Tour guides are front-line receptionists, and their overall quality and service quality have a serious impact on the social reputation of tourism enterprises, and are also directly related to the image of a country or region. To do a good job of tour guide, it needs the comprehensive supervision, education, training and coordination of tourism administrative departments, tourism colleges, tourists and travel agency enterprises, especially the tour guide himself, always focusing on the needs of tourists and striving to improve his comprehensive quality. Personality charm is a magic weapon to infect tourists. A tour guide must have a certain prestige as the basis to lead a good team. Prestige is built by the personal moral quality and personality charm of tour guides, and personality charm is a magic weapon to infect tourists. Tour guides must do well in four aspects if they want to have the personality charm that infects tourists:

First, grasp the value orientation and have centripetal force. The tour guide is fully responsible for the activities such as food, accommodation, transportation, shopping and entertainment of the tour team. They must be the backbone of tourists, always stand in the position of tourists, distinguish right from wrong, find the right value orientation, and don't go with the flow.

The second is to keep in mind the job responsibilities and have immunity. Whether you can pass the money barrier is the touchstone to test the strength of principle and the weight star to measure personality charm. The key is to be cautious and always tell yourself that everything comes from the hearts of tourists.

The third is to strengthen professional quality and have self-control. The root of individual tour guides' mistakes lies in their inability to withstand all kinds of temptations and lack of internal determination. It is necessary to strengthen moral cultivation and world outlook transformation, firmly hold the tourists' defense lines of principle, ideology and morality, laws and regulations, never reach out and never deviate from the rules, embody high-level professional ethics everywhere, always show the real service skill level, and truly win the trust of tourists.

Fourth, the hospitality is fair and equal, with affinity. It is very important for tour guides to provide face-to-face services for tourists for a long time, to keep a correct attitude, to handle all kinds of relationships harmoniously, to learn to respect, be considerate and care for every tourist, and to organically combine comprehensive and targeted services. Don't criticize the ideological fluctuation of some tourists, don't satirize the shortcomings of a few tourists, and don't stand by and watch the difficulties encountered by individual guests.