This paper expounds the characteristics of mass cultural activities in the new period, and introduces the measures for planning and organizing mass cultural activities, so as to ensure the smooth development of mass cultural activities.

Keywords: new period; Mass cultural activities; Planning and organization;

In recent years, due to the great improvement of people's living standards, people's spiritual and cultural needs have also increased accordingly. Therefore, mass cultural activities have developed in the new period. Mass cultural activities originated at the grassroots level and developed at the grassroots level, which is closely related to the cultural life of the people. Mass cultural activities have strong appeal and appeal, which refers to the activities that the masses directly participate in to meet the spiritual needs of the masses. Mass cultural activities are of great practical significance for promoting China's economic prosperity and social harmonious and healthy development. Mass cultural activities can not only enrich people's lives, but also prosper our culture. Therefore, it is of great practical significance to strengthen the planning and organization of mass culture in the new period.

First, the characteristics of mass cultural activities in the new era

(A) the cultural life of the masses is flexible. Grassroots mass cultural activities are usually dominated by small-scale cultural activities. Small mass cultural activities are the basic activities of mass cultural activities. Small-scale cultural activities are the basic elements to maintain the normal cultural life of grassroots people and an important means to ensure social harmony and stability. Large-scale cultural activities can play an important role in enriching grass-roots cultural information, broadening people's horizons, improving aesthetic level and spiritual civilization, cultivating cultural backbones of the masses, cultivating the concept of overall situation and discipline, and improving people's independent management ability.

(b) Mass cultural and educational activities.

It's fun. The law of grassroots mass cultural activities is to achieve the purpose of entertainment through cultural activities. It is an important task of mass cultural activities to improve the civilization and aesthetic level of the masses by spreading scientific, cultural and artistic knowledge. It is the fundamental purpose of grassroots cultural activities to cultivate the healthy aesthetic taste and positive and peaceful social mentality of the broad masses through cultural and entertainment means.

Second, the planning of mass cultural activities

(1) Define the concept and objectives. Successful planning has a strong appeal to the broad audience and will have a lasting impact on the public's world outlook, outlook on life and values. Generally speaking, success is based on the general psychological needs of the broad audience in a certain period of time, using unique media propaganda means to show the lofty ideas and viewpoints existing in today's society, and then achieve the planning purpose. Planners need to locate the goal and content, theme and social impact from the beginning. Only by grasping the perspective of the times from a historical perspective and establishing a high sense of social responsibility can the planning activities be ambitious. This requires planners to always pay attention to some social phenomena in life, accumulate for a long time, and have a keen insight into a certain angle. This is a great refinement of daily information accumulation and an important turning point of thinking inspiration.

(2) Highlight innovative features. At present, some large-scale mass cultural activities have heavy imitation traces, similar faces and lack originality. An active scene makes people feel deja vu and have known each other many times. Greatly reduced the attraction of the event. Innovative design and distinctive personality are issues that must be paid attention to in today's large-scale mass cultural activities. This requires planners to have innovative wisdom and courage.

(3) Scientifically formulate activity plans and implement activity itineraries. Mass cultural activities are highly organized, so it is necessary to scientifically formulate activity plans and allocate and implement activity itineraries. First of all, we should make an activity planning plan. The activity planning scheme can only be organized and implemented after it is approved by the relevant departments. Secondly, prepare for mass cultural activities. In the preparatory stage of mass cultural activities, activities need to be implemented, which are specifically divided into: creating, arranging and rehearsing programs; Choose a suitable activity place; Design and produce clothing, lighting and dance beauty; Prepare audio equipment, etc. We should assign special personnel to take charge of each link, and organize personnel to carry out special inspections after all the preparatory work is completed. Third, the whole process of comprehensive activities. On the eve of the opening of mass cultural activities, a rehearsal should be conducted to find out the problems existing in the activities and deal with them in time. Each activity or division of labor should be handled by a special person, and various problems can be effectively solved through timely communication and contact.

Third, organize mass cultural activities.

(a) the establishment of mass cultural activities. Mass cultural activities are organized activities, and organizations are the leading bodies of the whole mass cultural activities. Therefore, when organizing mass cultural activities, an activity organizing committee should be set up, and the leaders of relevant organizations or departments should be assigned to the organizing committee. Then, according to the complexity of the work form, set up specific working groups such as organization consultant, general planner, general director, dancer, lighting engineer, stage supervisor, security, logistics, etc., which are responsible for publicity, planning, coordination, security and logistics.

(2) Pay attention to details. Good planning not only emphasizes the overall grasp, but also emphasizes the grasp of details. Large-scale mass cultural activities are large in scale, with many links, complicated situations and more trivial details. The more exciting large-scale mass cultural activities are, the more subtle they are. The delicacy reflected in the details can make people feel the delicate atmosphere of the whole large-scale activities, actively guide people to pay attention to the nuances of large-scale mass cultural activities, and then leave a deep impression on people as a whole. In addition, we should also pay attention to some "accidents" that may occur during the whole large-scale mass cultural activities, and make corresponding emergency plans to prevent accidents during the whole activity.

(3) Pay attention to technology and quality. Large-scale activities should have practical implementation plans, and the Ministry of Public Security should give administrative permission to such large-scale activities. Before the activity is ready, the planner should submit the relevant documents that need to be reviewed to the relevant departments for review and approval, and also need to investigate and check the work of the relevant departments and do a good job of supervision. Before the official start of the activity, it is necessary to predict the occurrence of various situations, including whether the activity can be carried out as planned, the evaluation of the effect of the activity, and ensure that the decision-making enters the planned track. The smooth development of large-scale activities requires the joint efforts of many departments. Therefore, in the process of activity planning, all departments must coordinate and cooperate, carry out all the work in an orderly manner, and at the same time, refer to the different requirements and standards of various industries, and formulate the planning scheme realistically, scientifically and reasonably. We should not only pay attention to the technical content and quality of the plan, but also pay attention to the feasibility and effectiveness of the plan, so as to ensure that the plan can be put into concrete practical activities scientifically, effectively, safely and reliably.

In short, to maintain the long-term vitality of mass cultural activities, we must comprehensively grasp the content and form of activities in practical work, and provide diversified choices for the people through a series of targeted and timely mass cultural activities to meet the cultural needs of people at different levels to the maximum extent. Only in this way can the masses enjoy art, spirit and purify their thoughts in their participation, thus serving the construction of socialist spiritual civilization.

References:

[1] He Liping. Research on the Organization and Planning of Mass Cultural Activities [J]. Popular Literature and Art, 2013,24:12-13.

[2] Wang Jingming. On the organization and development of mass cultural activities in the new period [J]. Qunwen Tiandi, 20 13, 02: 49-50.

[3] Gao Bo. Planning and organization of large-scale cultural activities under the new situation [J]. Popular literature and art, 20 14, 10: 30.

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