Speaking of sports brands, I believe you are familiar with the four major sports brands in the world, including Adidas, Nike, Reebok and Puma. These brands are committed to creating brand-name products in the field of sports, especially Adidas, the world's first sports brand from Germany, which has always represented a special status symbol. His founder is not only a skilled shoemaker, but also his dream is to design and make the most suitable sports shoes for athletes.

At present, there are more than 4 million sporting goods enterprises in China. In China, sports brand is a symbol of sports products going to the market, the image of sports organizations, the strength of the country and the pride of China people. At present, these domestic brands have formed certain advantages in R&D, designing, purchasing and producing supply chains. Well-known brands such as Li Ning, Anta and Pathfinder have done relatively well in the field of sports brands. There are many brands of sporting goods in China, but the value of a single brand is not high, and there is also a lack of world-class sports brands. However, the emergence of brands such as Li Ning and Anta has greatly improved the competitiveness of sporting goods in China, and sporting goods brands have been vigorously developed. However, there are still some problems in the development of sports brands in China, such as the immature sports market, weak influence of the overall sports brands, insufficient awareness of sports brands, unclear brand management responsibilities, and financial problems.

Li Ning is a famous gymnast in China. He founded a brand of sporting goods in his own name. In recent years, Li Ning's sports brand has always been the leader of domestic sports brands, and it has also brought confidence and pride to many Chinese people. In the process of development, Li Ning Company has also experienced the transformation of brand strategy, such as the launch of new logo and brand slogan. At the beginning of the brand establishment, the channel of Li Ning Sports has always been outsourced, that is, the products are sold after the dealers complete the payment and delivery. This year's financial report data released by Li Ning Company shows that revenue increased by 32% year-on-year. For the growth of performance, Li Ning pointed out in the financial report that the reason for the growth is actually mainly due to the improvement of brand recognition and the franchise granted by the group. The relevant person in charge said that in the future, Li Ning Sports will accelerate the transformation from wholesale to retail, and in the future, Li Ning Sports will fully integrate the operational efficiency of the store from all aspects in the store. Relevant personnel also said that the core of this round of transformation is to strengthen direct sales and establish a single-store operation mode with replicability, high store efficiency and high income.