Personally, I think the epidemic situation has accelerated the development of market flattening, from factories to consumers, bringing consumers lower prices and the disappearance of middlemen to the market! Therefore, the live broadcast of goods is deeply loved by the public. The worse the physical store, the more unemployed people, and the more deserted the shopping mall!

In particular, the overcapacity in our country, and now the income of the people of the whole country has decreased, I feel that I am celebrating the Double Eleven every day! There is no lowest product price, only lower! This is a product that has been eliminated by the market, and there is no technology to follow. Shops without attractive features are directly killed by manufacturers! This society is eliminating most people, and so is the media. Must have characteristics and strength, or it will be gone in two or three years! So many people are unemployed, many people start businesses, and many people change industries! An economic crisis, a social change, an industry reform!

Live broadcast with goods is deeply loved by the public, mainly including the following points:

1. It is cheap and cost-effective.

The live broadcast price with goods is generally lower than the channel price. Network celebrity anchors can obtain more advantageous channel prices from merchants through their influence, and it is easy to attract users to place orders and clinch deals through price comparison.

2. Live broadcast is interactive.

In the process of watching the live broadcast, young people can understand the functional characteristics of goods more intuitively and clearly through interaction with the anchor. Compared with the opacity of TV shopping, live broadcast with goods can fully satisfy young people's comprehensive understanding of goods, and at the same time, through interaction, anchors can identify users more clearly. Pulse? , so as to introduce and promote sales.

3. The live broadcast has platform and anchor endorsement.

Both TV shopping and live broadcast with goods have the characteristics of impulsive consumption. The difference is that the credit of the live broadcast platform is fundamental, there is platform supervision, and the quality of goods is guaranteed. In the era of transparent information, anchors care more about word-of-mouth and image than guests in the TV shopping era. Unlike in the TV shopping era, they often buy goods with low cost performance on impulse.