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Summary of successful brand marketing strategy of Haidilao
As a typical case of catering industry, seabed labor is interpreted as a case study by demand professionals. To sum up, most of the interpretation directions are: customer-centered, cross-border integration, service value-added products, green dishes and so on.

When it comes to customer-centered and "smiling service" Asian shopping malls, it can be said that it is the originator of this aspect, but Asia has become history.

Speaking of cross-border integration, at present, flower shops and coffee shops are integrated, and music bars and restaurants are integrated. Anything that can cross the border is cross-border.

Speaking of green products, all health industries are emphasizing green at present.

The core of Haidilao's success is to "appear when it should", which is the iron law of commercial success. When will the benefits show? This requires forward-looking market insight and the courage to gamble.

Before Haidilao appeared, hot pot restaurants were everywhere, and each region had its own chain brand, which also had its own characteristics, Wulin theme and local culture. With the escalation of demand, people are no longer satisfied with their mouths, and their demand for self-worth rises. At this stage, they need to provide better services. With the rapid development of economy, people are under great pressure. When the smiling face and meticulous care of Haidilao appear, the feeling of physical and mental stretching and recognition immediately makes consumers enjoy it and become active communicators.

This feeling is like, you want to change money, you went to ten stores, and only the last one gave it to you with a smile, which makes people feel like a spring breeze.