The offline stores didn't open the door before, and the sharp drop in passenger flow after opening the door also made more businesses realize that live delivery is an opportunity.
Unemployed people at home also saw the possibility of civilians fighting back with live broadcast, and they joined the live broadcast to start businesses with goods.
Compared with traditional marketing methods, this new way which can bring people an immersive shopping experience is more attractive.
Live broadcast is similar to TV shopping, except that TV shopping has a certain threshold, while live broadcast is different. Everyone can be an anchor, whether it's a star or a grassroots, whether it's rural or urban, as long as a mobile phone is connected to the Internet, it can directly reach the door of the world.
In rural areas, you can sell hometown specialties, fruits, agricultural products and so on. Clothes, cosmetics, daily necessities and other daily necessities can be sold in the city.
Stars began to bring goods, businessmen began to bring goods, short video content creators began to bring goods, and ordinary people began to bring goods. At one time, the dragons and dragons were mixed up, and all the immortals showed their magical powers and made their own strange moves, killing a way out in the tide of live broadcast. With the penetration of live broadcast, live broadcast has become the standard of many e-commerce platforms, accepted by more and more merchants, and has become an important sales channel for merchants.
Live broadcast with goods has advantages and disadvantages.
Live broadcast can show and introduce products to customers more quickly and intuitively, improve product exposure and strengthen interaction with customers. In the past, customers tried on clothes themselves, but now it has become an anchor to try on clothes for customers. Customers can place an order immediately when they feel fit, and they can see and hear it. In the past, it was passively waiting for customers to buy, but now it is actively attracting customers to buy. One is passive waiting, and the other is active attack. In the past, offline stores could only be bought by people nearby, and the flow of people was limited. Now people all over the world can buy it, and there are endless possibilities.
Disadvantages are not without, there are "network celebrities" who frequently "roll over" their goods and various routines. False propaganda, poor quality, wrong version of goods, difficulty in returning goods after sale, and inciting emotional consumption of the audience have become new hidden dangers.
As more businesses join the live broadcast army, this will inevitably lead to fierce competition. The cake in the mall is too big, and more people can't get enough points.
The live broadcast traffic is unbalanced. Internet celebrities with traffic can sell15,000 lipsticks in one minute and 10 seconds to sell10,000 homemade facial cleanser, which can only be described as "earth-shattering".
A small anchor without traffic may not be able to sell a few goods after a hard day of live broadcast.
The "28 Law" still applies here. Just like the pyramids, the top 20% people make most of the money, and most of the wealth flows to these 20% people. The remaining 80% people can only drink soup and chew bones. And those bosses who have worked hard to run physical stores on the street are also watching the goods sold in one day, and I don't know what it feels like to sell them in one month.
The huge potential of live broadcast with goods can make this outlet last for a long time. It can be seen that live broadcast with goods will remain the mainstream for some time to come. Live broadcast is still the first choice of most businesses, and even becomes indispensable. The live broadcast will not end so easily unless there is a better alternative. No one can stop the pace of live broadcast with goods, only adapt to it and obey it. As long as the live broadcast can bring benefits to the merchants, the merchants will not give up easily.
However, with the development of society, the live broadcast of goods will eventually come to an end, because making money by selling goods only exists in the bottom society. When the society develops to a certain height, all goods are free, and people can get the goods they need at will. People no longer need to make money by selling goods, or even money.