With the development of the times and the progress of science and technology, DSM should be improved accordingly to meet the requirements of the development of the situation and accelerate the realization of work priorities? Three transformations? . The following is a model essay on power marketing management in Wuyi area of Jiangmen shared by J.L. ..

Abstract: With the deepening of the reform of the power industry system, the power market has gradually changed into a buyer's market oriented to meet the needs of users. This paper analyzes the problems existing in the current power marketing of power supply companies, preliminarily formulates the power marketing strategy, and probes into its applicability in Wuyi area from the perspective of power demand side management.

Keywords: electric power marketing; Power demand side management; Wuyi area

1 power marketing

Power marketing means that power supply enterprises provide power products and corresponding services to meet consumer demand through a series of business activities, so as to meet power demand and achieve the purpose of occupying and developing the market. By adjusting the demand time and level of the power market, providing good service, meeting the users' demand for rational power use, and finally realizing the mutual coordination between power supply and demand, prompting users to actively change their consumption behavior and power consumption mode, and improving the efficiency of power consumption, this is the essence of power marketing.

2 power supply enterprises in the power marketing problems

At present, the power marketing work of power supply companies in Wuyi area has made some achievements, but there are still some shortcomings.

2. 1 The narrow regional concept needs to be further broken.

Narrow regional concept has a great influence on the development of power supply companies, and it is also very important for use? Big Jiangmen? The consciousness of ideological guidance needs to be further strengthened. In terms of resources, management, coordination and other aspects, problems are reflected to varying degrees, such as the unsynchronized practice and concept.

2.2 The service concept of employees needs to be further strengthened.

Nowadays, the competition in the buyer's market environment is particularly fierce, and service quality is the key to ensure the survival and development of enterprises. However, some employees have no such awareness, are not good at learning and summarizing at work, and lack service awareness and innovative thinking. If the competition with other companies still does not change the service concept, then the company will only face the loss of customers and the loss of economic benefits.

2.3 The quality of the labor force needs to be further improved.

In order to have high-quality service, the quality level of service personnel is an important factor. At present, there is still a gap between the quality and requirements of Jiangmen Power Supply Bureau employees. Only 35% of the total number of employees have bachelor degree or above, and there are very few high-quality technical talents and backbones. Not only that, employees themselves have no sense of crisis about their current situation, and their learning desire and learning ability are not strong. The internal personnel structure of the company is unreasonable, and the performance appraisal, talent competition mechanism and resource allocation are in a backward state.

2.4 Demand side management is not solid.

Demand side management, as a marketing method widely used by global power companies, plays a very important role. But at present, the implementation of this management method is not solid, and the management of off-peak electricity consumption is not detailed enough. The depth of load forecasting and analysis, the implementation of off-peak plan and the sense of advance need to be improved.

3 Wuyi Power Marketing Strategy

The marketing activities of electric power enterprises not only adapt to environmental changes, but also have an impact on environmental changes. Faced with severe challenges, power enterprises must formulate marketing strategies that adapt to the power environment, so as to enhance market competitiveness and better survive and develop.

3. 1 Change ideas

As a high-quality energy source, electricity is essential in some fields. But that doesn't mean you can wait for the buyer to come to your house. Electric power enterprises must change the concept and practice of seller's market in the past and focus on users' ideas and needs in order to seize customers and adapt to the ever-changing marketing environment.

3.2 Provide quality services

Change the concept, take users as the center, proceed from customer needs, and finally satisfy customers. Therefore, it is necessary to improve the quality service to users, seize the hearts of users and become an enterprise trusted by users. From the user's point of view, from the aspects of industrial and commercial registration, power point layout, emergency treatment, etc., the theme of efficient, high-quality and fast service is reflected everywhere, and a trustworthy corporate image is truly established in the eyes of users.

3.3 Improve team quality

The quality of employees in the whole enterprise is the basis and key to provide users with quality services. Marketers should have high professional quality and psychological quality, not only to master the professional knowledge of electric power, but also to understand some related business knowledge such as marketing, taxation and financial management, and be able to use them flexibly. Besides professional quality, good psychological quality is also necessary. Not only know technology, but also manage, analyze and predict the psychological and environmental changes of consumers, and treat consumers with patience, love and perseverance.

3.4 Implementation of Time-of-Use Price Policy for Peak and Valley

It is very convenient for both individual residents and companies to implement the peak-valley time-of-use electricity price. For the individual residents, the implementation of the time-of-use price of peak and valley can not only reduce the cost, but also mobilize the enthusiasm of electricity consumption and encourage residents to gradually develop into household electrification; For companies and enterprises, we should encourage them to avoid peaks and take care of valleys, which will improve the load rate of power equipment, optimize power supply network resources and improve the economic benefits of power supply enterprises. Power supply and demand can achieve a win-win situation by cutting peaks and filling valleys.

4 Applicability of DSM in Wuyi area

4. 1 DSM

Demand side management (DSM) refers to the management of power users. It is a demand side management method to guide users to arrange electricity consumption according to time periods, improve power supply efficiency and optimize electricity consumption mode through measures such as peak-valley time-of-use electricity price. On the premise of completing the same power consumption function, the power consumption and demand can be reduced, thus alleviating the pressure of power shortage. Whether it is power supply or electricity consumption, the cost is reduced, which is beneficial to both power suppliers and users. In the long run, it is energy-saving and environmentally friendly.

4.2 Discussion on the applicability of DSM in Wuyi area

4.2. 1 Publicity and mobilization of orderly electricity use

Using DSM to optimize the allocation of power resources and maintain the normal order of power supply and consumption is the orderly use of electricity. Therefore, we should vigorously publicize and mobilize the orderly and rational use of electricity to promote the orderly development of electricity. The relevant departments can take various forms to introduce and publicize the relevant measures and policies of power supervision, orderly power consumption and demand side management in this Municipality, guide enterprises to use electricity in an orderly manner, standardize and rationally use electricity, and promote the orderly development of power load demand. With the acceleration of urbanization and the improvement of residents' living standards, electricity consumption is widespread and the awareness of saving electricity is not strong. To this end, Jiangmen Power Supply Company launched a publicity campaign to save electricity, advocate science of electricity, improve energy efficiency and enhance the awareness of saving electricity in the whole society. Relieve the peak of electricity consumption, support the economic development in Wuyi area, cultivate the consciousness of saving resources and protecting the environment, and enhance the sense of social responsibility.

4.2.2 Pay special attention to the service of key customers.

Keenly observe and predict the macroeconomic development and industrial structure adjustment in various places, grasp the changes of power demand in time, especially the new load of large users and industrial parks, and improve the accuracy and real-time performance of load forecasting. To do a good job in marketing services for key customers, we need to do the following work:

(1) Know your customers, collect and sort out customer information, and know yourself and yourself. Only by fully understanding customers can we know their needs, so as to provide corresponding services and save resources and manpower.

(2) Analysis of customer differences. Based on the overall understanding of customers, the differences between customers are analyzed, which are mainly reflected in the company's commercial value and demand for products. Grasping the main contradiction of the development of things is to grasp the main direction of the development of things. In the case of limited resources based on enterprises, priority should be given to key customers when developing services. Only in this way can we make better use of resources, create greater value for customers and realize higher interests for enterprises. So how to consider the importance of customers? Mainly from the customer's industry nature, power consumption scale, profit, power supply enterprise image and other angles. Therefore, customers with large electricity consumption, customers whose power supply interruption will have a greater impact, customers who embody public services or have certain social influence, etc. , are key customers of Jiangmen Electric Power Branch.

(3) Interactive contact with customers. Reducing the cost of contact with customers and increasing the effectiveness of contact with customers is one of the contents of power marketing. Replacing labor with information exchange channels on the Internet not only greatly simplifies work, but also reduces manpower, resources and contact costs. Timely and sufficient updating of customer information is a direct way to increase the effectiveness of contact. In practice, Jiangmen Power Supply Bureau integrates the communication channels with customers, and obtains customer data information through business halls, key customer service centers, call centers, visits, symposiums, etc., and integrates them to comprehensively consider the needs of both parties.

(4) adjust products or services to meet the needs of each customer. All the above measures are considered from the perspective of customer relationship, and for enterprises themselves, adjusting the quality of products or services to meet the needs of different customers is the most fundamental way to seize customers. After understanding the information, differences and needs of customers, make a plan according to people's needs. Personalization? Products or services. For key customers, Jiangmen Power Supply Bureau currently mainly provides services such as electricity, commerce, information, safety, energy saving and consumption reduction to meet customer needs. In practical work, we set up service items in various service categories according to the customer's own resources to ensure that there are enough resources to cash in the launched service items.

4.2.3 Improve the management level of demand side

With the development of the times and the progress of science and technology, DSM should be improved accordingly to meet the requirements of the development of the situation and accelerate the realization of work priorities? Three transformations? . Actively strive for provincial power supply indicators, make full use of grid power resources, and fully tap the peak shaving potential of local power supply. In view of the power shortage and other problems, a variety of demand side management schemes such as pre-control, emergency and accident measures are formulated, so that the power system can control the power load as planned in case of emergency power consumption and realize orderly power supply. Improve and give full play to the functions of the negative control system, and the installation scope covers all major customers of 100kVA and above transformers. Vigorously promote electrical science, save electricity and create a good environment. Although the current DSM has not achieved the expected results, I believe that through such attempts and improvements, DSM can play its due role and bring great benefits to the development of power enterprises and the future power industry.

5 conclusion

Generally speaking, the power market in Wuyi area has great development potential. Paying attention to market changes, paying attention to buyers' needs and actively carrying out power marketing research are effective means to improve the market competitiveness of power supply companies. From the professional point of view of power marketing, this paper puts forward the power marketing strategy, which is conducive to bringing help and benefits in practice.

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