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How do novices engage in new media operations? 1 A new media operator who has been engaged for 4 years will tell you at 6 o'clock.
Hello, dear friend, my name is Zhu Xiao. In this article, I want to talk about my experience in operating new media for 4 years, hoping to help friends who want to enter the industry to do some reference.

How time flies! In a blink of an eye, Zhu Xiao changed from a little white who knew nothing to an operation supervisor. I want to share it with my new friends based on my work experience over the years.

I remember that Zhu Xiao only needed to ask about the design during the operation, and sometimes it might be ignored after a while. Whether designers understand that their real requirements have not been considered, which requirements have been added to the development of the current version, which requirements will be developed in later versions, and how long the development cycle is, are unknown. When the superior asks, it is said that it is in the process of scheduling, but in fact, collaborative work is not to hand over the baton to the next person, but to master comprehensive information. Confirm the requirements, clarify the responsibilities of the partners, and the construction period and delivery time of the upstream and downstream. Only if you master it comprehensively enough can you control it with your heart and hands, and it is not far from your achievements. This is behind collaborative work.

If the above is to let you master the comprehensive process and information, then here is to tell you that even if you work as a team, don't always count on others. The latest KPI of our quarter was not completed in Q6, and the difference was only 10 days. We planned the business style internally and assigned some KPIs to other brother departments.

For a simple example, our sales target is100000, and our regular activities and strategies can only guarantee the completion of 6 million. We handed over the performance index of 4 million to other departments and completed it by so-called "non-operational means", but in this process, our superiors still asked us to do it ourselves as much as possible, because it is not safe to expect others.

Even though we communicated with other departments many times to ensure the completion, the final situation was achieved by ourselves. The "non-operational means" of other departments have not obviously worked this time. If we were confident, didn't prepare alternatives, and only counted on others, the final performance would be difficult to achieve, so teamwork is necessary, but don't count on others too much, because others' help is an obligation, not a responsibility.

In the past two years, Zhu Xiao began to lead the team himself. Every time I have a weekly meeting, weekly report and resumption, my men always write what they have done, but they ignore the final result. Usually it can be seen that he is very busy and often works overtime, but he just can't do anything, so he must think clearly before doing something, why he wants to do it and what is the purpose of doing it. Can it be quantified? What is the ultimate goal of quantifying user satisfaction, index promotion, activity results and index promotion? Whether it can be profitable, etc. Are all things to consider. Don't do it for the sake of doing it, do it for the sake of getting results.

When he first joined his current company, Zhu Xiao only helped other colleagues to support internal activity planning or follow-up of materials. Through what I have, I found that acquiring customers is a very important business plan under the company's existing business, so apart from external application stores, information flow and internal resource cooperation, I found that the company did not have a low-cost invitation business model, so I became the person in charge of the "old with new" project.

At first, without the support of products and resources, I drew my own prototype with reference to the invitation process and incentive mechanism of more than 20 competing products, and finally formed an activity plan with my own products. Later, after more than 20 versions of the adjustment of invitation and incentive sharing and the iteration of micro-innovation experiments, I summed up a set of my own new and old methodologies, such as:

How to design an invitation page so that more people can initiate invitations;

How to set the incentive cost of both parties can not only ensure the number of invitations, but also not cause too much "wool"

How to set up copywriting and buttons on the invitation page to attract users to complete the registration process, and where and at what entrance can the invitation time be placed?

This is a detailed methodology, because this methodology has exercised my own thinking ability, whether it is old or new or user operation, I have summed it up in this way. Now I have started to have my own team, all this comes from building my own thinking framework and system methodology, which can make you feel at home.

Sometimes I often hear my subordinates sigh, which is actually a very fatal thing. When he sighs, my whole mood will also be affected. I'll ask him what happened. Sometimes he will communicate with me directly if there is anything that can't be pushed forward. Sometimes I ask him that he will be fine, and then doing things by himself is also a headache.

Actually, what's the problem Open it yourself first, and then communicate if you have any questions. When will you communicate with your superiors? Just say the question directly. Don't expect your superiors to help you analyze slowly. Just say what kind of support and promotion you need, and your work efficiency will be greatly improved. Emotion will greatly affect your thinking and decision-making, and it will also affect your work mood. At the same time, it can be fermented and spread in the office, and everyone can feel it! So please calm down when you encounter problems, and solve them if you have any. The method is always much more difficult than it is.

Workplace operation is a job that keeps pace with the times. Although there are many experience books on operating Daniel, they can't be directly applied to work in many cases. Problems and difficulties often occur. At this time, you need to relax. If you think that difficulties and problems are a normal state, then sometimes you may be less entangled and painful.

When Zhu Xiaogang was working, the pressure was very similar. At that time, he was still doing his graduation project. After working overtime for several weeks in a row, I really collapsed one night. I think the workplace is cruel and hard. I cried myself to sleep that night. I have to go to work the next day, and I will take time to work overtime at night to continue writing my thesis. With the accumulation of working hours, my work has become more and more handy, so the difficulties will always pass! Thank you for the difficulties that make you grow up. It was those hard days that made you live as a team!

Finally, Zhu Xiao remembered Ma Yun's words: "Are you really tired? Tired is right, comfort is reserved for the dead!

Ok, Zhu Xiao, that's all for today. If you have anything to say, you can leave a comment at the bottom of this article. Zhu Xiao will answer when he sees it.