In a narrow sense, operation is to solve the two problems of conversion rate and user viscosity. The general understanding of these three points is as follows:
Traffic: Take people to the store.
Conversion rate: let people who come in buy things.
User viscosity: Operators should make people who have bought things often come to buy things in the future, and that's all they need to do: first, find ways to bring people to the store, then let the people who come in stay to buy our things through our activities and the discounts we can give him, and finally, the user experience will make users feel that the things in our store are more valuable, so that customers will often come to buy things in the future. So what skills should Taobao operators have? This question is also difficult to answer, because Taobao's gameplay has been changing, and Taobao's operation is more about the accumulation of practical experience. In my opinion, excellent operators need to have a very large knowledge system, promotion skills, marketing planning, interactive design, visual design, user experience, data analysis, consumer psychology, etc., and of course understand products.
A simple understanding is to open a Taobao shop and solve the problems encountered by Taobao shop. The problem is the above three. What I do is to solve these problems, and I have been solving them. So it's not easy to do. Need to have the overall situation, understanding of platform rules and targeted technology, product market analysis, marketing planning ability. Taken together, we will say that Taobao is operating.
The difficulty is relatively high, and the final income is also good and the income is higher. And it is also very good to switch to starting your own business.
Question 2: My boyfriend must run Taobao, but I don't think there is a future. As a senior Tmall operator, I can only say:
First of all, operation is definitely a job with great employment prospects. I have been in business for 2-3 years, and my monthly salary can reach about 8000. Of course, the specific salary should be linked to personal ability, or to personal operational ability. The simplest truth is that how much profit you create for your boss determines how much salary your boss will give you.
Secondly, operation is definitely a very hard industry, especially at the beginning, individuals have been engaged in operation for more than three years. I started my own shop, but I didn't have enough memory. After one year of operation, due to improper management, the shops close to a crown were cleared of credibility and permanently restricted from participating in official activities. You can imagine that feeling. I definitely don't want to touch the rhythm of Taobao again. . .
However, I changed several jobs and found that I was actually better at Taobao operation, so I returned to my original job. Personal study and employment have taken many detours, and they are basically engaged in all-round roles in employment. As a store manager and operator in Bosideng, I was basically responsible for customer service recruitment, training, commodity loading and unloading, store decoration, art design, operation, packaging, delivery and salary calculation. But the more high-pressure environment, the more you can exercise and improve your ability. Whether you can persist and withstand high pressure is a basic standard for operating the industry.
Thirdly, I want to tell you the fact that there is basically no basic salary for high-end operations at present, because the salary for high-end operations is not a monthly salary, but an annual salary. As far as I know, the salary of high-end operation is the annual profit shared directly with the boss or proportionally with the store. In other words, if you have sufficient operational capacity and full confidence, you can directly negotiate with the boss about the profit sharing of the store throughout the year. I dare not say too much, but in the operation I know, there are still many people with annual salary of hundreds of thousands or even millions. It's just that in my district, a high-end operating room and car that have worked in the company next to you for more than three years were bought by the company boss. Under such circumstances, do you still think that operation is an industry with no future?
Finally, analyze the employment prospects of the industry. Take Taobao as an example. Personally, I think Taobao will not close down at least in the next ten years. At present, besides Taobao, there are also e-commerce platforms such as JD.COM. E-commerce shopping has been deeply rooted in people's hearts and integrated into people's living habits, so e-commerce will only develop and improve day by day, and it is impossible to recover. Therefore, as far as the operation industry is concerned, there is no hopeless situation, but it is not a simple matter for any industry to do well, and the efforts and efforts in the middle are inhuman. The simplest example is that the average daily working hours of individuals before and now are basically above 12 hours. However, operation is an industry that becomes simpler and more profitable with the improvement of qualification and ability. For example, at present, in addition to the salary and commission of their own jobs, individuals casually pick up some private jobs that are operated on their behalf, basically starting with a monthly salary of 5,000 yuan, and the reward is only to provide operational services to other stores at night. So in fact, more suggestions should be based on your boyfriend's personality and perseverance to analyze whether it is suitable to run this industry, rather than worrying about the prospects of the industry and Qian Jing.
Question 3: What does Taobao operation do every day? What are the work contents of Taobao operation? What is the specific operation?
A few days ago, a salesman asked me what the operation was. This question shocked me at that time, and I was thinking, when I applied for a job, I applied for an operation, so what is an operation? I am a person, I am not an operation!
What is Taobao operation? Operation is not a person or a department. Simply put, operation is like a strategic global control system. Just like the CPU of a computer, just like the human brain, what the operation needs to do is to adjust the coordination of customer service, promotion, art design, warehouse, pre-sales and after-sales departments.
What an operating system includes can be summed up in five points:
1 Two endpoints: product and customer.
2 Three keys: flow (drainage), transformation (optimization) and user stickiness (marketing).
Then, you can understand that operation is an assembly line to solve the problem from upstream products to downstream customers; In other words, it is a data analysis system used to solve the problems of traffic conversion in the early stage and user stickiness in the later stage.
Second, either operate others or be operated by others.
Operation is a post that requires very high personal ability and needs training very much. Of course, the future is only now. Whether you open a new store yourself or run it for another company, you must learn the knowledge of operation. After so many years of work experience, I found that although many people are famous for their operation, frankly speaking, most of them are poor in ability and lack a systematic and comprehensive ability, which is basically part of the meeting. Many operators also lack an e-commerce thinking and a user demand analysis thinking, which is very rigid. Basically, they are not manipulating others, but being manipulated by others, which is also a very sad thing. Therefore, we join hands with many experts in operation to share dry goods in the group every night, so that everyone can be a dignified Taobao, not parallel imports. You can listen to it in this group if you want. At first you need to enter these: 239, then you see: 869, and the last group is: 377. Put them together in order, and a smart person will appear in a learning place. If you think you are stupid, don't learn, haha.
Three things about the operation of seven aunts and eight aunts, broken thoughts.
According to the current personal thinking, its growth path should be: 0 10.
0 10: the first "0" is the thinking of learning first;
The second "1" is something to learn;
The third "0" is the thinking that needs to be summarized.
Why is this structure? We can look back on ourselves. We or friends around us are often interested in opening a shop. Many products choose what is around us and think they have advantages. This is somewhat similar to the recent "localization". We open stores, put products on shelves, find traffic, and then wait for sales.
But is this really the case? Not exactly. If it were true, there wouldn't be so many domestic training institutions and so many small and medium-sized stores participating in the training. 1 month or 2 months later, they gave up.
The first "0":
To open a shop at this stage, from the perspective of thinking, we must first have products. The basic process of opening a shop is not explained, basic. If you really want to do this, you won't stick to it all the time.
First of all: you should know what you are selling.
Second: You need to know who you are selling to.
Finally: you have to know how to promote it.
Know what you are selling:
What is your product category?
What is your price range?
What's your position?
What is your follow-up promotion method?
What are your core strengths?
At this stage, the choice of a product can be said to be varied, but for some senior operators, the product with low competition is the best. What is low competition = few people do it.
If you say a product, do it back and forth and make a little effort, is it a performance?
Why, many great gods (except some who like to make single products) like to find products that few people make when starting their own businesses or looking for jobs. Because of this, no matter what promotion means are used, the effect is fast and obvious, and the difficulty is relatively much simpler than that of the major categories.
How to find such a category? Personally, I like to use one method: search.
I want to search the name of product A (first-level keyword), such as: ................................................................................................................................................... & gt
Question 4: What does Taobao need to do? 1. The store manager should be fully responsible for the daily operation of the online store, formulate the operating budget, be directly responsible for the performance of the online store, and understand the product planning of the online store; Organize, train and manage the customer service team to carry out online sales and complete sales tasks; Coordinate internal resources to complete procurement, logistics, after-sales and other links; Solve the problems in daily work in time, ensure the normal work of the team, supervise and continuously improve the performance level; Plan and organize the implementation of the overall marketing promotion of online stores to enhance their own marketing capabilities; Regularly track and evaluate the promotion effect, submit the statistical analysis report of the promotion effect, put forward the marketing improvement measures in time, and give the feasible improvement plan; Be able to analyze the sales data of online stores in time and so on. .
2. First of all, I am very familiar with various operation processes of Taobao; They should have strong sales ability, execution ability and overall planning ability; Have good online sales skills, have a certain e-commerce foundation, and be familiar with B2C operation mode and process; Familiar with online shopping process, skilled use of online communication tools and various office software; Master online shop statistical tools such as quantum constant path and data cube; Familiar with Taobao training, taobao guest and other Taobao promotion tools; Good communication and word processing skills, fast typing speed, etc.
Qingdao Taolego E-Commerce Co., Ltd. is good.
Question 5: What do Taobao operators and Taobao shopkeepers do? You can understand them as buddies and masters. . . . .
Question 6: What does Taobao mainly do? The operation of Taobao requires a strong ability to understand the rules of Taobao in all aspects, and the salary is very high. The annual salary of good operation is more than one million! The main job is to plan how to sell goods on Taobao, and the second job is to manage stocking, delivery, complaints, activities and so on. I present a condensed and complete Taobao store operation strategy map. After reading this picture, you will know how much to learn and how much to master. This is the essence of a very useful Taobao shop operation complete strategy! But I haven't got the original picture clearly, and I am asking the author for advice. It is not easy to find this picture to point out the maze. I hope to adopt my answer!
Question 7: What is the job content of a Taobao operation and what will it do? 1, responsible for the promotion of the company's Tmall Taobao shop station. Improve the click-through rate, page views and conversion rate of the store, and assist in achieving the store sales target;
2. Be good at various promotion methods of Taobao, be familiar with the registration rules of activities, have successful promotion experience, be able to analyze all kinds of data, and it is very important to have means to promote explosions, such as poly-cost-effective, through train, taobao guest, Super Monopoly, diamond booth, etc.
3. Proficient in Taobao promotion in clean out treasure to train, diamond booth, Taojiang Lake, taobao guest, Super Mai Ba and SEO in Taobao Station, knowing how to design keywords and grasp the through train and shelf time; Do a good job in bidding ranking, reduce costs and increase efficiency;
4. Actively arrange all kinds of promotional activities and planning in the store, and be proficient in bargain hunting, daily specials, gold coin panning and other activities;
5. Regularly track and evaluate the promotion effect, put forward marketing improvement measures in time, and give practical improvement plans; Daily monitoring and providing relevant data, marketing data, transaction data, commodity management and customer management;
Summary: Activities and analysis data should be used to improve sales and conversion rate.
Question 8: What does Taobao do? The operation needs to be fully responsible for the daily operation of the online store and directly responsible for the performance of the online store. The main job is to plan how to make the goods sell and generate profits.
Focus on two points: products and customers.
How to sell products to customers? The key points are: flow (drainage), transformation (optimization) and user stickiness (repurchase rate).
I. Drainage:
1. Main drawing
2. Search engine optimization-free
3. Through train, drilling exhibition, taobao guest pay.
4. Active drainage inside and outside the station
Two. Transformation:
1. product pricing (pricing according to market demand and customer groups, not the lower the better, but the appropriate pricing).
2. Product selling point
3. Detailed page pictures and copies
4. Basic sales data
5. Evaluation (because the quality of goods can't be seen online, buyers can only judge by evaluation)
3. User stickiness:
1. The product quality is guaranteed and the cost performance is high.
2. After-sales service
SEO optimization:
SEO is mainly to optimize the title of products and know what the search hot words, transaction words and attribute words corresponding to their products are.
Paid promotion:
Through train: charge by click. The through train is widely used, and is used by general businesses. Need to understand.
Drill exhibition: Click charges can be set or displayed. There are fewer people drilling and exhibition, and generally small sellers don't need it.
Taobao guest: Charge by transaction. Taobao guest also uses a lot, which needs to be understood.
Activities in the station: daily specials, snapping up, bargain hunting, gold panning, Taobao trial, etc.
Off-site activities: major U stations, 20% discount, member purchase, nine stamps and so on.
One: The data factors that affect the store weight are basically as follows:
Data that the operation department needs to know:
1.PV volume (page views)
2. Quantity of ultraviolet rays (number of visitors)
3. Per capita hospitalization time
Total number of transactions within 4.30 days
Total transaction amount within 5.30 days
6. Single product transaction conversion rate
7. Store transaction conversion rate
8. Commodity sales rate (number of commodities sold/total number of commodities on shelves)
9. Customer unit price (compared with competitive products with the same use)
10. Return rate of old customers
1 1. Collection quantity of products and stores (normal collection comes first, no collection comes last, abnormal collection comes last)
Data that extension experts need to know:
1.UV (number of customers brought by promotion)
2.ROI (promotional transaction amount/promotional expenses)
3. Through train keyword quality score
4. Average UV procurement cost
5. Click rate
Step 6 show the volume
7. Total cost of promotion (promotion is still necessary. You don't make money for Ali, why does he give you a lot of traffic?
Event expert:
Click rate of 1. activity.
2. Proportion of valid orders
3. Activity order conversion rate
4. Activity sales rate (destocking rate) (especially KA merchants, Xiao Er gives you a lot of activity resources, so you must give me a certain sales rate, otherwise who will give Xiao Er a performance bonus? )
Customer service specialist:
1. wangwang average corresponding time (chat reply speed)
2. Want Want online time (unlike QQ hanging a few suns, at least Want Want can't be offline all the time)
3. Deal with the number of guests (work intensity)
4. Inquiry exchange rate
5. Return refund rate (you can judge the service attitude, communication ability and product quality of the store)
6. Buyer evaluation (I don't need to say how important a good evaluation is for the comprehensive performance of product quality, service and logistics).
7. Output rate
With all this talk, who can do it all in a fog? It is god to do all this well. Indeed, everything that is done well is a god, a great god.
A lot of data are relevant. When one data is done, other data will naturally be driven. In fact, these, as long as you grasp a few key points, I believe your store data will be very beautiful.
First of all, products, good products and lovely products are king. When the product is good, there will naturally be more repeat customers and less refunds. Good comments written by customers will also arouse the shopping desire of new customer service. If you can't get through this yourself, I advise you not to do it.
There are also artists, good pictures, eye-catching main pictures and classic details pages. When the pictures are ready and the contacts are ready, the click-through rate will definitely be high, the number of people entering the store will naturally increase, the average stay time will be longer, and more customers will come in for consultation, Bao ... >>
Question 9: What does Taobao mainly do? Hello, mainly planning, information promotion, business cooperation, checking click volume, transaction rate and traffic, and also responsible for editing and customer service. You can look at the company's introduction or the requirements of the recruitment website in detail. Thanks for adoption
Question 10: What does Taobao do? What is the work content of Taobao operation? The so-called operation is in charge of all store operations and responsible for store sales. There is no clear boundary for this work. The operation of a small team even needs to help the warehouse package, and the operation of a large team even needs to confirm the product positioning. Operation is not promotion, and promotion needs data recording, data analysis, activity baby, sales maintenance and so on. , but the operation has done more on this basis. Operation is simply an ancient strategist. When the army is big, it is Zhou Yu Zhuge, and when the army is small, it is the dog head strategist. Give advice to the boss or something.