We all know that now is the era of the Internet, and 5G is ready to come into our lives. We enjoy the convenience it brings us all the time, such as the new shopping mode brought by online shopping platform Taobao. We can enjoy shopping without leaving home. Many businesses are very optimistic about this novel sales model, but there will be no traffic without opening a store. So how can we run a store well? I'll take you to know it today.

How to operate Taobao Enterprise Store?

1, Shop Home Design

1) main color: the main color of the front page of the store is big red, and the overall effect is somewhat similar to that of Xiao Ye perfume. It is understandable to attract attention and gather visual focus with striking red. However, considering that it is hot in summer, warm red rhubarb easily makes users feel irritable, resulting in a high bounce rate. In contrast, the green tone of Fangcaoji, the gray-blue tone of Royal Mud Workshop and the blue-green tone of herbs are all better, making users look fresh and comfortable. In fact, this kind of focus map effect similar to this store's above the fold is very friendly. Therefore, it is suggested that seasonal factors and climate factors should be investigated when designing the overall style of the store.

2) Classification module: the product classification structure of the store is chaotic and the content is incomplete. And this section is a very important part. European and American users prefer to use the search function because their nation is more personalized and adventurous, while Asian users prefer to use the fixed path of category navigation, seeking common ground while reserving differences and relying on the known. Therefore, good classified navigation will greatly enhance the user experience.

So far, I am still a layman about cosmetics, but I think the classification of cosmetic products needs to be cut in at least the following dimensions: first, according to functions, there are skin care, make-up and hairdressing; Second, by gender: only for men, only for women; Third, according to skin type: oily skin, neutral skin, dry skin; Fourth, according to the brand, L 'Oreal, facing the store, proper herbal medicine, etc. Fifth, press popular keywords; Sixth, according to the price range. . .

Some people may say that the category column on the left has a detailed classification. Is it necessary for other banner locations to have such a detailed classification navigation module? My answer is, yes.

If you don't do this classification. For example, I am a person with oily skin, and I haven't seen products or keywords related to oiliness for a long time. Then I may not be interested in browsing again and just close the webpage.

3) Frame layout. In terms of frame layout, more consideration should be given to users' browsing habits. According to Google's eye tracker test report. When users browse the web, the customary path is from top to bottom and from left to right. On the whole, it is an "F" hot spot. Therefore, these aspects should also be taken into account when designing the layout of the store homepage. This store, Tomato Beauty Salon, obviously didn't take this into consideration. Below three screens, similar modules are basically stacked repeatedly. For example, in the picture below, the two pictures are stacked so close, which one is for the user to see?

2. Problems existing in single-page design

1) baby title: I'll take the one with the highest sales volume in the store as a case. The title of this product is as follows:

Ceaphil/Stafu Shute Skin Mild Facial Cleanser 1 18ML Cleaning/Allergy-Resistant

First of all, say a common sense. Baby, the title is not a simple description of the product. Baby, every keyword in the title is a path. This path can establish a channel connection between strangers and their products when users search. Therefore, it is the right choice to choose hot keywords with high matching as baby titles. Let's take a look at the daily search volume of each keyword in this baby title in Taobao.

2) Product introduction: The order of product introduction in this single product page is as follows:

Product description-what you need to know-product picture display-brand introduction-star recommendation-effect evaluation-user experience feedback-product details display-hot record

When I read the whole page, my mind was in a mess, and I found that I didn't put in much valuable information. Is the content not enough? No, that's enough. The problem is that there is logical confusion in the display order.

When you recommend something to me, you should first tell me what you are (brand) and what you do (efficacy). If I feel interested, I will ask if this thing is genuine (qualification certification) and who else is using it (hot recording). Finally, you persuaded me to buy it, but I have one last question. How do I use this thing? (Use needs to know)

Combined with the above thinking path, I suggest that the content of a single page should be introduced according to the following steps:

Product description-product picture display-product details display-brand introduction-effect evaluation-celebrity recommendation-user experience feedback-hot record-use needs to be understood.

In addition, the single-page pictures of tomato beauty salon are too unprofessional. For example, as shown below, it feels very cottage.

3. The design of the diversion page.

I want to say two questions on the diversion page:

First, different types of products should use different single-page templates. Different single-page templates have different diversion modules.

Why do you say that? If all the items are clicked in the same diversion module, it is different from someone who wants to enter the mall and you force him to send leaflets at the door. Actually, it should be like this For example, for clothing sellers, pants products should be placed in the diversion module of jacket single page, and men's skin care products should be placed in the diversion module of men's skin care single page. The shunt module of oily skin care products should recommend some other products suitable for oily skin, and so on.

Second: the products of diversion module actually have more choices than the shopkeeper's best selling and special spike group buying.

For example, a single-page diversion module is divided into two positions: above the baby details and below the baby details. In a single product page of facial cleanser, what can be put in the diversion module above the baby details? I think in this position, you should tell the customer that after buying this facial cleanser, you can also buy the following matching toner and cream. Baby, what can I put in the diversion module below? I think customers may not be interested in this product when browsing here, and may miss it. So here, we can tell him that if you don't like this facial cleanser, you can also choose other brands with higher cost performance.

Generally speaking, the diversion page module does not simply push its best-selling or special products to customers. If so, affiliate sales will not be promoted at all. I think everyone has heard of the case of beer and diapers in the supermarket.

There is a saying that affiliate marketing is not to find the same product for different buyers, but to find the same buyer for different products. This sentence is a bit roundabout, and everyone slowly understands it.

4. Activity planning.

I think we can sum up why the products are good and need activities in one sentence. In the concept of China people, shopping is not to buy cheap things, but to take advantage. There is such a case: the normal daily sales volume of a certain brand of toothpaste in a supermarket is 2000 boxes. On one occasion, they held a sales promotion, which only reduced 50 cents a day. Results The daily sales volume of this brand toothpaste was 10000 boxes. Is it really cheap for consumers? Not necessarily. A box of toothpaste can be used by one person for one month under normal circumstances. In other words, the supermarket reduces the price by 50 cents, which is equivalent to saving 50 cents for everyone every month. Is it more than 50 cents? If I say that there is a dime on the ground for you to pick up every day, 3 yuan a month, it is estimated that few people are willing to pick it up. Therefore. Shops often plan activities just to make consumers feel that buying things from you is cheap.

In fact, there are many options for store activity planning. I fall into the following four categories.

First, regular marketing activities: for example, how many packages there are each year, such as receiving and sending red envelopes and coupons.

The second is the theme series activities: such as weekend shopping, weekly spike, preemptive purchase of new products and so on. Promote the return of new users and the accumulation of old users through the continuous form of the first quarter, the second quarter and the third quarter. It is equivalent to giving customers a little hope every week.

Third, node promotion activities: such as Valentine's Day, Thanksgiving Day, National Day, summer vacation, etc. , can be packaged into activities. The activity forms are flexible, full reduction, full delivery, etc. For example, I want to "price" you on May 1 day, "price" the concentration camp in summer, and so on.

Fourth, gimmicks and promotions: many shops have played this game, such as grabbing the crown special price, the shopkeeper moving to clear the warehouse and so on.

Taobao shop operates on behalf of others

As the name implies, Taobao merchants entrust the daily operation, management, marketing and promotion of stores to professional companies, and Taobao operators with rich experience and strict training operate Taobao online stores for sellers around the clock, effectively increasing the turnover of online stores and enhancing the core competitive advantage of stores quickly, professionally and safely. After the seller entrusts the store to a professional company, he only needs to be responsible for simple work such as delivery, and other work is completed by the operating company.

The company has a strong professional and technical team, which provides professional and high conversion rate practical experience for merchants, and does not need merchants to spend a lot of time and energy managing stores, just managing delivery easily; Moreover, the company can increase the flow of shops and increase income in the shortest time, so that this time is a money society, which is the best way to save costs.

Agent operation process

1. The outsourcing company evaluates the stores and goods.

2. Both parties negotiate and sign an agreement on the operation of the store hosting agency to pay the agency operating expenses.

3. The rights and obligations of both parties to perform the contract after the contract comes into effect.