Chen Xiaohong, Tian Zhilong, Wu Xiaobo. The success of Zhenhua Heavy Industry. Beijing: Machinery Industry Press, 20 1 1.

Chen Xiaohong, Wu Xiaobo, Tian Zhilong. New hope for success. Beijing: Machinery Industry Press, 20 1 1.

Tian Zhilong, Zhang Jing. Theory and method of market research. Huazhong University of Science and Technology Press, July 2009.

Tian Zhilong, Gao Haitao. Communication creates value-corporate government public relations strategies and cases (corporate government public relations series). Tsinghua University Publishing House, 2007,65438+February.

Tian Zhilong, Gao Yongqiang, He Yuanqiong. Expanding the Living Space of Enterprises —— Research on the Political Strategy and Behavior Theory of Enterprises (Corporate Government Public Relations Series). Tsinghua University Publishing House, 2007,65438+February.

Tian Zhilong, Han Rui. Fundamentals of market research. Higher Education Press, March 2007.

Tian zhilong Manager's supervision and encouragement ―― Theory and practice of corporate governance. China Development Press, June 1999, won the third prize of outstanding achievements in humanities and social sciences of the Ministry of Education in 2003.

Tian Zhilong, Lv Xin. Joint venture strategy of modern company. Huazhong University of Science and Technology Press, 1997 February.

Tian zhilong Company marketing organization and marketing planning. Huazhong University of Science and Technology Press, 1996 May.

Tian Zhilong, Wang Jinsong. Methods and skills of enterprise strategic planning. Huazhong University of Science and Technology Press,1June 996.

Tian zhilong Market research-basic methods, applications and cases. (Taiwan Province Province) Wu Nan Book Publishing Company 1998.

Tian Zhilong (editor). Strategic management of modern enterprises. Huazhong University of Science and Technology Press, 1998 1.

Tian zhilong Market research-basic methods, applications and cases (MBA graduate textbooks). Huazhong University of Science and Technology Press,1March 1993 (1995 won the second prize of excellent teaching materials of the State Education Commission).

2. Published academic papers:

English periodical papers English periodical papers:

Tian, Zhilong, Weng Yang. Consumer's Response to Corporate Social Responsibility in China, Journal of Business Ethics, 20 1 1, iss 1 (SSCI).

Tian, Zhilong and Taeb Hafsy, Wei Wu. Institutional determinism and political strategy: an empirical study. Business and Society, 2009, Volume 48, Iss. 3:284-(SSCI)

Hou, Du, Tian Zhilong. The Influence of Non-profit Brand Assets on Individual Donation Intention: Mediated by the Self-concept of Individual Donors. International conference on non-profit and voluntary sector marketing. 2009, Volume 14, International Space Station. 3: 2 15

He, Tian Zhilong. Corporate public relations strategy led by China government in the transitional period. Management and Organization Review, Volume 4, iss 3, 2008:367-392(SSCI).

Tian, Zhilong,. The Life Cycle of Public Offering and Corporate Political Behavior in the Transitional Environment of China: Taking the Real Estate Industry as an Example. Journal of Public Affairs, August 2008:135-151

Tian, Zhi Long, Fan and Shuai. Research on the Market and Non-market Behavior of Enterprises in the Transitional Environment of China. China Business and Trade Research, Volume 65438, 2008 (1): 36-48.

Research on the Influencing Factors of Non-market Behavior of China Enterprises by Gao, Haitao and Tian Zhilong. Frontier of Business Research in China, 2008, Vol.2: 303-32 1

Tian, Zhilong, Deng Xingming. The Determinants of Enterprise Political Strategy in China's Transition Period. Journal of Public Affairs, No.4, 2007

Tian, Richard Chang, Gao Haitao, Kang Zui. Ethical Issues of Businessmen Participating in Politics, Journal of Business Ethics, No.80 (3): 627-640(SSCI), 2008.

He, Yuan Qiong, Tian Zhilong. The performance implication of China's non-market strategy. Asia-Pacific Management Journal, 2007, Volume 24 (2):151-170

Gao, Yongqiang, Tian Zhilong. How do enterprises influence the policy decision of China government? Singapore management review, 2006, vol. 28,No. 1:73-85 (ABI/ inform the world)

Haversi, Taeb and Tian Zhilong. Towards the management theory of large-scale institutional change: China electric power industry from 1980 to 2002. Long-term Planning, Volume 27, Iss 4, 2005: 555-(SSCI)

Tian, Zhilong, He. Pricing behavior of iron and steel enterprises in China. Asia-Pacific Journal of Marketing and Logistics, Vol. 17, No.4, 2005

Stark, Anna and Kim Hyun-fan, David S Waller, Tian Zhilong. On China's negotiation practice from the perspective of New Zealand exporters. Cross-cultural management. 2005, Volume 12, International Space Station. 3; Page 85

Cone, Malcolm, Tian Zhilong, Andre Evert. Common property rights from commune to township enterprises in rural areas of China. International Journal of Business and Economics, Autumn, 2002: 87- 104.

Chinese periodical papers (Chinese)

Tian Zhilong, Wang Rui, et al. Study on product category differences and group characteristics of consumer CSR responses. Nankai Business Review, 20 1 1(2).

Tian Zhilong, Wang Rui, et al. Group segmentation and influence mechanism of consumer social responsibility response in the context of China, management review (hired)

Tian Zhilong, Wang Rui, et al. A Comparative Study of Consumer Social Responsibility Response in China, Management Science, 20 1 1(2).

Tian Zhilong, Li Chunrong and Jiang Qian. The management strategy of the weak latecomers in China automobile market. Managing the world, 20 10(8)

Fan Shuai, Tian Zhilong. A strategic management model combining market strategy with non-market strategy. Journal of Management, 20 10(9)

Tian Zhilong, Jiang Qian. Corporate vision of China Top 500: Connotation, Validity and Influencing Factors. Managing the world, 2009 (7):103-114.

Tian Zhilong, Deng,. Viewing the internationalization process of China enterprises from the top 500 enterprises. Industrial Economy, 2008(2):45-53.

Tian Zhilong, Deng. Market behavior, non-market behavior and enterprise competition interaction. Managing the world, 8 (2007):116-128.

Tian Zhilong, Deng. An exploratory study on the internationalization process of enterprises in China. China Soft Science, No.9, 2007.

Tian Zhilong, Deng. A study on the influencing factors of corporate political strategy. Nankai business review, 2007, 1.

Tian Zhilong, Gao Haitao. Research on China's Corporate Lobbying Behavior and Ethical Norms. Management Review, No.5, 2006

Tian Zhilong, Wang Dong. Ideas and misunderstandings of rapid growth of enterprises. Pku business review, 1, 2006.

Tian Zhilong, Gao Haitao. Non-market Strategy of China Enterprises: Pursuing Legitimacy. Soft Science, No.6, 2005: 56-59.

Tian Zhilong, He Yuanqiong, et al. Price behavior of oligopoly industry. Managing the World, No.4, 2005: 65-74.

Tian Zhilong, Dai Xin, et al. A summary of service marketing research. Journal of Management, No.2, 2005.

Tian Zhilong, Gao Yongqiang. Bravely enter the game: Nuggets for Policy. Pku business review, No.4, 2005.

Tian Zhilong, He Yuanqiong. Research on Non-market Strategies and Behaviors of Enterprises in China. China Industrial Economy, No.9, 2005.

Tian Zhilong, He Yuanqiong. Use career-related marketing to win the support of stakeholders. Marketing guide, 4 issues in 2005.

Gao Yongqiang, Tian Zhilong. Corporate political strategy and tactics. Xinhua Abstract, No.4, 2004 (reprinted in Foreign Economy and Management, August 2003)

Tian Zhilong, He Yuanqiong. Review and evaluation of related studies in the west. China Soft Science, No.8, 2003.

Tian Zhilong, Gao Yongqiang, Wei Wu. A Study on the Political Strategy and Behavior of China Enterprises. Managing the world, 2003, 12.

Tian Zhilong, Dai Xin. Company marketing upgrade. Sales and Market, 2003, 12.

Tian Zhilong, Zhang Yong, Haversi. Evolution of electric power industry in China: analysis based on institutional theory. Managing the world, 2002, 12.

Tian zhilong Kono's localized marketing model and its analysis. Sales and Marketing, July 2000

Tian Zhilong, Yang Ping, Ma Chang. Differences between state-owned enterprises and foreign enterprises in management and operation. Management modernization, 1999, No.6.

Wang, Tian Zhilong. On enterprise management mode. China Soft Science, No.6, 1999.

Tian Zhilong, Yang Hui, Li Yuqing. A study on the basic characteristics of corporate governance structure in China. Managing the world, 1998, No.2: 135- 142.

Tian Zhilong, Cai Xixian. Theories and comments on western enterprise management organization reform and enterprise reengineering-also on the ideas of enterprise reengineering and management organization reform in China. Journal of Huazhong University of Science and Technology (Social Science Edition), 1998, 1: 28-34.

Tian zhilong Incentive and restraint mechanism should be embodied in the salary plan of operators. Entrepreneur world, 1998, No.2: 8- 10.

Tian Zhilong, Cai Xixian. Reflections on the effective operation of internal monitoring mechanism of corporate governance in China. Economic system reform, 1997, No.6: 82-87

Tian zhilong Comparative study on part-time job and separation between chairman and general manager. Management modernization,1997 6: 25-28; The National People's Congress copied Industrial Enterprise Management 1998 No.2: 103- 106

Tian Zhilong, Sun Hongchang. The weakening of government's administrative intervention in state-owned enterprises in China's economic transition period and its influence. Journal of Huazhong University of Science and Technology (Social Science Edition) No.3,1997; The National People's Congress copied Industrial Economy 1 1 1997:54.

Tian Zhilong, Li Yuqing. Enterprise wealth evaluation method based on book value and future income. Accounting research, 1997, No.5: 47-49.

Tian zhilong Analysis of customer economic value of products and its application in enterprise strategic decision. Journal of Huazhong University of Science and Technology (Social Science Edition) No.2,1996; NPC Reprinted Materials Reprinted F3 1 Industrial Enterprise Management No.9 1996: 1 15.

Tian Zhilong, Zheng Youde. Industrial property investment in sino-foreign joint ventures and related issues. Discussion on International Economic and Trade Issues, No.4, 1996.

Tian zhilong On science and technology entrepreneurship education in colleges and universities. Higher Education Research 1996 Supplement

Tian Zhilong, Cai Xixian, Chen Junning. Prediction of target cost in automobile planning and design stage. Journal of Huazhong University of Science and Technology (Natural Science Edition), No.3+0995.

Tian zhilong Research on the application of optimal allocation model of marketing resources. Journal of Huazhong University of Science and Technology (Social Science Edition) No.2,1995; NPC data reprinted, F5 1 1 business enterprise management 1995 10: 99.

Tian Zhilong, Cai Xixian, Mr. Gordon, how do the strategic decision-making factors of enterprises affect the economic benefits? Managing the world 1995 3.

Tian zhilong Analysis on the loyalty of industrial product suppliers. Foreign economy and management199512; Reprinted materials of the National People's Congress reprinted "F51KLOC-0/Business Enterprise Management" 1996 No.2: 67

Tian zhilong Practice and difficulties of management case teaching. Higher Education Research 1994 Supplement (1April 995)

Tian Zhilong, Cai Xixian, Chen Junning. Research on forecasting method and model of automobile manufacturing cost. Journal of Industrial Engineering and Engineering Management 1995 Supplement.

Tian Zhilong, Cai Xixian. Research on employment and income structure of enterprise labor force. Economic and management research, 1995, No.3.

Tian Zhilong, Cai Xixian. How much do China enterprises know about sales expenses? Sales and marketing 1995 8.

Tian, Zheng Youde. Joint venture and related anti-monopoly laws and regulations. Economic and social 1995, issue 3.

Tian zhilong Investment Decision of Computer Integrated Manufacturing System (CIMS) (I): (II) Mechanical Manufacturing and Automation, 1995, Phase III; 1995 Phase IV