Abstract: Strengthening and improving the employment guidance for college students and striving to realize its modernization are not only the inevitable trend of the reform of the employment system for college students, but also the objective requirements of the socialist market economy for higher education. Facing the global financial crisis, it is of great significance to rationally analyze the present situation and situation of employment guidance for college students and actively explore new ideas of employment guidance for college students in order to meet the needs of talent market development under the conditions of market economy.

With the deepening of the reform of the socialist economic system, the employment system of college students in China has changed from the original "unified recruitment and unified division" to today's "two-way choice" and "competitive employment". At the same time, with the continuous advancement of higher education, the number of college graduates has increased dramatically, and the increasingly prominent employment problem of college students has become the focus of the whole society. On the one hand, with the continuous improvement and development of the socialist market economy, the requirements for job seekers' ability and labor quality are getting higher and higher, which makes the employment threshold higher and higher and the employment situation more and more severe. At the same time, due to the slow development of China's employment market, a flexible, open and stable market mechanism has not been fully formed, and social demand information has not been fully tapped and concentrated. Therefore, compared with the expanding enrollment scale, the talent market is increasingly narrow, and the signing rate is also declining. On the other hand, the "two-way choice" and "competitive employment" under the conditions of market economy not only give graduates the autonomy in choosing jobs, but also stimulate their expectations for ideals and self-realization. However, when choosing a job, they seldom consider whether the expectation of choosing a job is too high and realistic, whether the selected unit is conducive to their own development, whether their personality and interests are in line with their chosen career, and so on. The contrast between ideal and reality has seriously affected their learning mood and mental health. At the same time, the reform of employment system under the market economy provides an open, equal and competitive environment and opportunity for graduates, and promotes the formation of competitive concepts. However, many students are worried about the competitive opportunities provided by the society. The unhealthy trend of "recognizing relationships and taking notes" in the process of choosing a job makes the employment competition of graduates open and fair to a certain extent.

The necessity of strengthening employment guidance with the focus on "job-seeking skills training"

Job hunting skills are the methods, means and skills in the job hunting process. According to the job-hunting links, job-hunting skills are usually divided into three categories: recruitment information collection skills, job-hunting document writing skills and job interview coping skills. Under the new mechanism of market employment, most workers have to go through the career process of job hunting, employment, employment, job transfer, unemployment and reemployment. The training and guidance of job-hunting skills will run through the whole process of college students' career, helping them to make choices in terms of professional psychological preparation, employment target selection, career orientation and career development path, and continuing to carry out education on career choice, career ideal and professional ethics in the process, helping job seekers to correctly understand, evaluate and understand themselves, and constantly adjust their knowledge, ability and quality to meet the changing post needs. The goal of job-seeking skills training and guidance is to realize the rational allocation or optimal combination of people and occupations, promote employment and reemployment, accelerate the flow of labor force, give full play to people's enthusiasm and creativity, and thus promote the development of social productive forces. The task of job-seeking skills training and guidance is to provide various consultations and classified guidance according to the different situations and specific requirements of job seekers, to help them understand relevant policies and regulations, social occupational categories and demand conditions, to analyze and select occupational information, and to give suggestions and guidance to everyone's job-seeking will and concept.

Job hunting is a two-way career choice process. The success of an individual's job search depends on whether he can reach an agreement with the needs of the employer. In recent years, the labor market is often crowded, and there are many job seekers hoping to find their own jobs here. However, most job seekers often come with hope and leave with disappointment. With the continuous development of economy, employers put forward new and higher requirements for the overall level of labor force in terms of technical level, adaptability and adaptability, especially work experience.

At the same time, we should strengthen our outlook on life, world outlook and values, establish the employment concept of putting national interests first, social development first and combining the needs of the motherland with personal values, base ourselves on grassroots employment, actively participate in the construction of the western region, take the initiative to go to the disaster areas, and realize the value pursuit of life.

Correct understanding of self, self-improvement, stimulating professional learning interest, and establishing professional awareness.

With the development of economic globalization, information plays an increasingly important role in college students' employment. It is necessary to widely collect students' employment information through various channels, broaden employment channels, and strive to improve the effectiveness and utilization rate of students' demand information. With the employment office of the Student Affairs Office as the center, the employment counselors in colleges and universities as the link, and the students' internship and job hunting as the basis, the employment information is collected both inside and outside the campus. Set up a "student employment guidance center" in the student union to let all student cadres participate in the collection of employment information. Of course, in today's information networking era, graduates themselves can obtain a large amount of demand information through a variety of modern communication tools and means. At present, affected by the global financial crisis, the employment situation is getting more and more severe, and there are more and more psychological pressures and puzzles in the process of college students' employment and job hunting. Moreover, among the current students, the proportion of only children is large, especially in the doting environment of the "April 21" family, there are two tendencies in personality: one is extremely extroverted, willful, selfish, and even overbearing, and it is impossible to be unhappy; One is extremely introverted, very neurotic and fragile. In the process of job hunting, because we don't evaluate ourselves correctly when setting job hunting goals, when there is a big gap between personal goals and actual needs, we will feel inferior, timid and even give up on ourselves. Therefore, it is necessary to help students to correct their mentality, overcome their inferiority complex, establish a sense of preparation, maintain a tolerant mentality, strive to improve their job-hunting psychology and prevent employment frustration.

It should be pointed out that the employment of college students is not only a matter for universities and their competent departments. Its development is based on perfecting the socialist market economic system and reforming the labor and personnel system. Therefore, we must strengthen legislative guidance and policy support to bring the talent market into the legal track. It is necessary to deepen the reform of the labor, personnel and employment systems and create social conditions conducive to the rational flow of talents and the optimal allocation of human resources. At the same time, it is necessary to clarify the legal person status of colleges and universities, give them autonomy in specialty setting and enrollment, continuously improve their survival and competitiveness, and activate their hematopoietic function. Only in this way can the employment guidance for college students meet the needs of the socialist market economy and develop continuously and healthily.