Introduction: The introduction of a series of national policies on agriculture, countryside and farmers has promoted the development of rural economy and laid the foundation for the sustained and healthy development of tobacco industry. About 70% of the population in China lives in rural areas, and there are more than 200 million cigarette consumers in rural areas, accounting for about two-thirds of the total number of cigarette consumers. It can be said that the rural market is a big market, and strengthening the control of rural cigarette market plays a decisive role in the development of tobacco industry. I think we should start from the following four aspects: first, highlight the construction of monopoly teams and consolidate qualified people, which is the decisive factor of productivity. The key to cigarette market management depends on people, which is the overall quality of the monopoly team. We should adhere to the people-oriented principle, pay close attention to the construction of monopoly teams, and provide quality assurance for purifying the cigarette market. 1, strictly control the quality of personnel and enrich the rural monopoly management team. 2, strengthen the basic training, improve the comprehensive quality of monopoly personnel. 3. Implement administration according to law and improve the level of law enforcement. Grass-roots monopoly law enforcement personnel should know the law, constantly strengthen the study of laws and regulations, clarify the rights and responsibilities of tobacco monopoly law enforcement personnel, and enhance the consciousness of administration according to law. Second, improve the basic management ability. On the premise of adhering to the tobacco monopoly law, we will implement monopoly retail license, publicity of laws and regulations, and self-discipline management of retail customers to improve management and service capabilities. 1. Pay close attention to license management and standardize market order. Implement the total amount control standard of retail licenses, formulate reasonable layout measures in line with the characteristics of the rural market in accordance with the requirements of the Measures for the Administration of Tobacco Monopoly Licenses, timely issue tobacco retail licenses to those who meet the licensing conditions, and bring them into the scope of monopoly management and marketing services according to law, so as to achieve the purpose of effectively controlling the rural market. Resolutely ban unlicensed households that do not meet the reasonable layout plan; 2. Check and block the non-smoking purchase channels and increase the publicity of laws and regulations. To do a good job in retail terminal management, the key is to block the sources and sales terminals of illegal cigarettes and standardize the purchase channels of rural power grid retail customers. Monopoly personnel can use the rural market fair day to distribute publicity materials to the masses in bazaars or densely populated areas, publicize typical warning cases such as violent resistance to the law and illegal cigarette business, and enhance the legal awareness of rural retail customers and consumers. Third, highlight the cigarette market supervision and standardize the rural market order. Monopolists should give full play to their monopoly management functions in view of the new situations and problems in the rural market, always maintain the high-pressure situation of market management and improve market control. 1. Strengthen information network construction and expand information sources. Strengthen information construction, establish and improve the information network covering the rural market, implement dynamic management of the rural cigarette market, timely grasp the business dynamics within the jurisdiction, and establish an information sharing mechanism. 2. Strengthen the market supervision function and improve the market purification rate. It is necessary to firmly establish a sense of responsibility for defending the land, and regularly carry out special actions to crack down on cigarette counterfeiting and market rectification in rural cigarette consumption markets. Fourthly, it is fundamental for the survival and development of tobacco enterprises to highlight the construction of marketing network and ensure the supply of rural markets. Therefore, it is necessary to strengthen service, integrate service-oriented management into daily work, and do a good job in cigarette business for rural retail customers to ensure cigarette supply and push rural market management to a new height. 1. Establish cigarette marketing network to speed up cigarette circulation. Focus on eliminating blank administrative villages, attach importance to the analysis and research of rural market, focus on solving the problems of inadequate customer service, incomplete demand and neglected market supervision in rural retail, pay close attention to rural network construction, and establish a cigarette sales network system covering urban and rural areas, which is dominated by me, managed by me and supervised by me, so that the market share can reach 100%. 2, strengthen customer relationship management, harmonious relationship between wholesale and retail. Mobilize the enthusiasm of rural customers to sell cigarettes, maintain the order of cigarette market, and improve the operating ability and profitability of retail customers. According to the characteristics of the rural market, more organizations should put in some middle and low-grade brands of cigarettes to sell well, ensure uninterrupted supply, meet the needs of rural consumers, consolidate and occupy the rural market, and suppress the living space of illegal cigarette sellers. 3. Expand the connotation of marketing service and build service-oriented tobacco. According to the actual situation of the rural market, we should extensively carry out personalized and diversified value-added services to facilitate retail customers in remote rural areas.