Graduation thesis of exhibition management major, exhibition generally refers to large-scale meetings or large-scale activities. Many universities have this major, but I don't know how to write the graduation thesis of this major. Let me take a look at the graduation thesis of exhibition management with you.
Graduation Thesis of Exhibition Management 1 Research on Exhibition Management Information System
[Abstract] In this paper, the basic mode of exhibition management information system has been carefully studied, and it is considered that for an open exhibition system, if the traditional business processing mode is adopted, the exhibition activities can not be effectively controlled, so a management-oriented application mode is proposed, whose main idea is to construct phased control of the exhibition system, realize the management mechanism of the whole system through local control, and transform exhibition management into the management and control of exhibition projects.
Keywords: exhibition management exhibition information management exhibition management information system
I. Introduction
Exhibition is an information-intensive activity with the characteristics of long preparation time and short implementation time. During the whole exhibition period, especially in the short time near the beginning, a large amount of high-density information will emerge, which must be processed promptly and accurately. We can divide them into financial information, reception information, meeting process information, personnel information, venue information, logistics information, accommodation information and so on. , throughout the exhibition period.
Exhibition itself is a collection of big concepts, including meetings, exhibitions, festivals and other formal activities; According to the geographical scope involved and radiated, it can be divided into local, national and international; According to the size of the organization and the number of visitors, there are small, medium, large and extra large. According to the specifications of the exhibition, it can be divided into general, industrial, government and international categories. A small exhibition can be an activity of a local industry, organization or enterprise, or even a wedding banquet organized by an individual. The number of visitors to large exhibitions can reach tens of thousands or more, and there are only a few dozen people in small conferences. Due to the obvious differences in scale, importance, level of organizers and number of participants, all these comprehensive factors make there are many modes of exhibition organization and management, so that one exhibition management information system cannot cover all types of exhibition activities, so there will be many different forms of exhibition management information systems, and the contents and processes of information processing in each system are not the same.
Exhibition activities have very clear stages, and the conference system department can be divided into planning stage, reception stage, conference stage, end stage and recess stage. For the exhibition system, it can be divided into three stages: before, during and after the exhibition. There are many similarities between the two in the preliminary work. It is not only the basis of designing exhibition management information system, but also the basis of doing a good job in management and organization to analyze the information flow in each stage and study their characteristics in different links.
Second, the research of information management mode
Due to the diversity of exhibition forms, the research content and system design of exhibition management information system are very difficult. At the same time, due to the characteristics of exhibition itself, it is difficult to design a general exhibition management information system with consistent framework if a general business processing model is adopted.
From the point of view of business processing, the information that can be processed is quite limited, which is limited to business information such as customer relationship management, membership management, participation registration, booth reservation and leasing. From the information processing flow, as the exhibition activity is a one-off development process, and it basically belongs to a linear process from planning to completion, the exhibition information system can be regarded as an open system without obvious feedback and system state control. This business-oriented exhibition management information system is not strong.
In order to solve the above contradiction, we believe that the exhibition information system should break through the basic design mode of the previous management information system, that is, design for the purpose of exhibition project management from the beginning, with exhibition project management and conference management services as the main research content, and provide the information needed for exhibition project planning and process management.
In this sense, although the exhibition system is still an open system as a whole, we can strengthen the phased and local control and management in each stage of management mode, so that the exhibition system and exhibition process can be well controlled and the predetermined goals of the system can be achieved. Therefore, this exhibition system is no longer a simple open system, but a combination of several well-controlled closed-loop subsystems in the process of time.
The exhibition system oriented to management application can solve general and special problems well. Although the forms of exhibition activities are varied, from the perspective of exhibition management and process, they can all be divided into planning stage, reception stage, exhibition stage, end stage and recess stage. We can completely ignore the differences in the forms of activities and abstract the work in each stage into the research content of planning, organization, implementation and inspection, thus transforming information processing into project management in each stage of exhibition.
The main task of system users is to make a list of tasks (projects) to be completed, and supervise and control the implementation of the projects. In the exhibition activities, all business processing work should be brought into system management, that is, business data processing should be realized under the premise of project management, and the connotation, significance and pertinence of business data processing should be improved.
This application mode of project-based management information system is not common in other management information systems, which can be considered as the uniqueness of exhibition management information system.
Third, take the stage control as the main research goal.
The main function of management information system is to control the state of enterprises through information, but the open display system lacks feedback links and cannot implement effective control. The exhibition system we study is to implement control means at each stage of the exhibition, to control the stage in each part, that is, to control the whole stage.
The so-called control can be used in various ways in the information system. When applied to project management, it should include the following links: planning, implementation, supervision, inspection and confirmation. There is a strong time-space dependence between exhibition projects.
Time correlation refers to the orderly dependence of project preparation and execution on the time axis. If one project is delayed and other projects cannot surpass it, it may lead to the retrogression of the whole activity. During the whole exhibition period, a lot of work is carried out in parallel, and the quality of each part of work directly affects the quality of other work. When the physical properties of a project have not been established or are incomplete and imperfect, it will inevitably affect the existence of other projects, which is spatial dependence.
XX conference reception project plan list
The cycle of exhibition activities may be very long, but the actual activities are only a few days, and other time is spent on planning and preparation. Their work directly affects the smooth holding of exhibition activities and the satisfaction of the audience. If there are mistakes, it is difficult to make up and recover the influence. Therefore, it is necessary to effectively evaluate and seriously consider all possible problems and situations in the early stage of the holding, so as to prevent problems before they happen and be foolproof.
Therefore, in the exhibition information management, the effective phased management and control of the projects to be implemented at this stage is reflected in the existence of management cycles at all stages of exhibition activities, which are used to plan the work of exhibition projects, organize personnel to implement each project separately, supervise and inspect the completion of exhibition projects, confirm the effectiveness of project implementation, and realize management and control in this way. For example, the reception work of the meeting can be shown in the following table.
Fourthly, the planning function of exhibition management information system is studied.
The exhibition includes two forms: conference and exhibition. Their information management work is very different, which is reflected in the differences in the form of controlled entities. After abstracting their workflows into information flows, they are similar in many aspects, and we classify them as basic functions. Here we only discuss their * * * identical and similar processing functions.
The basic functions of exhibition information processing include: planning function, management function, marketing function, information release, online registration, financial management, human resource management, logistics support, invitation management and so on. Among them, the core work is planning function. Due to the space, only the functional requirements of planning are discussed, and other functions are not discussed.
The planning function of exhibition information management is to serve the initial planning of conferences and exhibitions. Planning needs a lot of information and experience in exhibition management. According to the requirements of the exhibition project, such as the time and place of the exhibition, the specifications and nature of the exhibition, the level and number of participants, the geographical coverage of the exhibition, and the ultimate effect, these explicit and implicit issues are the key factors to be considered in the exhibition planning.
Because there are obvious stage differences in exhibition activities, the tasks and work priorities in different stages are also different. Planning should also cooperate with this situation and make corresponding plans for different stages of exhibition. Because the exhibition contains a lot of information, we must take some details and possible situations seriously when planning, and make emergency plans to deal with emergencies.
The projects made in the planning include two aspects: one is to determine the contents of the project, and to formulate the basic contents of the project, such as the name of the project, the goals to be achieved, the indicators for completion or assessment, etc. In the process of project preparation, the specific person in charge must be arranged to implement the project within the specified time and check according to the assessment indicators; The second is the process relationship between projects, that is, there is a certain coupling relationship between projects in time and space, which determines the task chain and completion time chain of projects.
We divide the planning function of exhibition information management according to the different stages of the exhibition, take the stages as different research objects, and carry out it in the order of preparation stage, preparation stage, pre-meeting stage, mid-term stage, end stage and recess stage, and then make detailed planning for each specific stage and gradually decompose it into specific functions. Designing different functional requirements at different stages is also the focus of our research. All the functional requirements of the system are around the planned functional requirements.
Verb (abbreviation of verb) conclusion
Through the analysis and research of exhibition information management, the main feature of this kind of information system is openness, and it is impossible to effectively manage and control exhibition information by using business-oriented data processing model. The author adopts the research method of project management and uses the project-oriented model to control each stage locally. Local feedback control is realized in the form of project planning, implementation, supervision, inspection and confirmation, so as to control the whole project. The management information system organized in this way can better meet the needs of different forms of exhibition information management.
Graduation thesis 2 of exhibition management major on human resource management of exhibition enterprises
Abstract: Among the five management elements of human, financial, material, time and information, human resources are increasingly becoming the center to improve the core competitiveness and sustainable development of modern enterprises. Whether exhibition enterprises can put people in an important position and regard people as their most precious wealth is very important.
Keywords: human resource management of exhibition enterprises
In the development of modern exhibition enterprises, due to the initiative and renewability of human resources, it has increasingly become an inestimable capital that can bring great benefits to enterprises. Only by acquiring useful talents, rationally using talents, scientifically managing talents and effectively developing talents can exhibition enterprises achieve their organizational goals and win in the fierce competition.
First, the exhibition enterprise human resource management content
The human resource management of exhibition enterprises refers to the management activities that exhibition enterprises effectively allocate human resources in a planned way according to the requirements of enterprise development strategy in order to create enterprise value and ensure the realization of their strategic objectives, and stimulate employees' enthusiasm and tap their potential through a series of processes such as recruitment, use, training, performance appraisal, motivation and adjustment.
These activities mainly include:
1, human resource planning
That is to say, according to the needs of the management objectives of exhibition enterprises, scientifically analyze the nature, post responsibilities and quality requirements of each work of enterprises, so as to determine the needs and standards of employees in exhibition enterprises, and make corresponding predictions on the quantity and quality of human resources.
2. Recruiting and selecting employees
That is, according to the human resources plan of exhibition enterprises, the corresponding employment standards, policies and selection methods are formulated to recruit qualified talents needed by enterprises.
3. Training and development
Mainly to improve the quality of human resources of exhibition enterprises, and to carry out training and improvement in different ways and contents.
4. Performance management
It is a process for exhibition enterprises to mobilize employees' enthusiasm and improve work efficiency through scientific assessment and reward and punishment system.
5. Salary management
Salary management is an important part of human resource management in exhibition enterprises. Exhibition enterprises should choose the appropriate salary form according to their own characteristics and give their employees corresponding remuneration. In addition to reasonable wages, exhibition enterprises should also establish a scientific reward and allowance system to provide employees with certain welfare benefits and maximize their subjective initiative.
Second, the importance of human resource management of exhibition enterprises
1. Strengthening the human resource management of exhibition enterprises is a necessary condition to ensure the smooth operation of exhibition enterprises.
The management activities of exhibition enterprises can not be separated from the basic management elements of people, money and things, and people are the center and decisive factor of these elements. How to achieve lean and efficient human resources in exhibition enterprises and obtain the maximum use value is very critical. The labor of employees cannot exist in isolation, but must be based on social labor with division of labor and cooperation. Therefore, in order to ensure the normal operation of exhibition enterprises, it is necessary to recruit a certain number and quality of employees, scientifically manage the relationship between people and things in exhibition-related work, and make people and things in work adapt to each other and organically combine with organizations. This is the basic function of human resource management in exhibition enterprises.
2. Strengthening human resource management is the premise of improving the utilization rate of human resources in exhibition enterprises and enhancing the vitality of enterprises.
In the modern economic environment, exhibition enterprises must improve their own quality and enhance their vitality if they want to stand out from the competition. The quality of exhibition enterprises, in the final analysis, is the quality of employees; The source of vitality of exhibition enterprises is also the autonomy and positive creativity of employees. Different from natural resources, human resources exist in people and are living resources. Therefore, exhibition enterprises cannot passively adapt people to the needs of work when managing human resources. Instead, according to the characteristics of personal ability, we should arrange people in the jobs that can give full play to their talents, so as to make the best use of them. In addition, according to the improvement of human resources' intelligence and ability, adjust their posts in time and give full play to their talents. Therefore, the human resource management of exhibition enterprises should not be passive static management, but active dynamic management. This dynamic management can improve the quality of employees and stimulate their subjective initiative, which is the key to improve the utilization rate of human resources in exhibition enterprises and thus enhance the vitality of exhibition enterprises.
3. Strengthening human resource management is also the guarantee for exhibition enterprises to create good economic and social benefits.
In the final analysis, the competition of exhibition enterprises is the competition of talents. Whoever has innovative human resources with knowledge of modern science and technology and market economy is likely to occupy a place in the fierce domestic and international market competition. Therefore, the survival and development of exhibition enterprises depends on whether the people in the exhibition enterprises, especially the middle and senior managers, can successfully complete the tasks and goals of the enterprises. The completion of various tasks and objectives depends on the basic quality and ability of the personnel who complete the tasks and objectives. In this sense, human resource management is related to the survival and development of exhibition enterprises. All kinds of resources owned by exhibition enterprises are restricted by specific conditions. How to make full use of the characteristics of low input and high output of human resources to make enterprises obtain the greatest economic and social benefits is a very important issue that modern exhibition enterprises should consider.
Third, the current problems in human resource management of exhibition enterprises
1, exhibition enterprise managers lack management skills.
At present, many exhibition enterprises have not formulated a standardized training plan for managers, so most managers only manage by intuition and experience. Due to the different abilities of managers, the management level is uneven.
2. Lack of long-term effective incentive mechanism
At present, many exhibition enterprises do not fully consider the similarities and differences of different positions such as exhibition planning, design, on-site service and management when designing incentive mechanisms, and fail to fully mobilize the enthusiasm and creativity of employees.
3. Exhibition enterprises lack the necessary human resources planning.
Because exhibition enterprises have obvious off-season, they need a lot of manpower when exhibitions are concentrated, and the demand for manpower is low when exhibitions are few. Therefore, scientific and reasonable human resource planning is very important. Reasonably predicting the demand for human resources and taking relevant planning measures to ensure that the right talents can be obtained at the right time can not only reduce the human resources cost of exhibition enterprises, but also ensure the smooth development of all work. However, at present, many exhibition enterprises often keep a small number of employees, and then temporarily hire relevant personnel when necessary, which will inevitably affect the service quality and even the economic benefits of marketing exhibition enterprises.
References:
Yang Haiying. Discussion on human resource management of exhibition [J]. Manager.2010 (02)
[2] Zhou Jianhua. Convention and exhibition industry and economic development [J]. Frontiers of Social Sciences. 2002 (03)
About the author: Chen Rongrong (1977―), female, born in Tangshan, Hebei Province, bachelor degree, majoring in business administration, lecturer of Shijiazhuang Vocational and Technical College, research direction: business administration.