Anyuan County, located in the south of Ganzhou, is rich in tourism resources and has a good ecological environment, and has a comparative advantage in developing tourism. At the fifth meeting of the 15th People's Congress of Anyuan County held in June 5438+ 10 this year, the work report of the county government put forward the development idea of "enriching the people through industry, prospering the county through industry, establishing the county through ecology, and developing the county through tourism", striving to build Anyuan into "three centers and three bases" and make it the source of Dongjiang River. To this end, the author believes that to achieve this goal, we must attach great importance to the problems existing in the current development of tourism in our county, try our best to solve various problems, clear the obstacles in the development of tourism, and realize the leap-forward sustainable development of tourism.
First, Anyuan County, the advantages of developing tourism analysis
(A) rich tourism resources. Anyuan County is a national ecological demonstration county with a forest coverage rate of 83.4% and a good ecological environment. There are 300 national-level scenic spots, Wuwei Temple Pagoda, a national key cultural relic protection unit, the largest agro-ecological sightseeing orchard in China (with a total area of 654.38+ 1 100 million mu), and the largest and best-preserved Hakka Square with the highest garden construction standards and the broadest development prospects. There are geothermal resources such as Sanhan Huqiu Hot Spring with the largest daily flow (2 150 tons) and the highest outlet temperature (79 degrees) in the province. The county has beautiful mountains and rivers, dense waterfalls and rich tourism resources.
(2) It has unique geographical advantages. Anyuan County, located at the junction of Fujian, Guangdong and Jiangxi provinces, is the direct hinterland of the Pearl River Delta and the Southern Fujian Triangle, and is one of the important passages leading to the coast in the mainland. It is a strategic combination of economic and cultural development in the central and eastern regions, especially in the source region of Dongjiang River, which has a natural and unique geographical relationship with Guangdong and Hong Kong. There are no other scenic spots and famous mountains and rivers within 200 kilometers of Fiona Fang around 300 mountains. Besides, the main roads in our county are completely connected.
(3) It has a profound cultural background. Anyuan is a national eco-tourism county, the fifth in China, and the first "hometown of China couplets" in Jiangxi Province. Anyuan is also one of the important gathering places of Hakkas, with more than 65,438+000 Hakka enclosed houses preserved in the territory. Gannan tea-picking opera, which originated from Jiulong Mountain in our county, is the first batch of intangible cultural heritage in China.
(4) The leaders attach great importance to it. In recent years, the Party Committee and government of Anyuan County have attached great importance to the development of tourism, put tourism work on the important agenda, established the development strategy of "invigorating the county through tourism", put forward and implemented the four-in-one tourism development idea of "exploring the source of Dongjiang River, leisure and health preservation, agricultural sightseeing and Hakka customs", and made clear the market positioning and development goals of tourism. Since 2007, the county party committee and government have incorporated tourism into the county's "Five Ten Points" key work and held major tourism festivals such as the 300 Mountain Eco-tourism Festival in the East River source. The measures and efforts of the county party committee and the county government to develop tourism have reached an unprecedented level, and the atmosphere of discussing tourism, talking about tourism, helping tourism and promoting tourism development in the county has become increasingly strong.
(five) there are relatively complete supporting facilities. At present, there are 3 three-star hotels, 5 star-rated farmhouse hotels, nearly 100 tourist reception places, more than 2,200 standard beds, 2 domestic travel agencies, 3 large entertainment places and more than 20 tour guides 120 people. In 2009, the county received tourists142,000 person-times, and the total output value of the tertiary industry, which mainly serves tourism, reached1090 million yuan, up 10.9% year-on-year. The proportion of tertiary industry in GDP is 4 1.3%, which is 24.6 percentage points higher than that of industry (16.7%) and 7.4 percentage points higher than that of primary industry. The proportion of tourism service industry in the three industries has also increased, breaking through the long-term economic structure with a large proportion of primary production.
Second, the main problems existing in the current development of tourism in our county
(1) Lack of policy support and poor government leadership. Mainly manifested in three aspects: first, there is no formal preferential policy to support the development of tourism, and tourism development lacks effective policy support; Second, the government's guidance on tourism development is not enough, the investment is small and the amount of special funds for tourism development is small. Third, the current tourism management system has not been straightened out. At present, the tourism management system in our county is not perfect, especially the management authority of Sanbaishan scenic spot is not clear, and the problem of multi-head management is more prominent. It is difficult to achieve obvious results only by relying on the coordination and organizational development of the Tourism Bureau. Therefore, the current tourism management system has become increasingly unsuitable for the current needs of the county's tourism development.
(2) The investment and financing channels are narrow and the degree of market operation is low. At present, the poor investment and financing channels of tourism in our county are mainly manifested in the following aspects: first, because our county is a key county for national development and poverty alleviation, the economic foundation is weak, and the government has invested relatively little in tourism in recent years; Second, Shenzhen Haixuan Company monopolizes the county's tourism resources, which is not conducive to the entry of other tourism investment enterprises, and the tourism development lacks competitiveness and vitality; Third, the investment and development subject is relatively single, the investment and development mode is backward, and the degree of market operation is low.
(3) Less capital investment and slow development and construction. Due to the lack of investment in tourism development and construction, coupled with the lack of macroscopic and systematic allocation of tourism resources, there are four main problems and deficiencies in the developed scenic spots in our county. First, the degree of development of tourist attractions is low. At present, the county has not fully developed mature tourist attractions, and only a small part of the developed scenic spots have been developed. The tourist routes in the scenic spots are too long and the scenic spots are scattered, which is difficult to arouse tourists' interest in sightseeing. Second, there are few types of tourism products. The products developed are mainly sightseeing, but there are few leisure and holiday tourism products, cultural tourism and rural tourism products, which are difficult to meet the multi-level needs of tourists; Third, the capacity of tourist attractions is small. The scenic spots that have been developed in the county have a * * * feature, that is, the capacity of the scenic spot is small, and there is only one passage for tourists to enter and leave the scenic spot. Overcrowded in the peak season, giving people a bad feeling, even the 300-mountain scenic spot, which is now focused on development, is the same; Fourth, the aging process of tourist attractions has accelerated. In recent years, the development of tourism in our county is slow, coupled with the lack of in-depth excavation of the cultural connotation of tourism products, insufficient design of experience projects, low participation of tourists, and the lack of new hot products to stimulate the tourism market, the attraction to tourists is declining.
(D) The construction of supporting facilities is lagging behind, and the tourism service function is not perfect. At present, there are many problems in travel, entertainment, shopping, diet, accommodation and many other aspects of tourism in our county, which are mainly manifested in the following five aspects: First, the traffic conditions are poor. The traffic network between Anyuan county and various scenic spots and scenic spots is not perfect, and the road indication system is not perfect, which is far from meeting the requirements of "comfortable, fast and smooth" tourism traffic; Second, the number of travel agencies is small and the scale is not large. At present, there are only two domestic travel agencies in the county, and the ability of travel agencies to organize and transfer tourists is small; Third, there are not many entertainment projects. The existing entertainment projects are monotonous in content, simple in facilities, scattered in places, not very high in scale and grade, lacking large-scale entertainment projects and not attractive to tourists; Fourth, the degree of tourism commodity development is low, there are no mature tourism commodities, enterprises specializing in the production of tourism commodities have not yet appeared, the industrial chain integrating production, supply and marketing has not yet formed, and tourist commercial blocks with certain scale and local characteristics have not formed; Fifth, the accommodation grade and service level are not high. At present, the county has a reception capacity of more than 2,200 beds, and less than 1. 5 million beds are used for tourist reception. At present, there are only three tourist star hotels in the county, which is difficult to meet the needs of tourists at different levels.
(5) The external influence is not strong, and the market competition pressure is increased. First, there is a lack of world-class tourism brands. Although our county has four national tourism brands (national scenic spots, national forest parks, national key cultural relics protection units and national eco-tourism counties), it has certain external influence and popularity, but due to the lack of world-class tourism brands, the external influence and popularity of our county's tourism lack strong stamina support; Second, the external image of tourism is not clear enough and the tourist market is narrow. Due to the lack of funds, single propaganda form and lagging methods, a powerful public opinion offensive has not been formed, which leads to the unclear, vivid and prominent external image of our county's tourism industry, and the main tourist sources are limited to Guangdong, Hong Kong and the surrounding areas of the county; Third, tourism propaganda lacks new hype hotspots. Because there are too many national scenic spots and other brands, the news hype has no good breakthrough point and sensational effect. The famous historical and cultural towns in China, the list of natural and cultural heritage protection areas in China, the national geological park and other brands have not been declared in our county, and tourism propaganda lacks new hype hotspots; Fourth, tourists face the threat of being robbed. Because our county is a county with "three noes" in traffic (no railways, no national highways and no expressways), provincial roads and stable lines are still being comprehensively widened and transformed, which affects the accessibility of tourism to a certain extent, and neighboring counties and cities are also increasing tourism investment and speculation to compete with our county for the tourist market.