Small and medium-sized enterprises' business strategy analysis Abstract: Small and medium-sized enterprises have become an important carrier of the synchronous development of various ownership economies in China, and business strategy is the most effective method and foundation to achieve the goal of small and medium-sized corporate vision. Based on the analysis of the current business strategies of small and medium-sized enterprises, combined with the characteristics and reality of small and medium-sized enterprises in China, this paper introduces and analyzes three business strategies that can be adopted by small and medium-sized enterprises, namely virtual operation, strategic alliance and transnational operation, in an attempt to provide thinking and reference for the development of small and medium-sized enterprises in China through the analysis and discussion on the formulation and implementation of business strategies. Keywords: small and medium-sized enterprises; Business strategy; Virtual management; Strategic alliance; The role of small and medium-sized enterprises in the national economy and its economic analysis 1. The role of small and medium-sized enterprises in the national economy In China, supporting and developing small and medium-sized enterprises is a long-term and stable basic policy. As a part of the market economy in the primary stage of socialism, small and medium-sized enterprises are an important part of the national economy, a powerful and flexible supplement to the market under the public ownership economic system in China, and play an indispensable role in promoting market competition and diversification of enterprises and commodities. If large enterprises are "bricks and stones" representing a country's economic strength, then the development of small and medium-sized enterprises is "cement mortar" representing the vitality of a country's system. The competitiveness of a country is not only reflected in large enterprises, but also in small and medium-sized enterprises. These two functions complement each other and are indispensable. Supporting the development of small and medium-sized enterprises is an important guarantee to enhance the strength and competitiveness of large enterprises, and the development of large enterprises cannot be separated from the help of small and medium-sized enterprises. Large and medium-sized backbone enterprises reflect the national strength, while thousands of small and medium-sized enterprises inject vitality into the economy. The CPC Central Committee and the State Council put forward the policy of "grasping the big and releasing the small", both of which are indispensable. (2) Economic analysis of the importance of small and medium-sized enterprises in economic development Under the market economy system, why do small and medium-sized enterprises play such an important role in economic development? Basic economic analysis tells us that enterprises have boundaries, not the bigger the better; Comparative advantage and social division of labor based on comparative advantage. It is precisely under the impetus of the economic laws revealed by these basic economic principles that enterprises must be a group of large, medium and small enterprises in a reasonable layout and maintain their own economic and ecological balance. Therefore, the existence of small and medium-sized enterprises plays an irreplaceable role in maintaining economic and ecological balance. Two. The importance and present situation of business strategy in the development of small and medium-sized enterprises (I) The importance of making business strategy for small and medium-sized enterprises With the change of market from seller's market to buyer's market, with the arrival of information age and knowledge economy era, small and medium-sized enterprises in China are facing different business environments. Especially with the opening-up after China's entry into WTO, China's small and medium-sized enterprises will face the strong impact of imported goods, and the market situation will be more severe. In order to gain a firm foothold in the fierce market competition, small and medium-sized enterprises must formulate and implement short-,medium-and long-term business strategies suitable for their own conditions, respect the laws of market economy, take into account the social factors in each period, and form their own unique competitiveness. Business strategy analyzes the internal and external environment and capabilities of an enterprise, and establishes an ideal business plan, because business strategy is the most effective method and foundation to realize the enterprise's prospects and goals. Only a business strategy with long-term development vision can correctly guide enterprises to use limited funds, manpower and material resources in market competition, adapt to the needs of the market at any time and not be eliminated by the market. (II) Status quo of business strategy of small and medium-sized enterprises At present, the status quo of business strategy positioning of small and medium-sized enterprises in China is worrying. First of all, in a strict sense, most small and medium-sized enterprises in China have no real business strategy. Looking at the establishment and operation status of these small and medium-sized enterprises, some are due to the timely use of local resources, and some are due to short-term market demand. Some of their plans are not from an objective point of view, nor from the development trend, so they are quite limited, short-term and blind. Secondly, even though some enterprises have started or begun to study the strategic positioning of their business, they are not completely divorced from the pattern of government-led system in the planned economy period in guiding ideology, specific content and implementation, and are deeply branded with the planned economy. The business strategy based on this positioning can't adapt to the fierce and even cruel market competition at all, and some will inevitably become deformed children of the bubble economy. In addition, China's market economy system has just developed and improved, and supporting laws and policies need to be further improved. In this specific social, political and economic environment, China's small and medium-sized enterprises do their best to solve the problems of enterprise survival and staff feeding, and have no time to take into account the systematic research and implementation of enterprise management strategy. Third, the management strategies that small and medium-sized enterprises can adopt in their development. The strategic management of large enterprises is usually a clear and formal process. Enterprise managers organize enterprise operation through strategic management process and make positive response to complex and dynamic environment. Due to the different scale of enterprises, the strategic management techniques adopted by many large enterprises are not necessarily suitable for small and medium-sized enterprises. The strategy of small and medium-sized enterprises is rarely formal, and sometimes it may even be hidden and unclear. Therefore, when making business strategies, small and medium-sized enterprises should first try to make the best choice in direction and type. When choosing a strategy, we should generally follow the following principles: the principle that the future product management direction of an enterprise is consistent with the survival and development strategy; The principle of consistency between enterprise's specific environment and business strategy; The principle of consistency between enterprise's potential core competence and business strategy; Multi-type optimization principle. On the basis of this principle, according to the present situation and characteristics of the strategic positioning of small and medium-sized enterprises in China, the following business strategies can be considered in the development of small and medium-sized enterprises: (1) virtual operation; (2) Strategic alliance; (3) transnational operation; (4) Problems that SMEs should pay attention to when implementing business strategy; (a) to analyze and master the government's macro policies and regulations; (2) respect the market; Taking the market as the criterion to test the enterprise's business strategy (3) establishing the enterprise image with the help of brand effect and improving the enterprise's operating efficiency (4) strengthening management innovation is the eternal theme of enterprise development (5) attaching importance to and cultivating talents (5) Conclusion.

References:

China collective economy, the last issue of June 5438+February 2007.