If this design form is used too much, consumers will become aesthetic fatigue, and posters will appear dull and lack individuality in the eyes of readers, giving people the same impression.
Huawei teaches you to design mobile phone posters.
At this time, the use of hand-drawn illustrations combined with digital technology can enrich the design style of posters and bring unique artistic charm to consumers. The above is the theme poster of HONOR's "My Beautiful Woman". The designer put the mobile phone on the beach, showing the rounded radian, just right size and double-sided glass of the product, showing the irresistible feel of the mobile phone, and illustrating with illustrations that even the waves are reluctant to leave.
Cultural marketing
Excellent brands are good at cultural marketing, showing elements that can be recognized by consumers and have excellent traditional cultural characteristics in posters. China culture has a long history, and there are countless cultural elements that can be used for reference. The ingenious use of excellent traditional cultural elements by brands in product posters can express the cultural connotation of products and the aesthetic pursuit of brands.
Huawei teaches you to design mobile phone posters.
In the mobile phone poster of Glory 8, historical allusions such as "borrowing the arrow of the grass boat" and "everything is ready except the east wind" by Zhuge Liang, a celebrity in the Three Kingdoms period, are used to vividly show the high accuracy of mobile phone software in weather forecast.
Popular marketing
Nowadays, social media is full of breaking news, major events and major news, and the broad masses of the people are also happy to chase hot spots and eat melons. Brands can't miss this spontaneous flow.
Huawei teaches you to design mobile phone posters.
For example, the college entrance examination is a hot spot that almost all the people can participate in every year, and brands will release hot posters at the first time. The mobile phone poster of Glory 8 is a hot spot in the graduation season of the college entrance examination, which highlights the camera function of the mobile phone and records youth and meetings by taking photos.