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Thank you very much for your analysis of the case of enterprise strategic management (where is Changhong going)
Changhong is a China home appliance manufacturer with a long history and brand. In the past decades, Changhong has achieved product line expansion and business growth by investing heavily in R&D and independent innovation. However, with the economic transformation and intensified competition in China, Changhong is also facing many challenges.

In order to meet these challenges, Changhong has taken a series of measures, including adjusting product structure, optimizing marketing strategy, strengthening scientific and technological innovation, and opening up overseas markets, so as to improve the core competitiveness and market position of enterprises.

In the future development, Changhong will continue to focus on the strategy of "connecting smart home appliances with people", and build a world-renowned smart home appliance brand by relying on its own technological innovation and brand influence.