First, understand customer needs.
Understanding customers' cosmetic needs and preferences is the first step. Through communication with customers, we can understand their daily makeup, skin color and occasions, and recommend suitable makeup products for them. This can not only meet the needs of customers, but also increase the added value of products. When displaying a lipstick, you can show its color change under different light, so that customers can try it for themselves and experience the comfort and color fullness of the product.
Second, product display skills
It is not enough to know the product characteristics, but how to show these characteristics is the key. When displaying products, we should not only introduce their characteristics, but also show them in combination with actual effects. When displaying a lipstick, you can show its color, texture, durability and so on, and invite customers to try it and experience the real effect of the product.
Third, professional advice.
As a makeup sales consultant, you should not only have rich product knowledge, but also have professional knowledge of makeup artists and skin color matching. According to the customer's skin color, skin texture and makeup needs, provide professional matching suggestions to help customers find the most suitable makeup products.
Fourth, create a sense of experience.
By providing customers with professional makeup services or makeup tutorials, customers' experience of products can be enhanced. This interactive experience also helps to improve customers' brand awareness.
Verb (short for verb) Balance between price and value.
In the sales process, emphasize the value of the product rather than the simple price. Let customers know that high-quality make-up products can not only bring beautiful effects, but also protect the skin. According to the needs and budgets of different customers, recommend products with high cost performance to achieve a balance between price and value.
Six, after-sales service
Perfect after-sales service is the key to retain customers. When customers encounter problems after purchase, provide solutions in time to enhance customers' trust. At the same time, regularly provide customers with makeup information and new product recommendations to improve customers' repurchase rate. For customers who don't buy for a long time, they should also say hello in time to understand the reasons and lay a good foundation for re-sales.