No matter in school or in society, everyone must be familiar with papers. With the help of papers, you can effectively improve your writing level. I believe many people will find it difficult to write papers. The following is my collection of papers about the contribution of local convention and exhibition industry to regional economic development, which is for reference only and I hope it will help you.
Abstract: At present, the overall development trend of local characteristic exhibitions is steady progress, which has played a great role in promoting regional economic development. But at the same time, it also faces many problems and challenges, such as the low economic awareness of social exhibitions, the need to improve the quality of exhibitions, and the uneven development of the regional structure of convention and exhibition industry, especially in relatively underdeveloped areas. It is of great significance to explore the development of convention and exhibition industry in different regions and different regional characteristics, adjust and formulate the development plan of convention and exhibition industry according to the actual situation in this region, and improve the quality level of convention and exhibition. This paper mainly studies the convention and exhibition industry with local characteristics, taking the convention and exhibition industry in northeast Chongqing and Hefei as examples, analyzes the problems and challenges that restrict the development of convention and exhibition industry in this area, and puts forward three strategies and countermeasures: cultivating high-end talents, strengthening the awareness of convention and exhibition economy in the whole society, strictly controlling convention and exhibition policies by the government, highlighting the characteristics of local convention and exhibition industry, improving the high-quality development of convention and exhibition industry and helping regional economic development.
Keywords: special exhibition; Regional economy; High quality development; Exhibition brand; Path optimization;
On March 5th, 2002/KLOC-0, the 14th Five-year Plan for National Economic and Social Development and the Outline of Long-term Goals in 2035 put forward the strategic goal of "optimizing regional economic layout and promoting regional coordinated development", deeply implemented major regional strategies and regional coordinated strategies, and constructed high-quality regional economic layout. Reasonably plan the layout of exhibition halls and the development of convention and exhibition industry, accelerate the construction of exhibition venues in all provinces and regions, formulate practical and meaningful exhibition themes, increase investment in exhibitions and related industries, build exhibition venues with local characteristics, promote the high-quality development of convention and exhibition industry with local characteristics, and help the rapid development of regional economy. However, due to the low awareness of social convention and exhibition economy and the government's contempt for the implementation of convention and exhibition policy, the development of convention and exhibition still faces many problems and troubles: although the number of venues has increased, the venue area is small, the quality of convention and exhibition is not high, and the development of convention and exhibition regional structure is extremely unbalanced and uncoordinated; There are not many middle and high-end talents in the region, lacking the ability of innovation and entrepreneurship; The whole society has a low awareness of convention and exhibition economy, is not good at seizing opportunities to develop convention and exhibition with high quality and high efficiency, and needs to be improved in establishing convention and exhibition brands. It is true that in order to solve the above problems, this paper thinks that it is very meaningful to build a high-quality and efficient local exhibition industry to help regional economic development according to the actual situation and local cases in the region, and puts forward some exhibition development strategies and countermeasures such as improving the training of middle and high-end talents, raising the awareness of exhibition economy in the whole society and establishing exhibition brands.
1, literature review
In recent years, many scholars have studied the exhibition economy and its influence on urban development and local economic growth. Li Yichao (2005) thinks that exhibition venues, as the foundation of exhibition economy, rely on high-quality service system and perfect multi-functional supporting facilities to attract a large number of exhibitors and visitors through various conferences and exhibitions, and promote urban development while obtaining direct economic benefits [1]. With regard to the research of convention and exhibition economy on urban development and economic growth, Zhao Ju (2008) calculated and analyzed the correlation between convention and exhibition in Chongqing and other industries by using the method of grey correlation analysis, and proposed that the process of Chongqing's integration with the international community can be accelerated through the development of logistics system, the cultivation of professional talents, the innovation of logistics technology and the improvement of laws and regulations [2]. Ye Bin (20 17) analyzed the development policies, resources, location advantages and challenges in the northeast of Chongqing, and put forward development measures such as accelerating regional economic development, improving software and hardware facilities, and strengthening professional personnel training. Hu Yatao (20 13) calculated the degree of correlation between related industries and convention and exhibition industry by using the grey correlation theory, and analyzed the development status of convention and exhibition economy in Chongqing from the aspects of convention and exhibition infrastructure, convention and exhibition brands, and convention and exhibition projects. On the basis of exerting the linkage effect to promote the development of related industries and enhance the city image, enhance the attractiveness of economic development and provide technical information, promote the transformation of development mode, improve the trade structure and expand the trade scale, the convention and exhibition industry puts forward four ways to promote regional economic development. To sum up, many scholars have done a little research on the economic development of the convention and exhibition industry, analyzed various problems and challenges existing in the convention and exhibition industry, and put forward strategies and countermeasures that can be improved. However, there is still a lack of research on local regionality. At present, as far as China is concerned, the regional structure is unbalanced, and the research on characteristic industries in different regions is not obvious, but different regions have relatively novel characteristics. The development of local convention and exhibition industry will drive the development of related industries and promote the development of regional economy. This paper will make relevant research on this.
2. Problems that hinder the development of local special exhibitions.
2. 1 The distribution of personnel training is unbalanced and relatively backward.
With the entry into the 2 1 century of high-quality and high-development economy, the Fifth Plenary Session of the 19th CPC Central Committee clarified the guiding ideology of economic and social development during the "14th Five-Year Plan" period, put forward important principles that must be followed, persisted in taking the people as the center, and vigorously promoted personnel training, especially middle and high-end personnel training. According to the Big Data Report on Employment of Mid-and High-end Talents in the First Half of 2020 released by Hunting Big Data Research Institute in 2020, many workers choose to stay in local employment, but for the rapid development of first-tier cities, the number of enterprises continues to increase, and the demand for high-end talents is also increasing, thus aggravating the uneven distribution of local talents. Judging from the top 20 cities in terms of high-end talent demand, Shanghai and Beijing rank in the top two, and the proportion of new high-end talent demand is 1 1.96% and1.71%respectively [5]. Chongqing's talent training is relatively backward, some exhibition colleges are completely divorced from the market in talent training, the curriculum of professional colleges is not clear, and the training skills are lack of professionalism, refinement and even generalization.
2.2 The exhibition economy consciousness is weak, and the brand is not high.
Due to the limitations of regional economic development, as well as cultural differences and openness, there are differences in different regions. However, the convention and exhibition industry is a new industry that has just started in recent years. Many enterprises and people lack a clear understanding of the exhibition industry, and are not good at using exhibitions to obtain information, seize opportunities, sell goods, display images and promote stable long-term cooperation, which not only hinders the development of enterprises themselves, but also hinders the related development of the exhibition industry. In addition, people's economic awareness and participation in the exhibition industry are also low, and the theme of the exhibition is relatively complicated and chaotic, which deviates from the real significance of holding the exhibition. According to the survey, Hefei held some sales exhibitions, which can meet the needs of the people, but actually ignored the practical significance of developing the convention and exhibition industry. The development of exhibition economy not only depends on the principle of maximizing the effect of holding exhibitions by enterprises using resources, but also needs to raise the awareness of exhibition economy of the whole society. Although the famous brand exhibitions such as "China Hefei Seedling and Flower Exhibition" and "China International Micro-business Conference" which reflect Hefei's local characteristics are well-known, there is still a big gap compared with national and even world-famous brand exhibitions such as "Oktoberfest" in Qingdao and "Taiwan Fair" in Xiamen.
2.3 The relevant policies formulated by local governments despise the development of convention and exhibition industry.
The success of convention and exhibition industry depends not only on the cultivation of scientific and technological talents, rich geographical and natural conditions and convenient and developed transportation, but also on the introduction of relevant policies by the government. This paper takes the convention and exhibition industry in Haikou City, Hainan Province as an example. Haikou is the only mega-city in Hainan Province, with gentle terrain and warm and pleasant climate. It is a transportation hub for economic, cultural and scientific exchanges and a fulcrum city for the national "Belt and Road Initiative". It has good conditions for the development of convention and exhibition industry. At the same time, however, according to the survey report of Hainan convention and exhibition industry on 20 19, there are still many problems related to the government's contempt for policy review in Haikou's rapidly growing convention and exhibition industry: there is no clear goal for holding exhibitions, and the organization and management mode is chaotic and backward; The order of the exhibition market is chaotic, the threshold for holding exhibitions is too low, the exhibition presentation effect is poor, there are too many exhibitions in the market, and even the phenomenon of "bubble" is caused; The theme of the exhibition deviates from the actual meaning and is chaotic and complicated; The problems of imperfect infrastructure, single function, small area and low service management level of convention and exhibition venues are all related to the government's contempt for the relevant policies of convention and exhibition industry, which leads to the random development of exhibitors in the market and seriously restricts the high-quality, sustained and healthy development of convention and exhibition industry.
3. The path and countermeasures of local convention and exhibition industry to help economic development.
3. 1 Improve the cultivation of high-end exhibition talents
In order to cultivate high-quality high-tech innovative and entrepreneurial talents and build international high-end talent gathering areas and talent special zones, some areas can refer to the Implementation Plan on Accelerating Gathering, Supporting and Resolving Innovative and Entrepreneurial Talents issued by xiong'an new area, Hebei Province, which has introduced a number of measures to further implement the talent priority development strategy. First, vigorously introduce high-level new talents. In 20021,the New District launched the "Outstanding Talents Program" package, vigorously implemented the high-level talent introduction plan, and intensified the introduction of academicians from China Academy of Sciences and China Academy of Engineering, leading figures in related industries and innovative teams. Make use of high-level talents to cultivate a new batch of high-level talents, strengthen the construction of talent gathering platforms, lay out and build a number of national platforms such as national key laboratories and engineering research centers, continuously expand the high-quality and high-quality talents in the region, and build a global talent innovation gathering place; Second, the government has increased its support for personnel training. Increase the government's work subsidies, material rewards and funding for key scientific research projects for high-level talents and urgently needed professionals, so as to make the imported regional talents competitive and attractive; Third, improve the talent service system. All regions can build a platform for intelligent service of talents, improve the "one-click, one-stop, one-stop" full-service system for all kinds of laboratories and project talents, and provide "nanny-style" high-quality and efficient services for all kinds of high-level talents. Introduce advanced functional facilities, explore various forms to encourage enterprises to introduce foreign experts and retain high-level talents [7].
3.2 Strengthen the awareness of exhibition economy in the whole society and establish exhibition brands.
To strengthen the economic awareness of exhibition, we should not only strengthen the economic awareness of enterprises and businesses on exhibition operation, but also strengthen the awareness of ordinary citizens on exhibition participation. Enterprises should flexibly use exhibition information, skillfully grasp market opportunities, actively promote products and show a good image. It is necessary to have a profound and clear understanding of the exhibition industry, establish a clear theme goal for the exhibition, introduce multi-functional infrastructure into the exhibition hall, improve the service system of the exhibition hall, and realize the principle of maximizing the exhibition effect. This can not only promote the development of enterprises themselves, but also promote the development of exhibition economy. Of course, it is futile to only strengthen the exhibition economy awareness of enterprises and businesses. It is also necessary to strengthen the general public's knowledge and understanding of the development of convention and exhibition industry in order to strengthen the awareness of convention and exhibition economy in the whole society. Citizens should have a deep understanding of the exhibition economy, and they should not generalize, let alone blindly follow the trend of participation. They should effectively choose the exhibition that suits their needs according to their actual situation and needs. Strengthen the awareness of exhibition economy, increase participation, make effective choices and meet their own needs as much as possible. When planning the development of convention and exhibition industry, the government should objectively and comprehensively analyze and plan convention and exhibition planning books suitable for local development in combination with local comprehensive strength and regional development, and combine local advantages to create its own unique and novel convention and exhibition brand. Brand exhibition can not pursue short-term economic benefits, but should gradually accumulate and grow steadily in the number of exhibitors, service quality and exhibition effect.
3.3 The government strictly manages the development of the exhibition industry.
In order to promote the development of local characteristic industries and boost regional economic development. A successful exhibition industry needs the society to raise the awareness of personnel training and let low-end talents develop into high-end talents; Enterprises and businesses should set up brand exhibitions to maximize the holding effect of exhibitions, and ordinary citizens should improve their economic awareness and participation according to their own needs, which cannot be separated from the strong support and strict control of the government and the strict requirements for the implementation of various systems. In view of the problems of small exhibition area, chaotic theme, low quality, infrastructure and service system, the government should formulate relevant management systems and strictly implement them. On the basis of in-depth understanding of the necessary conditions for the development of the convention and exhibition industry, the regional government should formulate the development plan of the convention and exhibition industry in line with the actual situation in the region, avoid blind pursuit of quantity and blind development, adhere to the market-oriented, formulate and improve a series of related systems for the standardization of convention and exhibition quality, and achieve the effect of improving the quality of convention and exhibition. When the relevant functional departments raise the standards of exhibition quality, the exhibition quality will also rise, which will promote the growth of exhibition economy in quality and quantity, better meet the needs of the broad masses of the people, highlight the development of exhibition industry with local characteristics, and promote the sustainable development of regional economy.
Step 4 refer to
[1] Li Yichao. Research on Langfang exhibition economy [D]. Tianjin: Tianjin University, 2005.
[2] Zhao Ju, Hu Yatao. The effect of convention and exhibition industry based on the theory of industrial relevance —— Taking Chongqing as an example [J]. Financial Science, 20 12( 12):73-79.
[3] Ye Bin. Research on the development of convention and exhibition industry in northeast Chongqing [J]. Industrial Economic Forum, 2017,04 (04): 78-83.
[4] Hu Yatao. Research on Chongqing Convention and Exhibition Industry and Regional Economic Development [D]. Chongqing: chongqing technology and business university, 20 13.
[5] Zhang Kou, Jiang Xiaoyang, Hu,. Research on the Driving Force of Innovation and Development of Exhibition Industry in Chengdu-Chongqing Twin-city Economic Circle and its Promotion Path [J]. Exhibition Economy, 2020 (11):18.
[6] Hou Zhusong. Study on the development countermeasures of Hefei convention and exhibition industry [D]. Hefei: Hefei University of Technology, 2009.
[7], Fang, Gu Yue, Hua Yijia. Research on the realization path of innovation-driven high-quality development of convention and exhibition industry [J]. Exhibition Economy, 2020(08): 10- 12.
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