Compared with the overall development of the world animation industry, China animation is also developing at a high speed, but it is always unsatisfactory. The success of European and American animation and Japanese animation depends on rich imagination and innovative themes. Without a good theme, no matter how good the technology is, it will not be recognized by the audience, which is what domestic animation lacks most.
This film is intended to appeal to people to pay attention to the significance of imagination in animation, and use imagination to open the road of rapid development of animation industry in China and open a new chapter in the development of animation in China.
Since 1927, when audio movies first appeared in front of people, a similar revolution quickly appeared in the animation field of Hollywood: Mickey Mouse began to appear on the big screen with music, Hollywood ushered in the golden age of animated movies, and Disney animation also entered the golden age. In the history of Hollywood animated films for more than 80 years, American animated feature films have made continuous efforts in theme selection and catering to the tastes of the audience, resulting in many classic animated images such as Mickey Mouse, Donald Duck, Tom and Jerry. In 1990s, the birth of new animation technology and different production concepts made the animated film market colorful.
However, in recent years, China's animation really feels worse every year. Despite the support of policies and funds, China animation still feels a bit like a helpless doo. The Mobius Ring, which was released last year, is known as a domestic 3D blockbuster, but the box office is only dismal. At that time, "Lotus Lantern" seemed to be a blockbuster, but compared with the "monster" in Hollywood, it was really a world of difference.
In fact, backward technology is not the key reason why the domestic animation market is not optimistic. Japanese cartoons are rarely made by computer, and the traditional 2D production is still dominant, but their cartoons such as Spirited Away and Hal's Moving Castle can still get good box office. Their success depends on their rich imagination and innovative themes. Without a good theme, no matter how good the technology is, it will not be recognized by the audience, which is what domestic animation lacks most. Except for the classics of decades ago, such as the black cat of the police chief and the gourd doll, domestic cartoons have never created impressive characters. Even The Biography of Lan Tu Seven Heroes, which had high ratings before, was stopped because of its violent content and poor production.