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Graduation thesis on enterprise network development of Guangzhou travel agency
Main contents:
1) Cooperation and competition have become the main development direction of travel agency enterprises. Based on the enterprise network theory, this paper selects Guangzhou travel agency enterprises as the research object, aiming at clarifying the objective facts and exploring the correct way for the development of China tourism enterprises.
The first part is the theoretical part, which mainly constructs the theoretical system of enterprise network. Based on the structuralist method, the enterprise network theory discusses various factors that lead to the network arrangement and evolution among enterprises, and analyzes various network relationships and their structures among enterprises.
Under this premise, the article first puts forward the hypothesis of "enterprise man", and regards the enterprise as a life, movement and thinking existence like human beings. Then the enterprise network is defined based on the assumption of "enterprise person"
Analysis of enterprise network characteristics, enterprise network environment, enterprise network measurement method, enterprise network organization form and enterprise network management. The main points of the theoretical part are:
(1) The concept of enterprise network should include six elements: structural element, resource element, rule element, spatial element, dynamic element and tool element.
(2) Based on the principle of SK relationship analysis and the superficial understanding of tourism enterprises, this paper puts forward the analysis method of network relationship of tourism enterprises-"1234" method, that is, "one choice, two directions, three states and four destinies".
(3) There are five organizational forms of enterprise network: enterprise group, enterprise cluster, enterprise strategic alliance, franchise organization and virtual enterprise.
(4) Four aspects of enterprise network management: vision ability management, portfolio management, competitiveness management and network relationship management. The second, third, fourth and fifth parts are empirical analysis, using the method of field investigation.
Taking Guangzhou travel agency enterprises as the research object, this paper points out that the enterprise network with cooperation as the main form is the main development direction of Guangzhou travel agency enterprises at present, and analyzes the enterprise network environment, characteristics and organizational forms.
Management and other aspects of Guangzhou travel agency enterprise network are expounded.
This part of the enterprise network management analysis of Guangzhou Travel Agency is the focus of the full text, so I choose Guangzhou Travel Agency, a more representative travel agency, to analyze with the theory of enterprise network management in the first part.
The enterprise network of Guangzhi Travel can be summarized as follows: the expansion of tourism business, supported by tourism e-commerce technology, combined with various expansion methods, has gradually formed a multi-level enterprise network with a certain spatial pattern.
Finally, according to the theoretical and empirical analysis of enterprise network, some suggestions and opinions are put forward for the development of enterprise network of Guangzhou travel agency.
If there is anything unclear, please consult the keyboard thesis teacher. Remember to ask Mr. Wang to help me solve it.