Author Lin Hai wrote the "28 Law" of planting.

Some netizens suggested writing about aquaculture again.

Investment in any industry, some people earn and some people lose.

Market economy is the law of the jungle.

This is normal, there is nothing to make a fuss about.

This paper interviewed 20 people engaged in aquaculture.

Work after communication.

Lin Hai has no rhythm in writing articles.

Learn the specific practice of dry goods.

Let's sum up our study and make progress together.

A boss went back to his hometown to raise cattle.

In addition to raising cattle and other large carnivores, others raise pigs, chickens, ducks, fish and shrimp. The return period is short, and the break-even can be achieved within half a year.

However, the investment in infrastructure construction in the early stage of such projects is relatively large, and it can be fully recovered in two to three years under normal circumstances; Of course, some people encounter market opportunities and fully recover their investment costs and achieve profitability within one year. Most of this occasional money-making is luck. Like buying lottery tickets, most investors will not have this possibility.

There are also people who are sensitive to market industry observation. They are quick-thinking and can catch up with more opportunities to make money than others.

Anyway, today I will talk about the 20 venture capitalists I contacted in aquaculture, six of whom made money, and 14 into the pit suffered. Therefore, I call it "37 laws". Of course, this rule is not absolute, but a small-scale summary.

Raising sheep and weeding in fruit forest

Three types of people make a lot of money. These three kinds of people, Lin Hai called them "extraordinary people".

(1) Capital investors of large groups

This kind of investment enterprise has strong financial strength. They invest in large-scale and industrialized farms, and the breeders have to undergo professional training and assessment before they can take up their posts. Modern technical means are adopted in automatic feeding, automatic cleaning and disinfection, temperature and humidity control, ventilation control, plague monitoring and environmental protection treatment.

On the surface, they have saved a lot of labor costs, but their comprehensive investment cost in technology and management is very high, and it is impossible to make a profit only by the mode of "raising and selling". But they can get a lot of policy subsidies, and loan financing is easier than other farmers, and the funds are not easy to break.

This kind of enterprise investors, they don't care much about the profitability of the aquaculture industry itself. They play with capital. It is the core to make a big valuation and then go public to make money. Most people can't learn.

(2) Experienced many failures in the industry "workhorse":

This kind of people are generally engaged in this industry all their lives, belonging to the "old ox", a real expert in the field. They have survived several failures, and the accumulated experience and resources over the years are the biggest capital for turning over and making money.

There is a Mr. Lu in Jiangsu who keeps lobsters and has been in the business for 30 years. He has failed four times and needs a loan every day. My wife can't live this life of starting a business at the forefront and chooses to divorce him; Today, he has become one of the most professional people in the industry. His aquaculture base cooperates with many supermarkets to provide fresh food, which has always earned 20 million yuan, and has also driven many people in the village to participate in aquaculture and become rich. The whole industrial chain of aquaculture production, processing and sales has also been formed in the local area.

(3) light assets "investment out of control"

Such people often have a distinctive business sense and mind, and are also good at integrating various resources. They attach great importance to business models. In Shandong, there was a general manager, Sun, who smelled the market opportunity in the early stage of the 20 19 pork price increase and made a lot of money by raising pigs.

His method and strategy is not to invest in the construction of pig farms, because many pig farms in rural areas are not full, and some bosses are short of money to repair their venues. Most of these pig farms have farming experience.

Mr. Sun chose the trick of "borrowing chickens to lay eggs" and adopted the trusteeship mode from June 20 19 to June 2020. He put 2000 piglets in batches and let the first batch of "old scalpers" feed in the detention center. After fattening, add the slaughtering fresh cold chain system. His pork basically entered the cooked food supply system of some supermarkets together with other breeding companies.

He started with 6.5438+0.5 million yuan and earned nearly 3.5 million yuan a year. Starting from 202 1, because of the increase of various expenses, he quickly quit and devoted himself to other projects. Anyway, he didn't invest in pig farms and other fixed investments, and he quit his career after selling the last batch of pork.

This kind of people make cash business and know how to advance and retreat, so I also call them investment "runners".

Mr. Lu enters the restaurant to sell lobster.

Seven types of people into the pit These seven types of people are mostly ordinary venture capitalists in aquaculture industry.

(1) I fell into the pit because of my appetite.

Such people do not belong to big capital. Most of them have made a lot of money by seizing some opportunities, and their ambitions and appetites are even greater. They think the breeding industry is too simple. It is not difficult to invest in building a site and ask a few farmers to feed it hundreds or thousands of pigs and cows.

Without careful risk investigation and evaluation, we started to invest millions and started to do it. Then all kinds of problems came out. I tossed my cash around a few times and found myself in into the pit, either looking for loans everywhere to continue filling in the "chicken ribs" project or leaving the venue to run away.

(2) into the pit for technical management reasons.

People who engage in cross-line farming must learn from teachers for at least one year when they first enter any industry.

Aquaculture is faced with live animals, and technical management needs to pay attention to details, especially if you don't have enough experience in feeding ingredients. People can feed 200 kg of slaughtered pigs in four months, and you may only feed 100 kg, which is skinny, and buyers will dislike it, let alone sell it.

In terms of cleaning and disinfection, plague prevention and control, we are more cautious in technology. If we are not careful, there will be a plague, and all the investments will "yo-ho" overnight.

(3) Poor marketing, into the pit.

I have not accumulated enough sales channels in the industry, and the sales pricing power and discourse power are in the hands of traffickers.

This will happen. When you need to sell it urgently, someone will strangle you, and it is impossible for the alliance under the city to sell it at a good price.

Moreover, the market demand for all kinds of meat is timely and phased. If you don't sell it in the peak demand season, the price will fall in the next season, and it will be strange if you can't sell it for more than a few months.

Therefore, at any time, you should take the initiative to find all kinds of sales.

Returning home to start a business, some people want to raise fish.

(4) into the pit due to business routines.

In some aquaculture industries, people who provide seedlings or feed upstream are dishonest and play business routines. If you are not careful, you will fall into the pit.

Such cases are common in special aquaculture industries, such as Australian shrimp, ostriches, crocodiles, turtles, earthworms, snakes and peacocks.

In order to fool customers, the other party will give you a variety of rich customer cases. They sell you seedlings or feed, and they will sign a contract to recycle them. What you see at the door is not necessarily a completely true example. You paid the money, and the other party refused to take it back according to the contract in black and white, and you couldn't win the lawsuit.

Here, the author Lin Hai suggests that you can work secretly with their case customers for a period of time before signing an agreement with such partners. Remember to avoid the upstream suppliers and quietly figure out all the details yourself.

(5) I went into the pit because I was homesick.

There are many such cases, most of which belong to entrepreneurs who have returned home with hometown complex. Originally a foreigner in aquaculture, he wanted to go back to his hometown to do public welfare undertakings, and blindly invested after drinking with several acquaintances in his hometown.

Since it is a project investment, there are risks and benefits. Only projects that can really produce benefits can bring lasting benefits to the villagers in their hometown.

The author Lin Hai once met a boss who went back to his hometown to raise geese in a village in western Sichuan. At first, he was very popular in the local area. He went back and invested more than 20 million yuan to contract thousands of acres of forest.

Half of the capital construction was invested, and it was found that there were problems with the original plan and insufficient funds. In the end, I had to run away, leaving unfinished projects as a problem.

Now I am scolded by my fellow villagers and even dare not go back to my hometown.

(6) into the pit is weak due to potential.

If the aquaculture industry wants to make money, it must be scaled up, but the cost and risk will be great when it is scaled up, and there will be many things involving all aspects. A person is not the Monkey King, and more like-minded people need to work together.

Some people are in charge of technology, some are in charge of coordinating the relationship between local cadres and the masses, some are in charge of financing, and some are in charge of marketing ... A strong team is needed to do this.

Some 1 individuals invest in aquaculture alone, and at most, they pull a few relatives and friends to do it together, but the responsibility is inseparable, and they all bear it themselves. If there is difficulty in one link, all will be lost.

Finally, he was scolded behind his back, and even four relatives were offended because they didn't earn money. The dumb can't tell how bitter it is to eat Huanglian.

(7) Go into the pit because you don't understand the policy.

Land management and environmental protection management in rural areas are very strict now.

Basic farmland cannot be shed, houses cannot be repaired, and fish ponds cannot be dug; Protected hillside forests cannot be destroyed at will; Waste water cannot be discharged casually. ...

Before investing in aquaculture projects, you must know these regulations in detail. In the face of laws and regulations, remember not to listen to the private promises of individual cadres and the so-called local background relationship. Once something goes wrong, some people turn against you for hats faster than turning pages.

In the face of policies and regulations, rural venture capitalists should not take chances, thinking that they are not afraid as long as they are not investigated.

Can you guarantee that no one around you will report it? I am responsible for myself. If the project is demolished because it touches these policies and regulations, there is no chance to turn over a new leaf. If it is not good, I will spend more money.

Returning entrepreneurs raise chickens

This article ends. Nowadays, rural revitalization, rural infrastructure are changing with each passing day, and agricultural primary, secondary and tertiary industries are developing vigorously, which is welcoming unprecedented venture capital opportunities! The state has given more policies to encourage people to return to their hometowns for venture capital. In 20021year, the number of entrepreneurs returning home has exceeded 1 1.2 million, and many people have realized the prospect and future of returning home to start businesses.

Any venture has risks, and the risks are directly proportional to the benefits, so is aquaculture. We can sum up and learn from the experience and lessons of our predecessors, try our best to avoid the shortage of into the pit, and strive to become the most successful and outstanding group of people who have returned to China to invest and start businesses. While making yourself rich and earning income, I will contribute what I can to the revitalization of my hometown and countryside, and work together with my fellow villagers to get rich together, benefit my health and raise my hometown!