Zheng, a man. When the brand community assumes social responsibility--a study on the new path of brand community commitment. 20 1 1JMS China annual conference on marketing science, sun yat-sen university, 201.08. (Group report)
Zhou Zhimin, Chenting Su, Nan Zhou, He Heping. Formation mechanism of social capital: an empirical study based on online brand community. Proceedings of the 6th Symposium on Social Network and Relationship Management, Sun Yat-sen University, 20 10. 12. (Group report)
Zhou Zhimin Wu Qunhua. Study on the cause and effect of cohesion of virtual brand community. China Marketing and JMS 20 10 Annual Conference Proceedings, university of international business and economics, 20 10.08. (Group report)
Liu Huiting, Zhou Zhimin. Research on the influence of domestic product consciousness on domestic product purchasing psychology-data from different industries. Proceedings of the 20 10 annual meeting of China University Marketing Research Association, Hohai University, 20 10.07. (Group report)
Zhou Zhimin, etc. Research on the antecedents of domestic product consciousness: from the perspective of national brand community. Proceedings of 2009JMS China Marketing Science Annual Conference, Nankai University, 2009+00. (Group report)
, beam,. A new probe into the relationship among brand satisfaction, trust and commitment: a new division based on trust. Proceedings of 2009JMS China Marketing Science Annual Conference, Nankai University, 2009. 10. (Group report)
Zhang Ning, Zhou Zhimin. A study on the influence of enterprise crisis coping strategies on consumers' brand attitude and purchase intention: the moderating effect of brand relationship norms. Proceedings of 2009JMS China Marketing Science Annual Conference, Nankai University, 2009.438+00. (Group report)
Zhou Zhimin. Study on the nonlinear relationship between brand trust and brand loyalty. Proceedings of 2008JMS China Marketing Science Annual Conference, Xi Jiaotong University, 2008+00. (including abstract)
Mi Li, Zhou Zhimin. Study on the quality dimension of brand community relations and its influence on brand attitude. Proceedings of 2008JMS China Marketing Science Annual Conference, Xi Jiaotong University, 2008+00. (including abstract)
Zhou Zhimin sent Shu Wei. Research on the influence of music recognition and matching on advertising and brand recognition. Proceedings of 2007JMS China Marketing Science Annual Conference, Fudan University, 2007,438+00. (Group report)
Zhou Zhimin. Analysis on the Competitive Advantage of China's Independent Brands Based on Customer Value —— Taking the car industry as an example. Proceedings of the 2006 Annual Meeting of China Enterprise Management Research Association, Jiangxi University of Finance and Economics, 2006+05438+0. (Group report)
Zhou Zhimin. How does brand personality cognition and identity affect brand relationship model? Proceedings of 2006JMS China Marketing Science Annual Conference, Wuhan University, 2006+00. (Group report)
Zhou Zhimin. Research on brand relationship index model: from the perspective of scale development. Proceedings of 2005JMS China Marketing Science Annual Conference, Peking University, 2005+05438+0. (Group report)