Only when you have a clear understanding of the audience and a certain degree of understanding can you write a paper that stimulates others' reading interest. The analysis of audience groups can be analyzed from different entry points such as hobbies, education level and work background, and a relatively objective and accurate comprehensive value can be obtained through data analysis. With the basic information of the audience, the description of the article should cater to the needs of the target readers as much as possible, find their "pain points" to attack, thus arousing their voices and bringing better communication influence to the paper. These are all introduced in Elsevier official website. You can have a look at them when you have time.