Internet and product design are virtual and realistic fields. In the development of market economy, their role in the economy has been greatly improved. Driven by the same economic interests, the two fields gradually need to be merged, and various signs of union have appeared. In the next few years, the Internet and product design will be combined.
Keywords: Internet, product design, alliance
Internet is an indispensable part of today's life. This is a virtual powerful media and consumer market to be further developed. The application of the Internet has changed people's concept of life, and a new life-network life has quietly entered us. With the maturity of this IT technology, people's lives are more convenient, and it is not a dream to sit at home and set foot in the world. At the same time, it also brought a new industry-the development of network service industry; Product design designs machines according to the requirements of human nature, which not only solves the problems between people and machines, but also guides and changes people's lifestyles.
Advantages of internet technology.
Internet is a virtual world. This virtual world is extremely rich in content, convenient and fast, and is not blocked by time and space. In a sense, it is a liberation of people. People get full freedom in the network. This is the embodiment of the significance of scientific and technological development.
First of all, it has global information dissemination. In INTERNER, you can exchange information with individuals and enterprises all over the world and get the information you need. Discuss the problem; Internet has the characteristics of high efficiency and low cost, so it is very convenient for enterprises to find markets and conduct product surveys through the Internet. Secondly, it is convenient and fast. Compared with traditional media, it is very convenient to find the required information on the Internet. Very fast, breaking through the barriers caused by space, like a lifetime ago. The internet is more free, which makes people more free physically and mentally. Physically, the internet has replaced transportation, so there is no need to travel long distances. Ideologically, you can find what you need online and post comments that you can't usually publish in public.
The application of the Internet in business has also made a new breakthrough, which has promoted the economy. From the enterprise's point of view, it strengthens the interactive ability of information and has the possibility of real-time monitoring in the production and sales process. On the other hand, it also transmits the product and service information of enterprises to consumers, realizes full communication, and improves production efficiency and consumer satisfaction. Enterprises collect consumption information through network technology, and get the maximum benefit in raw material procurement, production, processing, transportation and sales. In production management, data statistics and real-time monitoring are used to achieve accurate positioning and reduce inventory. Effectively collect information at the consumer terminal. In short, the internet has greatly saved the cost of enterprises.
From the consumer's point of view, we can sit at home and enjoy the convenience brought by the Internet, so that our personality can be displayed more and our needs can be met to the greatest extent. Nowadays, personalized consumption has become a fashion, and people want to be different, because human beings have the desire to pursue self-worth and realize and improve their status.
Function of product design
Product design has gradually shifted from meeting the needs of socialized mass production to meeting the needs of consumers. Its transformation from decoration, arts and crafts, practical arts and artistic design to design is the result of the development of science and technology and productivity. From a single aesthetic problem to a design strategy problem, from a single discipline to a comprehensive marginal discipline. Traditional product design is also called modeling design, which makes the mechanical structure of products more in line with human visual requirements and solves the problems between machines. With the further development of science and technology, the improvement of economy and the intensification of market competition, enterprises have to find a new way out, find a way closer to consumers and begin to call consumers God. In the competition, it also promoted the development of product design. It began to break through the limitations of modeling, and the design angle began to shift from enterprise-oriented to consumer-oriented, and gradually took the harmony between man and nature as the purpose of product design. In enterprises, product design has become a project that needs the cooperation of many professionals from many departments. There are four processes from product development period to elimination period, and product design gradually extends from the previous product development period to the complete elimination period of products (from development product design to improved product design).
Product design and the significance of enterprise
Product design has developed from solving product modeling aesthetics to solving the relationship between enterprise products and consumers. It is responsible for the process of transforming science and technology into products that meet the needs of consumers, and transforming abstract concepts into real things. At the same time, product design will make products more humanized, expand the demand for enterprise products and increase benefits for enterprises. The essence of product design is not only to solve the contradiction between enterprises and consumers, but also to solve a series of problems existing in enterprises. When designing products that consumers need, product designers will urge multiple departments of the enterprise to communicate and create work teams, so that the whole enterprise can form a consistent goal. Together with * * *, we solved this problem (the combination of products and consumers) and formed a synergy from marketing-design-raw material procurement-production operation management, thus maximizing production efficiency and saving product costs.
The Significance of Product Design to Consumers
Product design can satisfy consumers' desires to the maximum extent, increase added value for products, respect and understand consumers more, and turn their wishes into reality. Good product design not only satisfies consumers in function, but also makes consumers enjoy the meaning of design in their hearts. He makes the product a friend of consumers. When operating, you no longer feel the coldness of the machine and the monotony it brings you. What product design brings you is a pleasure to use. Good product design brings hope. It dares to create new lifestyles, solve people's shortcomings and make people closer to nature, such as green products and barrier-free design. Consumers have been liberated in the era of product design, and gradually turned from the needs of real life to the pursuit of self-individuality. Today's consumers are the most picky. Because of the change of product supply exceeding demand, consumers have more choices, but enterprises cannot remain high. They want to be friends with consumers. With the development of history, the era of personalization and humanization has arrived, which is based on the improvement of living material level, and people no longer need to be busy for food and clothing. With the improvement of material life and the development of production technology, people have more time to enjoy life, personal embodiment and egoism are constantly expanding, and the pursuit of fashion and new things has become the theme of life. People's consumption concept has changed from rational consumption to perceptual consumption. At this stage, the rights and interests of consumers have become greater because of the rich products and fierce competition. Product consumption is mainly concentrated in young people and middle-aged people. Because young people pursue new things and middle-aged people care about life, their needs extend to the elderly and children. Personalized consumption makes the market more subdivided, product positioning more complicated, and consumers' * * is less and less. Enterprises are at a loss about market positioning, so forms force enterprises to be more flexible and responsive, thus forcing product design to undertake new missions and cope with complex market environment and consumer psychology. The Internet era has given new life to product design.
Necessity and Possibility of Combining Product Design with Internet
The necessity of combining product design with Internet depends on the change of consumer behavior and the development of science and technology. As mentioned in the above results, consumers have changed from rational consumption to perceptual consumption, and their rights are stronger than before, and their market positioning is becoming more and more detailed. For various reasons, enterprises are required to know consumers better, satisfy consumers' choices with the greatest ability, and thus achieve higher satisfaction (hence the corporate image CIS turns to CS). Consumers' self-awareness is also growing rapidly, and they need to design their own lives. However, due to the lack of certain technical knowledge and ability, product designers are needed to assist and guide them to complete the required products. In short, if enterprises want to develop in the complicated market, they must be closer to consumers. It needs high coordination and reaction ability inside and outside the enterprise, which needs to shorten the interval between the enterprise and the consumer (time interval and space interval), and needs the combination of product design and Internet to solve this problem. With the gradual maturity of internet technology, it has become a reality to use the network for life and business. Now, we only need to explore and make use of its potential. Online shopping will become a major form of shopping in the future, while field shopping will become a leisure way and an entertainment. The popularity of Internet applications requires higher network speed. The application and development of e-commerce in life has become a way for enterprises to save costs and improve efficiency. At present, the network speed has been increased from 56K to 1000MB or1000 MB, which makes the spread of images and movies faster and strengthens the combination of network and product design.