Marketing major is moderately difficult in the self-taught major. There are no subjects that are particularly difficult to pass among the subjects it needs to examine. In principle, candidates don't have to get high marks, as long as the subjects reach the qualified score line.

What are the employment directions of marketing major?

1, advertising company. The main business of advertising companies is brand promotion and promotion. In order to achieve good publicity effect, good ideas are needed. Graduates majoring in marketing can apply for creative advertising planning or editing in advertising companies.

2. Marketing company. Marketing companies mainly focus on marketing and channel promotion. This branch mainly helps enterprises to establish regional sales channels or open regional sales markets. Graduates majoring in marketing have learned a lot of market knowledge, have a certain understanding of the market, and can work in marketing companies.

3. Consulting company. There are many consulting companies in society. These consulting companies do business management consulting, brand strategy consulting and marketing promotion consulting. Consulting companies often deal with enterprises and markets, which is very suitable for students majoring in marketing.

Self-taught marketing major examination subjects

First, the self-taught colleges and universities marketing professional examination subjects:

Ideological and moral cultivation and legal basis, introduction to Mao Zedong Thought and Socialism with Chinese characteristics's theoretical system, college Chinese, advanced mathematics (I), political economy, basic accounting, consumer psychology, introduction to national economic statistics, marketing, market investigation and prediction, introduction to economic law, negotiation and promotion skills, introduction to enterprise management, world market situation, advertising (I), computer application basis, and introduction to law.

Two, self-taught undergraduate marketing professional examination subjects:

Outline of China's Modern History, Introduction to the Basic Principles of Marxism, English (II), Probability Theory and Mathematical Statistics, Linear Algebra, Application of Computer in Management Statistics, Financial Theory and Practice, Consumer Economics, Corporate Accounting, International Marketing, Marketing Planning, Introduction to Commodity Circulation, International Trade Theory and Practice, International Business Negotiation, Graduation Thesis, Principles of Management (I), Corporate Identity Design (CIS).

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