He is currently the vice president, professor and doctoral supervisor of the School of Journalism of China Renmin University, the deputy director of the Research Center for Journalism and Social Development of China Renmin University, the director of the Institute of Public Opinion, [1] the editor-in-chief of the blue book series of the annual report on social public opinion in China, and a special researcher of the People's Daily New Media Think Tank.
198/kloc-0 was born in Xuzhou, Jiangsu province in September, 2006 54 38+0-2065 438+00, and received a bachelor's degree in journalism, a master's degree in media economics, and a doctor's degree. From 2065 438+00 to 2065 438+02, he worked as a postdoctoral researcher in the School of Economics of the National People's Congress. While studying for a master's degree and teaching in the National People's Congress, Mr. Li Biao has accumulated rich academic experience and achievements. During the period, he presided over 2 national social science fund youth projects, 4 provincial and ministerial projects, published 4 monographs, 6 co-authored books and published more than 80 professional academic papers (among them, the first author published more than 30 CSSCI papers and SSCI papers 1 article). His scientific research achievements won the second prize of the 13th Beijing Excellent Achievement Award for Philosophy and Social Sciences and the second prize of the 7th Excellent Achievement Award for Scientific Research in Colleges and Universities (humanities and social sciences). [2]
"In the era of mass media, everything is communication. We should not only pay attention to the content of this discipline, but also pay attention to interdisciplinary fields, draw nutrients from other disciplines, and find innovative research points in interdisciplinary fields. "
Based on this idea, on the one hand, Mr. Li Biao combined the content of journalism and communication with sociology, conducted public opinion research under large data sets through social network analysis and data mining, and explained and analyzed the current social public opinion, social network and interpersonal communication structure. On the other hand, Mr. Li Biao tried to introduce the professional knowledge in the field of cognitive neuroscience into the Department of Journalism and Communication, and use the professional knowledge of psychology to better understand the communication mechanism in the individual brain. "For example, we use experimental means to observe the trajectory and laws of eye movements when people watch different videos and posters, so as to infer the changes in their psychological activities, and then study the influence of communication on psychological mechanisms." Teacher Li Biao said that in terms of research methods, he also tried some new attempts, such as analyzing the changes of audience's brain mechanism under different advertising modes of the same brand to study the audience's psychological cognition of advertising communication. "This is a brand-new research field, and related research abroad is also in its infancy, so we are actually on the same starting line." [2]
research direction
Internet public opinion and new media communication
Teaching course
Big data and public opinion analysis, online public opinion research and communication research methods [3]
degree
He has successively obtained a bachelor's degree in journalism and a doctor's degree (master's degree and doctor's degree) in media economics from the School of Journalism of China Renmin University [3].
academic achievement
work
1. Textbook: A Course of Public Opinion, Renmin University of China Press. the year of 2020
2. Monograph: Clearing the Root Cause: False Information Management under Major Epidemic, Renmin University of China Press, 2020.
3. Monograph: Virtual Community Communication, People's Daily Publishing House, 20 19.
4. Monograph: "Directly hitting people's hearts: news release and media relationship management in the era of social media", People's Daily Press, 20 17.
5. Works (1): Communication and Cognitive Neuroscience Research: Tools, Methods and Applications, People's Daily Press, 20 13.
6. Monograph "Who is giving orders on the Internet-Research on Dynamic Nodes and Mechanisms of Internet Public Opinion Communication", People's Daily Publishing House.
7. Monograph "Public Opinion: Coming Rain —— Spatial Structure and Time Structure of Network Event Communication", People's Daily Publishing House.
8. Co-author (second author), Public Opinion Management in the Age of Social Network, Jiangsu People's Publishing House.
9. Co-author (second author), The Times of Big Data in News Communication, Renmin University of China Press [3]
thesis
By August 2020, more than 65,438+000 professional academic papers have been published (including more than 50 papers on CSSCI and SSCI published by independent authors or first authors) [3].
The subject or problem of study.
1. Presided over the major project of the National Social Science Fund "Research on Improving the Public Opinion Guidance Mechanism for Major Emergencies and Improving China's International Discourse Right" (No.:20&; ZD3 19), 2020
2. Presided over, Research on Internet Public Opinion and Internet Social Governance in the Age of Big Data, National Social Science Fund Youth Project (GrantNo.). : 15CXW0 14)，20 15。
3. Presided over "Research on Evaluation and Pricing System of Product Placement Advertising", National Social Science Fund Youth Project (funding number: 1 1xw033), 20 1 1 year.
4. Presided over, Research on Media Communication and Offline Mobilization Mechanism of Public Emergencies in Beijing (GrantNo.: 13ZHC02 1), Beijing Social Science Fund Project, 20 13.
5. Presided over the project "Healthy Beijing: Research on Health Literacy and Health Behavior of Beijing Residents" sponsored by Beijing Social Science Association (funding number: 20 13007), Beijing Social Science Association, 20 13.