On the one hand, China New Media Network is the first comprehensive new media industry portal in China, which integrates new media industry information, new media special reports, new media video on demand, new media research, new media interviews, special correspondents, new media free resources, virtual communities and new media training.

On the other hand, China New Media Network takes "paying attention to new media and promoting new media" as its dominant concept, focusing on the research and development trends of new media industry, providing a network platform for all new media practitioners to obtain the latest industry information, learn and communicate, and providing new media marketing solutions for enterprises and institutions.