1, the mode is different, JD.COM self-built logistics is a closed self-operated mode, and rookie network is an open platform mode. The difference between these two modes is the most fundamental difference between the two enterprises.

2. The user experience is different. JD。 COM's self-built logistics is self-operated by distribution, which is fast. User experience is better than rookie network.

3, belonging to different companies, rookie network belongs to Ali's logistics service company. JD.COM self-built logistics belongs to JD.COM Group.

The purpose of rookie logistics:

Online express booking is very common. Every large express delivery company has its own app or WeChat official account. Different courier companies need to use different clients, which causes operational troubles for users, and they are no longer willing to download too many apps and pay too much attention to the official WeChat account. The purpose of rookie wireless is to use the rookie wrapped app.

Rookie is based on connecting all logistics companies. On this comprehensive platform, users can choose to send and receive express delivery, and they can experience different express delivery companies and different ways of sending and receiving express delivery, whether in the self-reporting cabinet or in the post office.

In terms of product positioning, it connects users and couriers, users and post stations, users and self-reporting cabinets. Let all the "bodies" settle down on the rookie. Any scene where users use logistics, such as sending and receiving express delivery, querying e-commerce logistics routes, and using rookie apps, can be completed with one click.

The above contents refer to Baidu Encyclopedia-Jingdong Logistics and Baidu Encyclopedia-Rookie Logistics.