Dafeng industry:
Take the road from Excellence to Excellence
Under the severe economic situation last year, Zhejiang Dafeng Industrial Co., Ltd. not only passed the winter smoothly, but also achieved a "blowout" development: the annual contract turnover, sales revenue, repayment and total profit all increased by more than 50% over the previous year. In the wave of layoffs and salary reduction in the industry, enterprises continue to recruit talents and improve employees' wages and benefits, which quickly entered the spring of development in 2009.
"The reason for this achievement is that Dafeng has always been committed to pursuing Excellence." Feng Hua, chairman of the company, told reporters that in pursuit of Excellence, enterprises must first have their own strategies. With strategy, they will have development goals, they will not lose their way and develop blindly, and they will better seize opportunities and realize sustainable development. After 10 years of exploration and development, "Dafeng" finally established the development strategy of "consolidating and developing existing industries, integrating internal and external resources and striving to become a system integration supplier".
For an enterprise, whether the marketing is done well or not is directly related to whether the products of the enterprise can win the market competition. Facing the market changes, "Dafeng" has set up offices in major cities all over the country, and its sales network covers all provinces and cities including Taiwan Province Province, and has established a large-scale professional sales team. Overseas, Dafeng also established American Dafeng Company and European Dafeng Company.
With two sets of internal and external combination boxing, Dafeng products are distributed in theaters, auditoriums, TV stations and stadiums in China, and exported to Japanese, American, Canadian, European, Australian, African and other international markets. Even in 2008, which was affected by the financial crisis, "Dafeng" successfully signed a stage machinery project contract of more than 7 million euros for the Russian National Art Theatre in June+10, 5438, and completed the largest export contract in the same industry. Recently, the negotiation between Dafeng and Taichung Grand Theatre, the largest opera house in Taiwan Province Province, has come to an end, and it is about to win nearly 100 million yuan for Dafeng.
"An enterprise must stand at the forefront of technology and form a core technology with its own characteristics and independent intellectual property rights in order to be truly competitive." Fenghua said that Dafeng has always attached importance to scientific and technological innovation, and R&D innovation has always been at the forefront of the same industry in China. At present, Dafeng has established professional design institutes in Yuyao, Hangzhou and Beijing. While independently developing R&D and innovation, Dafeng also attaches great importance to cooperation with scientific research institutes and international counterparts to enhance its R&D and innovation capabilities.
Through technological innovation, the scientific and technological content of products has been continuously improved, making Dafeng in a leading position at home and abroad in many technological application innovations. For example, seven products, such as flexible shelf lifting device, multifunctional mechanical stage of TV station and anti-aging and flame-retardant hollow chair, have been included in Ningbo new product plan. Among them, the flexible rack lifting device is a new breakthrough in stage machinery technology, which is the first in the world and has won the national utility model patent; Internet remote monitoring technology is an epoch-making innovation in the field of stage machinery control; Automatic skylight opening won the second prize of the Science and Technology Award of the Fire Department of the Ministry of Public Security in 2008 (the first prize was vacant).
Today, Dafeng Industrial's public seat products account for more than 75% of the domestic market share; The market share of stage machinery and equipment has also reached 60%; From CCTV to provincial, city and county TV stations, the products of mobile stands have accounted for more than 95% of the usage of mobile stands. (Wang Weijin)
Geely Automobile:
For the pursuit of beauty
After nine years' growth, Zhejiang Geely Automobile Co., Ltd. has developed into a typical representative of China's self-owned brand automobile manufacturing base, and is also the core strategic development base of Geely Holding Group integrating R&D with vehicle, engine and transmission manufacturing.
"Geely's success lies in innovation." An Conghui, general manager, said that "Geely" always has a beautiful pursuit, that is, to build the best automobile factory in the world, to build the safest, most environmentally friendly and most energy-saving good car, and to let Geely Automobile travel all over the world. However, the company has a low starting point and faces the technical blockade and market monopoly of multinational companies, which determines that Geely must break a new world for itself through innovation.
Where does innovation start? Facing the actual situation of automobile manufacturing industry at home and abroad, "Geely" first introduced the excellent performance management model, and set the development goals: starting from the simplest technology, starting from talent training, starting from the construction of parts system, starting from standards and norms, starting from the low-end market, and then entering the mid-level car market, constantly forming core competitiveness, and finally realizing two-thirds of product exports.
With the realistic positioning and development concept, "Geely" began to move in this direction step by step. Through unremitting efforts and hard work, "Geely" has made many achievements in scientific and technological innovation: the power of the 4G 18CVVT engine independently developed has increased by 57.2kw, which is at the level of "advanced in the world and leading in China"; The self-developed Z series automatic transmission fills the gap in the domestic automobile field; The self-developed EPS is the first of domestic automotive electronic intelligent power steering system ... Up to now, "Geely" has obtained 200 patents and nearly 100 patents are being applied.
Automobile is a talent-intensive and technology-intensive product. Without first-class talents and technology, it is impossible to build a car. To this end, "Geely" recruits talents, pays attention to cultivating the quality of front-line employees, and provides them with a platform for entrepreneurial innovation.
An Conghui told reporters that Toyota in Japan has a famous "creative thinking system", which believes that good products come from good ideas. This enterprise has been using the incentive suggestion system to stimulate all employees' creative thinking. "Since I entered the field of automobile manufacturing, I have been studying the success of Toyota and found that the core of its success lies in the fact that corporate culture has fully mobilized people's enthusiasm and formed a good atmosphere in which everyone is the owner of Toyota and everyone represents the image of Toyota."
Realizing this, An Conghui began to study the corporate culture suitable for tapping the potential creativity of Geely people. In 2007, an original management method with "Geely" characteristics-"Source Power" project was implemented. The so-called "source power" project is to give employees full right to speak, evaluate and supervise, solve practical problems and implement good suggestions through leading cadres serving employees and functional departments serving the front line, so as to enhance employees' sense of ownership, fully stimulate their wisdom and strength, and promote the sustainable development of enterprises.
The "source power" project of "Geely" has delivered a steady stream of power for the development of enterprises: there are more and more "idea kings" within enterprises. From June 2007 to June 2008, the company received a total of 64,735 suggestions, and accumulated economic benefits of more than 250 million yuan. "Now the number of effective suggestions per employee has reached 7.9 per year." An Conghui said that the "Source Power" project successfully mobilized the enthusiasm and participation of all employees in innovation.