Mobile commerce mainly refers to the process and behavior of realizing e-commerce activities such as information inquiry, business transaction and value exchange of information, services and commodities through the combination of mobile communication equipment such as mobile phones, PDA and notebook computers and the Internet.

Mobile commerce mainly refers to e-commerce processes and activities such as information search, business transactions and value exchange of information, services and commodities through mobile communication devices such as mobile phones, PDA and notebooks.

The extension and development of traditional Internet e-commerce in the mobile field.

Traditional Internet e-commerce is being extended and promoted in the field of mobile commerce.

In China, mobile commerce is only the most basic application, and it is still in the primary stage.

In China, mobile commerce is only in the initial application stage.

Its theory, development model, industry rules, transaction security, customer relationship, personalized service and the extension of mobile commerce need to be further improved.

There are many things that need to be improved in many aspects, such as. , mobile commerce theory, development model, industry regulations, transaction security, customer relationship, customized service and its extension.

This paper will analyze the necessity and feasibility of implementing personalized service in China from many angles, and make a preliminary analysis of some outstanding problems existing in personalized service of mobile commerce in China.

This paper studies the necessity and feasibility of implementing customized service in China from various angles, and makes a preliminary analysis of some outstanding problems existing in customized service of mobile commerce in China.

Keywords: e-commerce; Mobile commerce; Personalized service; Mobile operation mode.

Keywords: e-commerce; Mobile commerce; Customized services; Mobile operation mode