(4) From now on, work out the overall marketing plan of the Qinghai-Tibet Railway Grand Tourism Project. Because any work needs an operation process in the early stage, so does marketing planning, including early resource investigation, market research, marketing target segmentation, marketing market positioning, product image positioning, marketing strategy determination, marketing channel design, marketing means selection and marketing control, and each link needs careful design. At the same time, it is also very important to publicize in synchronization with the construction. In addition, the pre-speculation of the project is also very important. Whether it is from the establishment of the project image, the investment attraction of the project construction, the future commercial operation of the whole project or the expansion of the future market share, it is necessary to carry out pre-hype, which is a means of conceptual marketing. Therefore, while applying for the establishment of the Qinghai-Tibet Railway Tourism Project and preparing the project plan, the pre-sale of related projects will be carried out expediently from the following year, so that the Qinghai-Tibet Railway Tourism Project will become the focus of world attention from the beginning of the pre-sale hype. "The world's top tourist train" will become an important theme of Qinghai-Tibet railway tourism. But the general premise is that if we can choose the right time and hype the concept of "century train at the top of the world" in advance, we can not only quickly develop a world-class tourism product owned by both Qinghai and Tibet, but also extract the unique selling points of tourism in Qinghai and Tibet in a short time, and at the same time enhance the regional economic image of the two places. The Qinghai-Tibet Railway is a precious wealth endowed by history to Qinghai and Tibet.

(5) Qinghai-Tibet Railway should be a model of eco-tourism development and sustainable development? Resolutely implement the strategic policy of sustainable development of tourism. Pay special attention to the relationship between tourism development along the Qinghai-Tibet Railway and the dual ecological environment protection of nature and humanity, promote the two-way interaction between tourism and ecological environment improvement through intensive construction, and build the Qinghai-Tibet Railway into a "plateau green ecological corridor" and a plateau ecological education base (such as Sonan-Dajie Nature Reserve, etc.). ). Actively improve the lives of local people and protect the diversity of Tibetan culture. We must take sustainable development as a long-term development strategy in the future, take a road of high quality and high added value that does not necessarily pursue quantity and scale, and resolutely put an end to popular "eco-tourism" projects in ecologically fragile areas like Hoh Xil, which are not suitable for tourism. The income from tourism is mainly used for local economic development and compensation for ecological environment damage, so as to maintain the lasting attraction of many scenic spots to tourists and ensure the lasting support of local people for tourism development.

(6) Strengthen tourism infrastructure and form a perfect tourism service system. To form a world-class tourism network, we should not only develop excellent tourism products, but also include food, shelter, transportation, travel, shopping, entertainment, health and education, and gradually improve the tourism product system. Moreover, according to the special situation of the Qinghai-Tibet Plateau, we should provide all kinds of good tourism services (especially information services), improve air and road traffic conditions, establish a high-quality medical and health care system, eliminate tourists' fear of the plateau, match corresponding tour guides, service and rescue facilities and talents, improve basic tourism service facilities, and organize joint "Qinghai-Tibet Railway" travel agencies.

(7) Build an all-round open hematopoietic economic system along the Qinghai-Tibet Railway with tourism as the pillar to ensure that the Qinghai-Tibet Railway will bring huge comprehensive benefits after its completion. Give full play to the leading role of tourism, promote the development of ethnic handicrafts and ethnic service industries in Tibet, develop marketable souvenirs with local characteristics, develop tourism service industries with strong Tibetan ethnic flavor and Tibetan cultural connotation, and create a tourist environment with Tibetan ethnic color and impress tourists. From a long-term strategic point of view, the Qinghai-Tibet Railway should also extend to Shannan, Linzhi and other places through the southern Tibet Valley, and link the population-rich areas with rich resources and developed economy to a greater extent.

(8), a wide range of combinations. It is necessary to combine with the outside and integrate itself. Can the United International, which can be United with the international community, be bound with the hot spots in the east? Integrate into regional networks and markets. Jointly develop inter-provincial and transnational tourist routes with neighboring provinces and countries. First of all, Qinghai and Tibet will take the lead in joining hands with Shaanxi, Gansu, Xinjiang, Sichuan, Chongqing, Yunnan and other provinces and regions, and at the same time create conditions to cooperate with countries in South Asia and Southeast Asia to formulate different transnational tourist routes to adapt to the new situation after China's accession to the WTO and strive to attract more foreign tourists. With this as the main axis, the Silk Road (Kyle-Boluo Line), the Tang-Fan Ancient Road (2 14 National Road), the Tea-Horse Ancient Road and the international tourist routes that cross the Qinghai-Tibet Plateau, go south along the Hengduan Mountains to the countries of Indo-China Peninsula, and communicate with countries in Central Asia, South Asia and Southeast Asia will be connected into a network system.

The construction of Qinghai-Tibet Railway is a century project with huge investment and attracting worldwide attention. Its economic, ecological and social benefits need to be reflected through tourism to a great extent. In terms of transportation, the Qinghai-Tibet Railway will be a new channel for tourism between Tibet and Qinghai. The unique snowy scenery, folk customs and ecological landscape of the Qinghai-Tibet Plateau will be understood and appreciated by more tourists at home and abroad because of the opening of the Qinghai-Tibet Railway. After all, expensive flying tours and long road tours are not acceptable to most tourists. From the perspective of ecological environment construction, the Jiela section of Qinghai-Tibet Railway passes through three national nature reserves, namely Hoh Xil, Sanjiangyuan and Qiangtang, and the ecological environment is relatively fragile. Once destroyed, it is difficult to recover. Therefore, how to strengthen environmental protection and develop plateau eco-tourism in the process of Qinghai-Tibet railway construction has become an extremely necessary research topic. In short, we should take the Qinghai-Tibet Railway as the super fulcrum, attract the eyes of the world's tourism consumers, incite the tourism economic plate of the Qinghai-Tibet Plateau, and build the world's top tourism belt with extraordinary ideas and management practices as the lever.