Different types of survey methods have influence on questionnaire design. In face-to-face investigation, respondents can see the problems and talk face to face with the investigators, so they can ask long and complicated questions of various types. In the telephone interview, the respondents can talk to the investigators, but they can't see the questionnaire, which determines that they can only ask short questions.
The mailing questionnaire is filled out by oneself, and there is no direct communication between the respondents and the researchers, so the questions should be simpler and detailed. In computer-aided access, we can realize more complex skip-and-answer and random arrangement problems to reduce the deviation caused by order. Questionnaires for face-to-face interviews and telephone interviews should be designed in a dialogue way.
Extended data
Matters needing attention when designing the questionnaire:
1. has a clear theme. According to the theme, put forward the topic from reality, the purpose of the question is clear, the focus is prominent, and there is no unnecessary problem.
2. Reasonable structure and strong logic. The arrangement of questions should have a certain logical order, which conforms to the respondent's thinking program. Generally speaking, it is easy before difficult, simple after complex, concrete after abstract.
3. It's easy to understand. The questionnaire should make the respondents clear at a glance and be willing to answer truthfully. The tone of the questionnaire should be friendly, in line with the understanding and cognitive ability of the respondents, and avoid using technical terms.
4. Control the length of the questionnaire. The time to answer the questionnaire is controlled at about 20 minutes, which neither wastes a question nor misses a question in the questionnaire.
5. It is convenient for data inspection, collation and statistics.
Baidu Encyclopedia-Questionnaire Survey