The influence of political environment on enterprises is as follows:

Frank. That is, the national political environment directly affects the operating conditions of enterprises.

It's hard to predict. It is difficult for enterprises to predict the changing trend of the national political environment.

Irreversibility. Once the political environment factors affect the enterprise, it will make the enterprise change very quickly and obviously, which is beyond the control of the enterprise.

[Editor] The content of political and legal environment analysis

Legal and political environment is an important macro-environmental factor affecting enterprise marketing, including political environment and legal environment. The political environment guides the direction of enterprise marketing activities, and the legal environment provides the code of conduct for enterprises. Politics and law are interrelated, and * * * has an impact on the marketing activities of enterprises.

Analysis of political environment

Political environment refers to the external political situation of enterprise marketing activities. Whether a country's political situation is stable or not will have a great impact on enterprise marketing activities. If the political situation is stable and the people live and work in peace and contentment, it will create a good environment for enterprise marketing. On the contrary, political instability, sharp social contradictions and disorder will affect economic development and market stability. In marketing, especially in foreign trade activities, enterprises must consider the possible impact of political changes and social stability in the host country.

The analysis of political environment mainly includes domestic political environment and international political environment.

The domestic political environment includes the following factors:

political system

Political parties and political party system

Political groups

Principles and policies of the party and the state

Political atmosphere.

The international political environment mainly includes:

International political situation

international relation

The domestic political environment of the target country.

The influence of political environment on enterprise marketing activities is mainly manifested in the principles and policies formulated by the national government, such as population policy, energy policy, price policy, fiscal policy and monetary policy, which will all have an impact on enterprise marketing activities. For example, the state stimulates the growth of consumption by lowering interest rates; Personal income tax is levied to adjust the income difference of consumers, thus affecting people's purchase: product tax and tax on cigarettes, alcohol and other commodities are increased to curb people's consumption demand.

In international trade, different countries will also formulate some corresponding policies to intervene in the marketing activities of foreign enterprises in their own countries. The main measures are:

Import restrictions;

Tax policy;

Price control;

Foreign exchange control;

Nationalization policy.

Analysis of legal environment

Legal environment refers to all kinds of laws, decrees and regulations promulgated by the state or local government, and is the criterion of enterprise marketing activities. Only when enterprises carry out various marketing activities according to law can they be effectively protected by national laws. In recent years, in order to meet the needs of economic system reform and opening up, China has successively formulated and promulgated a series of laws and regulations, such as People's Republic of China (PRC) Product Quality Law, Enterprise Law, Economic Contract Law, Foreign Economic Contract Law, Trademark Law, Patent Law, Advertising Law, Food Hygiene Law and Environmental Protection Law. Enterprise marketing managers must be familiar with relevant laws and regulations in order to ensure the legitimacy of enterprise operation and protect the legitimate rights and interests of enterprises and consumers with legal weapons.

The main factors that need to be analyzed in the analysis of legal environment are:

Legal norms, especially economic laws and regulations closely related to enterprise management, such as company law, Sino-foreign joint venture law, contract law, patent law, trademark law, tax law, enterprise bankruptcy law, etc.

National judicial law enforcement organs. In China, there are mainly courts, procuratorates, public security organs and various administrative law enforcement organs. The administrative law enforcement organs closely related to enterprises include industrial and commercial administrative organs, tax organs, price organs, measurement management organs, technical quality management organs, patent organs, environmental protection management organs and government audit organs. In addition, there are some temporary administrative law enforcement agencies, such as financial, tax and price inspection agencies of governments at all levels.

Legal consciousness of enterprises. Enterprise's legal consciousness is the general name of legal viewpoint, legal consciousness and legal thought, and it is the enterprise's understanding and evaluation of legal system. The legal consciousness of enterprises will eventually materialize into legal acts of a certain nature and cause certain behavioral consequences, thus forming a legal environment that every enterprise has to face.

The international legal environment stipulated by international law and the domestic legal environment of the target country.

For enterprises engaged in international marketing activities, they should not only abide by their own legal systems, but also understand and abide by foreign legal systems and relevant international regulations, practices and norms. For example, some time ago, European countries banned the sale of lighters without safety protection devices, which undoubtedly limited the export market of low-priced lighters in China. The Japanese government also stipulates that any foreign company entering the Japanese market must find a Japanese company to cooperate with it to limit the entry of foreign capital. Only by understanding and mastering the relevant trade policies of these countries can we formulate effective marketing countermeasures and strive for the initiative of international marketing.