This paper studies the popular rural eco-tourism in today's tourism market, compares the eco-tourism market between China and western developed countries, and points out the limitations and lag of rural eco-tourism in China. This paper mainly adopts the research method of case demonstration, introduces the feasible methods of rural ecotourism development at home and abroad with rich examples, compares and analyzes the development of rural ecotourism at home and abroad, and finds out the methods suitable for broadening the development of rural ecotourism in China. In view of the problems existing in China's rural eco-tourism market, this paper makes relevant investigations and studies, and puts forward some relevant measures, such as the development of rural landscape resources, the coordinated development of urban eco-agriculture and rural eco-tourism, the development of rural eco-tourism night products, and the brand marketing of rural eco-tourism culture.

This paper studies the rural eco-tourism which is popular in today's tourism market, compares the eco-tourism markets in China and western developed countries, and points out the limitations and lag of rural eco-tourism in China. This paper mainly adopts the research method of demonstration, for example, a large number of examples to introduce the relatively advanced ways of rural eco-tourism development at home and abroad. This paper analyzes the development teams of rural eco-tourism at home and abroad, and finds out the ways to broaden the development of rural eco-tourism in China. And in view of the problems existing in China's rural eco-tourism market, this paper makes relevant investigations and studies, and puts forward some relevant measures according to the advanced scheme measures, the current situation and China's basic national conditions, such as the development of rural landscape resources, urban eco-agriculture and rural eco-tourism, the development of rural eco-tourism night products, and the marketing of rural eco-tourism cultural brands.