Northnord is determined to combine the management and operation concept of French top fashion as luxury goods with the local industrial structure in China, pay attention to the organic combination of knowledge expansion and exchange and interaction, and build a professional interactive exchange platform for students while building the knowledge structure of high-end fashion luxury goods management. On the one hand, through the guidance and teaching of top international luxury goods management masters, it helps fashion industry managers to deeply understand the connotation and culture of fashion and luxury goods, expand their international horizons and optimize their management skills, so as to enhance their own enterprise competitiveness and brand value. On the other hand, through the in-depth discussion of successful business cases and operation modes, students can deepen their understanding of the business trends of fashion luxury goods and strengthen mutual communication, so as to improve the interpersonal network of fashion luxury goods industry at home and abroad, expand brand influence and open up personal development space.
What does the luxury management major do?
Luxury management is a new management science. As the name implies, it mainly studies the exclusive marketing strategy of luxury brands, the concept of luxury consumption, luxury consumption psychology, luxury consumption groups, luxury consumption characteristics, luxury consumption tax, luxury consumption market segmentation, how to expand new luxury markets, how to maintain the sustained growth of luxury consumption in the market, and luxury advertising strategies and skills. , focusing on many courses of luxury management.
Luxury management is actually a part of management science. There are basic courses such as fashion marketing, luxury goods and service marketing, luxury goods industry marketing and management, luxury goods advertising and marketing. Advanced degrees have more detailed classifications, such as MBA in luxury goods and fashion. In addition to luxury creativity and design, the project also includes product, market, finance and enterprise management.
Luxury management MBA course
The MBA course of luxury brand management helps students build their careers in the luxury and fashion industries, and gives them a comprehensive understanding of the opportunities and challenges facing this industry. The MBA curriculum modules of luxury brand management include: professional skills and etiquette, working methodology, thesis I/II/III, luxury concept analysis, emerging markets, global socio-economics, basic theory of history and creativity, industrial branches, trends and future I& D, etc. Two. Brand management, fashion buyers and marketing, design management, retail management, luxury retail management, marketing strategy, visual display, e-commerce I &；; Two. Distribution, entrepreneurship, data and finance, intellectual property, international negotiation strategy, cultural background I/ II /III, consumer psychology I &；; two
Where is the course about luxury management in Shanghai?
As far as I know, this course is now offered in Shanghai Jiaotong University, Fudan University and Donghua University.
Among them, Donghua University seems to be an undergraduate system with medium teachers. Fudan University was established in 2008, and most of it is domestic education. However, Shanghai Jiaotong University officially started the project on June 23rd, 2009, 10. The feature of this project is that it is jointly conducted with the Polytechnic Institute of Milan, Italy, and all of them are taught by well-known foreign professors. The most important thing is that some of them are taught in China and some in Italy, which allows you to visit the factories of Italian luxury brands and learn more about luxury management. This course is still very good, and the real study is worthwhile.
Curriculum module of luxury management specialty
Introduction and industry analysis of fashion luxury goods
Luxury brand management
Luxury culture, creativity and design
Luxury marketing management
Luxury Retail Management and Customer Relationship Management
Deep learning in French luxury goods industry (going to France)
French Fashion and Luxury Industry (Go to France)
French luxury management (going to France)
French Luxury visual merchandising (Go to France)
French luxury marketing communication (going to France)
Interview with a fashion luxury company (to France)
Research on Fashion Luxury Retail (Go to France)
Which schools in China have luxury management courses?
Guangzhou University of Foreign Trade has one.
It's a graduate degree.
At least 200 thousand a year
It takes three years of industry experience to study his course.
There are also schools in Beijing that have this course.
But I forgot.
Hey hey.
What courses do French luxury management majors have?
Most French luxury management colleges teach courses, theories and some classic models, and also invite the management of some big companies to attend classes. Luxury management is actually a part of management. Therefore, it is best to have a foundation of economic management or pure art design. The foundation of management science can have a general grasp and forecast of the market and consumers. If you have an artistic foundation, you can explain the design connotation of luxury goods at the time of sales. "
Luxury management course module
0 1, Introduction to Fashion and Luxury Goods and Industry Analysis
02, luxury brand management
03. Luxury culture, creativity and design
04, luxury marketing management
05, luxury retail management and customer relationship management
06. In-depth study of French luxury goods industry
07. French fashion and luxury goods industry
08, French luxury management
09, French luxury visual merchandising
10, French luxury marketing communication
1 1, interview with fashion luxury company
12, Research on Fashion Luxury Retail
If you need to know more, I suggest you find a "Northnord" company online for consultation. I heard it's a great company with a strong background. I have trained our company, and I feel quite professional and fresh. The lecturers are all first-class and have strong backgrounds. Hehe ~ ~ It's like listening to the boss and talking about cooperation in planning. That's all I know. I wonder if I can help you. This company should have a website. See for yourself.
I want to study luxury management.
Luxury specialty is a specialty that costs money, and it also needs to have certain management knowledge, and it is best to understand the content authority of the business. Moreover, people who study luxury management generally need two to three years of luxury work experience. If you just like it, don't regard it as a lifelong career. Buying books online is the best and most economical way!
Which universities in China offer luxury management majors?
Hello. I study fashion management in England. I hope I can help you. As far as I know, there is no luxury management course in the strict sense in China. What is really good is in France. France's IFC and INSEAD business schools have luxury management schools. You can Google luxury courses or MBA. But studying in France means learning French. Especially luxury goods management. In fact, China has a global fashion marketing course (taught in English, but not luxury management), which is jointly organized with top universities in Hongkong, new york and Paris. Tuition is expensive (similar to studying abroad), but the most important thing is its rich network resources, which is priceless. As far as I know, French is the best at present. I studied in London Institute of Fashion, so I know more about Europe. The tuition fee is basically one year 1 ten thousand RMB.
If you really want to read it, I suggest you read authentic luxury management, which is not only a business skill, but also its rich history and culture. It's hard to really understand the birthplace without going to experience it yourself. Moreover, the top three luxury goods companies in the world at present, one is LVMH in France, GUCCI in Italy, and RICHMONT, which acquired the Shanghai booth, are all in Europe. There are such courses in China, but there is no such faculty and atmosphere for you.
luxury brand management
If you want to study this major, I suggest you apply for this major at Southampton University, a famous British university! You can learn more about it. I wonder how your classmates are. Knowing your situation will help you answer! !