There are ways to improve the viscosity of 360, such as adding many practical functions such as software download and startup, but this is far from enough, because it is not precipitated by users, and it is not troublesome for others to replace it. Instead, it is necessary to increase the viscosity through the contents of many things accumulated by some users, such as 360 pockets. This is a good direction, so I will collect a lot of information before, and I may not be able to pass it on for free, so 360 must derive more application functions.
3.360 antivirus and security guards will eventually become a security suite, and the 360 website will be greatly revised.
At present, 360 antivirus is still immature, although it can be used as antivirus software and has many advantages, but its launch is to win a favorable opportunity to prevent domestic antivirus manufacturers from really appearing a strong man with a broken arm, really going shopping with you for free, and taking the Internet road. Mr. Zhou is not the only one who can do the internet.
Moreover, the current launch of 360 antivirus is also the performance of security guards in peacetime. Although the security is in full swing, there is a wolf behind, so we must launch a killer to kill the wolf behind. 360 antivirus has turned people upside down, and there is no time to deal with 360 security guards. This is a cruel trick, so that 360 can seize the time to break through the key technology of antivirus and form a complete antivirus package, which is completely free.
It is expected that in the near future, after breakthroughs in core technologies such as active defense, 360 security suite will be listed, forming a unified 360 security suite.
360' s value-added services need website support, and desktop software is just the entrance. Therefore, it is inevitable that the website of 360 will be greatly revised, highlighting high-viscosity applications such as secure storage, forums and SNS. The success of these will be related to whether 360 can transform from a successful company to a great company. I believe that the security suite of 360 will be successful, and there is no doubt that some income and achievements will be made. However, whether it can be a great success depends mainly on the application functions launched by 360' s website.
360 has definitely targeted the game market at present, because this is the easiest market to realize. It is estimated that 360 will soon set up an independent subsidiary to operate the game. The name has nothing to do with 360, which makes everyone feel that it is a cooperative operation and will not affect the brand of 360.
4. Rising and Jiang Min will end up worse than Jinshan.
When the business model is facing a breakthrough, the older generation is naturally revolutionary. The question is whether we can break through the resistance of the older generation, but also depends on the user's viscosity. It is difficult for Google to establish a free operating system to replace Microsoft. Like chrome, it can only occupy a small part of the market, and Microsoft will not respond for free. Otherwise, how can tens of thousands of people depend? The new model has not yet formed, and of course it will not be free; So obviously, Rising and others will never make a trip in vain, which determines that their only fate is to be revolutionized. It depends on whether Rising can make a breakthrough in the capital market and get stronger capital support, so as to dare to do a big job. I guess there's no chance. Rising's shareholding structure is more complicated, and the old shareholders are fighting fiercely.
Jinshan has achieved success in the game, and its strategy in the security market seems to be loose. As far as the structure and performance of its products are concerned, if it takes the road of internet, it will probably succeed with both the cash flow support of the game and the perfect product support, but the delay is really puzzling. But with the support of the game market and products, Jinshan's future is much better than Rising, which only relies on games.