Strengthening the understanding of the importance of cultural construction of private enterprises is the focus problem that must be faced squarely in the development of private enterprises in China. The quality of cultural construction of private enterprises will directly affect the success or failure of private enterprises and even the development of socialist market economy. Only by strengthening the cultural construction of private enterprises can enterprises have cohesion and combat effectiveness, clear goals and efforts, and the soul pillar to maintain growth, providing a steady stream of strength for the development and growth of private enterprises from within enterprises. First, the main problems existing in the cultural construction of private enterprises Although some achievements have been made in the cultural construction of private enterprises in China, after all, the existence of private enterprises is short, and the time for cultural construction of private enterprises is even shorter, which will inevitably lead to a series of problems in the process of cultural construction of private enterprises. 1. Private enterprises have insufficient understanding of the importance of cultural construction. Some enterprises don't realize that there is a concept and spirit to guide enterprise management from the beginning, and they don't grasp the best opportunity to build corporate culture. Some enterprises don't realize that there are different corporate cultures at different stages of development, so they don't adjust their corporate cultures according to the changes in the situation, which leads to backward management concepts and rigid mechanisms. Some enterprises think that only large enterprises have corporate culture, but ordinary enterprises don't, so it is not necessary for small enterprises to carry out cultural construction. Some private enterprises' indifference to corporate culture construction will easily lead to problems in corporate strategic management, ultimately affecting internal efficiency and normal operation, and enterprises will have latent crisis symptoms. 2. The cultural construction of private enterprises is utilitarian. The corporate culture of private enterprises has a certain familial, personalized and emotional color, which makes the corporate culture of some private enterprises highly utilitarian. Some business owners take maximizing profits and accumulating wealth for themselves and their families as their sole purpose. The thought of quick success and instant benefit of private entrepreneurs often leads to the prevalence of short-term business behavior and lack of integrity. Private entrepreneurs should rethink the mission, purpose and goal of enterprises in order to fulfill their social responsibilities to the maximum extent. 3. The cultural construction of private enterprises is conservative. Many private enterprises are more or less conservative under the influence of family concept and feudal thought. If you are conservative in employing people, it is difficult for non-clan personnel to integrate into the enterprise, which greatly discourages the enthusiasm and creativity of employees. In the process of enterprise decision-making, the development of private enterprises is often decided by one or two people, and the decision-makers lack constraints. Some private enterprise cultures have not formed an open cultural system. Although these enterprises have formed an internal culture that encourages employees to work hard and has strong cohesion and development power, they are only limited to the internal function of realizing corporate culture and improving enterprise efficiency, far from the external function of embodying corporate image and developing culture with culture in an open environment. 4. The cultural construction of private enterprises is superficial and material. Some enterprises pay attention to promoting corporate culture in the form of slogans, but with these slogans, corporate culture construction may not be very rich. The construction of corporate culture is a long process, which requires generations of entrepreneurs and employees to create and develop in the process of running enterprises, and it can not be simply summarized by a few slogans. Some enterprises attach great importance to the appearance of the factory, the words and deeds of employees, meetings, internal newspapers and periodicals, etc. But perhaps the employees of the enterprise don't really agree with the corporate culture from the heart, but regard the surface as decoration and burden. The true corporate culture should have connotation and foundation. The construction of enterprise culture focuses on material. Without a healthy corporate culture and standardized corporate management mechanism, once a crisis occurs, seemingly standardized enterprises will soon get into trouble. 5. Private enterprise culture construction lacks individuality. Different enterprises have different development backgrounds and courses, which also determines that different enterprises should form different cultures. But now the entrepreneurial spirit of many private enterprises is a kind of vocabulary such as "unity, pioneering, innovation, seeking truth from facts, pioneering and enterprising, striving for strength", which reflects the spiritual outlook of today's times, but it is too general and does not integrate the characteristics of private enterprises. Private enterprise spirit and enterprise values are concrete and vivid reflections of enterprise personality characteristics, so the lack of "similarity" between enterprise spirit and enterprise values is equivalent to obliterating the personality and characteristics of private enterprises, and it is difficult to play its due role in enterprise culture construction. Second, the countermeasures for the cultural construction of private enterprises In view of the problems existing in the cultural construction of private enterprises, effective measures and strategies are taken to make the cultural construction of private enterprises embark on a healthy track. Specifically, private enterprises can strengthen their construction in the following aspects: 1. Enhance private entrepreneurs' understanding of the importance of corporate culture construction. It is very important to strengthen private entrepreneurs' understanding of the importance of corporate culture construction. Only by recognizing the importance of corporate culture construction can we turn it into conscious action and actively build corporate culture. The construction of enterprise culture is the inevitable choice of people-oriented management thought of private enterprises, the inevitable requirement of modern enterprise scientific management methods and the inevitable choice of strengthening enterprise cohesion. Of course, it takes a process for private entrepreneurs to realize the importance of corporate culture construction. In addition to relying on the accumulation of experience in the process of starting a business, it is also necessary to raise the awareness of private entrepreneurs from all aspects. Entrepreneurs should be good at absorbing new knowledge. They can broaden their knowledge and ideas by reading newspapers and magazines, and change themselves from simply pursuing interests to paying more attention to the development of employees and the long-term development and growth of enterprises. Entrepreneurs can also attend some training courses, receive professional management culture training, combine theoretical knowledge with company practice, and formulate policies and measures that are more conducive to the company's development. Entrepreneurs should also be good at comparison, learn from the failure cases of private enterprises, and correct their shortcomings in time in comparison with their own enterprises. In short, entrepreneurs, as the leading task of corporate culture construction, should realize the importance of corporate culture construction in various ways. 2. Strengthen staff training and improve staff quality. The construction of private enterprise culture can not be separated from the active participation and joint efforts of all employees. The quality of employees determines the success or failure of enterprise culture, and the improvement of employee quality depends on enterprise training. Enterprise training is an important means to build enterprise culture. At present, improving the basic quality of employees in private enterprises mainly starts from three aspects: improving cultural level, popularizing science and technology and strengthening professional ethics education, which is the premise and foundation of cultural construction in private enterprises in China. Private enterprises in China can adopt incentives such as linking promotion with assessment, and encourage employees with low educational level to learn cultural knowledge step by step, and the quality of learning is closely combined with performance assessment. On this basis, it is necessary to strengthen the training of enterprise employees and popularize modern science and technology to all employees. While popularizing education for employees, we should also strengthen professional ethics education for employees, gradually change the old ideas of egalitarianism and complacency among employees, and establish a modern production management concept of striving for first-class, high quality and high efficiency, and being highly responsible to users. 3. Establish rules and regulations to ensure the effective development of corporate culture construction. The construction of enterprise culture needs a set of perfect and feasible system guarantee. Through the restraint of system and discipline, all employees of the enterprise can gradually develop good behavior habits and become the accumulation of corporate culture. In the process of establishing corporate culture system guarantee, we can start from the following aspects: first, ensure the legitimacy of corporate culture construction. The enterprise system must conform to the country's fundamental * * * and various laws and regulations, and cannot fight alone; The second is to proceed from reality. The content and requirements should proceed from reality and be practical; The third is to adhere to the operability of the mechanism; The fourth is to adhere to fairness. When formulating the system, people should not be at fault, but should be fair, and in the process of implementing the system, the principle of "everyone is equal before the system" should be embodied. Only in this way can employees have strict behavior norms and standards, gradually develop good habits and establish a good image. On how to deal with the relationship between system and culture, we should grasp three points: first, system can not replace ideological education, and cultural indoctrination and cultural communication can not be ignored; Second, the system should be humanized. Enterprises should establish the concept of "the system cares about people", and the formulated system should reflect "humanization". The humanized system is easy to be accepted and implemented much more smoothly. Third, institutionalization does not need to be achieved in one step. The management in the growth period of enterprises is still immature, and all aspects are developing rapidly. There should be room for system construction, and it should be gradually improved and perfected with the growth of enterprises. It is unrealistic and unnecessary to pursue system idealization prematurely. 4. Cultivate the characteristic culture of private enterprises. At present, the most prominent problem in the cultural construction of many private enterprises is the lack of individuality and blind imitation. However, if the corporate culture has no characteristics, it will be unattractive, unable to attract the attention of the public, unable to give employees a sense of intimacy and identity, and unable to play a cohesive role in corporate culture. To create a distinctive corporate culture, private enterprises should reflect the characteristics of their industries. For example, the spirit of Tong Ren Tang is: Although the processing is complicated, it will not dare to save labor; Although taste is expensive, you can't be afraid to reduce material resources. It not only embodies the characteristics of the production process in the Chinese medicine industry, but also embodies the concept that Tongrentang people are conscientious, strict in quality management and treat patients and customers with integrity. Even in the same industry, different enterprises implement different differentiation strategies, and the focus of their corporate culture should be different. For example, Hu Qingyutang in Hangzhou is a pharmaceutical manufacturer, but its refined value concept is different from Tongrentang's. Tongrentang emphasizes "no bullying", "the pharmaceutical industry is vital to life and death, especially no bullying", and "purchasing is true, correcting is fine". And this word "quit bullying" is also the basis for Hu Qingyutang to become the "drug king in the south of the Yangtze River" on 130. Tangshan Shuguang Group is easily recognized for refining or promoting corporate culture by combining products. Tangshan Shuguang Group mainly produces cement, and they put forward the "cement spirit" of the enterprise: "lying is an expressway, standing is a tall building". One uses the function of cement to illustrate the dedication of enterprises, and the other uses the characteristics of cement to illustrate the unity and cohesion of enterprises, which is both vivid and easy to understand. The name "Huawei" of Shenzhen Huawei Company reflects the deep culture of the company through the surface of corporate culture such as trademarks and brands. We can literally mean "China people who work hard", which coincides with the company's entrepreneurial spirit of "loving the motherland, people, life and career". In short, private enterprises should boldly change the thinking of seeking common ground into the thinking of seeking differences, pursue their own personality, be good at tapping their own special spirit and make their corporate culture unique. I found it online. I hope it will help you a little. Good luck!