Psychologists have not given a consistent explanation for the cause of self-reference effect. Some psychologists believe that self-related things are easier to remember because in the process of memory, these things are carefully processed in the mind and have more connections with the existing knowledge in the mind, so there are more clues and better recall effects.

Other psychologists believe that things related to self are easier to remember because knowledge about self is a well-structured organizational system in the mind, which has a better solidification effect on things related to oneself;

At the same time, because self-knowledge is often activated, the information related to it is easier to be activated accordingly, so it is easier to recall. But in any case, this influence has always existed in our lives.

For example, when we hear that someone around us has lost his life because of a car accident, we will think to ourselves, will we have a car accident one day? When we hear that someone is poor overnight because of investing in stocks, we will also think, when will we stop doing this?

This is because these things are closely related to our own interests.

Memory is the same, because of the existence of self-reference effect, it is easier for us to remember those aspects related to ourselves, and it is not easy to forget them.

In life, we will always have such an experience. There are some things we will never forget. You can clearly understand what you were doing when these things happened. Even the emotion at that time, recalling it now will be triggered. It is like a photo that has been frozen forever and will remain in our minds for a long time.