(2) As you can see from your topic, the independent variable is region (south and north) x gender (male and female). Does the dependent variable word belong? Some studies are divided into positive words and negative words. It's not that I don't understand whether you study SEB through attribution explanation or other entrepreneurial clues.
This is the information I put forward from your question. If explained from the attribution, it is to let the subjects fill in the words. Design some multiple-choice questions in brackets or let the subjects fill them out by themselves. For example, from the perspective of gender, such questions can be designed. Xiaoyan won the first prize in the math contest. What do you think ()? Xiaogang won the first prize in mathematics. Do you think ()? Geographical factors; Xiaogang is from Tianjin and thinks (). Xiao Li is from Hunan. Do you think ()?
Another study is to divide positive words and negative words by starting experiments. For example, northerners often use positive words such as easy and bold, while southerners care. Of course, we are here as an example, not a southerner who haggles over every ounce. Then count the positive words and negative words.
(3) I really don't know the type of your experimental design. Maybe your preparation is not sufficient. It is a way to design experiments first, then send out questionnaires, do experiments and ask questions. And you don't even know your own research ideas.
Then do variance analysis according to the type of experiment. T-test and regression analysis were conducted according to the questionnaire.
(4), the information provided is incomplete, ha,,, continue to leave me a message.
Later, I saw that the question you added was evaluation method, which should be experimental method, not questionnaire survey. The type of experimental design is two-factor design, but there are problems. You regard gender as a dependent variable and as the result of evaluating personality traits. Or do you want to analyze the gender and geographical location of the research object? The statistical method should be multivariate analysis of variance. When inputting data, geography (north and south) is used as an inter-group variable, and the gender of the subjects is used as an inter-group variable. Dependent variables are scoring results and gender evaluation results.
It should be like this. If you don't know, you can keep asking me questions.