Marketing is an important issue in modern enterprise system. Proper marketing will bring great impetus to the development of enterprises. This year, the appreciation of RMB, rising labor costs and raw material prices have had a great and far-reaching impact on the toy market in China. In the face of opportunities, we should actively grasp, and in the face of challenges, we should seriously deal with them.

In view of the limited situation of Guangdong Audi toy industry, this paper starts with the analysis of the motive force of toy industry development, carefully analyzes the classification of toy industry, and then analyzes the basic situation of toy market in the world and China according to the product characteristics and industry characteristics of toys in China. The factors affecting the toy market in China are discussed. On this basis, the toy market in China is subdivided, the consumption behavior of toys in China is preliminarily analyzed, and the choice of target market of toy enterprises in China is studied. According to the actual situation of Audi toys, the target market selection and market positioning of Audi toys are carefully studied. The characteristics of Audi toys in product, price, promotion and channel are analyzed step by step, and the marketing mix strategy with Audi characteristics is put forward according to the actual situation of Audi.

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The innovations of this paper are as follows: 1. Studied the toy market at home and abroad. 2. This paper puts forward a feasible marketing combination strategy for Audi, and puts forward effective measures to strengthen the implementation control of this combination strategy.

Keywords toy market analysis Audi marketing strategy catalog

1 Introduction to ..................................................................... 3

1. 1 background and significance of the topic .......................................................... 6

1.2 research content and structural framework of this paper ................................................... 6

2 Toy products and industry overview ......................................................... 6

2. 1 the driving force for the development of toy industry ....................................................... VII

2.2 Classification of Toys .............................................................. VII

2.3 Toy industry and its characteristics .......................................................... VII

2.4 the influence of upstream and downstream enterprises in ......................................................... 9

2.5 Guangdong Chenghai toy industry cluster factor ................................................... 9

3 International Toy Market Analysis .......................................................... 10

3. 1 Overall development of international toy market ................................................. 10

3. 1. 1 Analysis of the international toy market sales situation .............................................. 10

3. 1.2 Analysis of the distribution of the international toy market .............................................. 10

3.2 Future Development Trend of Toy Market .................................................... 12

3.2. 1 market capacity analysis .......................................................... 12

3.2.2 Product Structure Analysis .......................................................... 13

3.2.3 Analysis of Adaptation Scope .......................................................... 13

3.2.4 toy enterprise level .......................................................... 14

3.2.5 Contact with other industries ...................................................... 14

4 China toy market analysis .......................................................... 14

4. 1 Overall development of domestic toy market ................................................ 14

4. 1. 1 toy manufacturing ........................................................ 15

4. 1.2 toys exported to .......................................................... 15

4.2 Analysis of Domestic Toy Consumption Demand .................................................... 15

5 China toy enterprise marketing strategy .................................................... 16

5. 1 Determine the market segment ............................................................ 16

5. 1. 1 Principles for determining subdivision ....................................................... 16

5. 1.2. Divide ................................................... 16 to sell customers by products.

5.2 Consumer Behavior in Toy Market ...................................................... 17

5.2. 1 trend ............................................................. 17

5.3 The target market strategy is ....................................................... 17.

5.3. 1 intensive single market model ..................................................... 17

5.3.2 The target market strategy is ..................................................... 17.

Empirical research: Audi's marketing strategy .................................................. 18.

6. 1 Introduction to Audi ............................................................. 18

6.2 Audi's target market is ...................................................... 19.

6.3 Audi's Marketing Strategy ......................................................... 19

6.3. 1 product ............................................................... 19

6.3.2 Channel ................................................................ 20

Price ............................................................... 2 1

6.3.4 Promoting ............................................................... 22

6.4 Implementation and control of Audi's marketing strategy ................................................ 23

6.4. 1 Salesperson Management ........................................................ 23

6.4.2 Managing Sales Activities ........................................................ 24

Marketing Audit ......................................................... 24

Due to ...................................................................... 25

Refer to ................................................................... 26

.................................................................. 27 The above answers come from:

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