Before 20 19, Hanfu did not need to be designed for family workshops in Cao county. We found several well-known explosions on the Internet, but the factory still produced them in batches, which directly pushed the price of Hanfu from several thousand yuan to more than 100 yuan. Cao Xian once occupied 30% of the national Hanfu market.

And this deformed and booming business suffered heavy losses in 20 19. Because their original models were repeatedly copied and copied, a Hanfu brand took Cao County merchants to court. The final result is not only losing the lawsuit, but also a swarm of plagiarism has brought vicious competition.

Lost the lawsuit, lost the market. Many Hanfu merchants in Cao Xian paid double the price. They began to learn to find designers to draw pictures, buy copyrights and make original clothes. What really makes Cao Xian Hanfu "out of the loop" is a high-end customized Hanfu, which costs 35,000 yuan. The hand-woven part alone needs hundreds of people.

At present, there are more than 2,000 Hanfu enterprises in Cao County, including more than 600 original Hanfu processing enterprises. In the big market town, as long as you design styles, you can solve the problems of cloth, accessories, logistics and so on in this small town, and even take pictures of models, which can be completed within 40 to 50 square kilometers of Fiona Fang.

Reasons for the Good Development of Hanfu Industrialization in Cao Xian County

Compared with some economically developed coastal areas, Cao Xian County does not have many advantages in location and economic strength, but relying on its keen sense of market and hard work, Cao Xian people have turned Hanfu into a national famous big industry. The initial method of the rise of Hanfu industry in Cao county was simple and rude, imitating plagiarism, expanding the scale and reducing the price. With this "three axes", Caoxian people dug up the first bucket of gold for Hanfu.

Now, all this will be a thing of the past. From the initial family workshop to the whole industrial chain of design, production and sales, the Hanfu industry in Cao Xian County is changing from the low-cost strategy in the past to the new version of 2.0 driven by design innovation. And its experience is also a portrayal of the transformation and upgrading of many industries in rural revitalization and the road to high-quality development.