The real estate industry is an important part of the national economy, a basic industry, plays a key role and is an integral part of social wealth.
With the real estate market changing from "seller's market" to "buyer's market", real estate developers are facing fierce and cruel competition. Real estate marketing has increasingly become the "new darling" of many real estate enterprises that want to compete for more market share. Although real estate marketing has been explored for several years, developers and marketers have begun to look at the value of marketing with a rational eye, but many people have not fundamentally understood the reasonable core of real estate marketing, thus failing to give full play to the role of marketing planning in real estate development practice.
With the transformation of real estate market from seller's market to buyer's market, real estate developers are facing fierce and cruel competition. Real estate marketing is increasingly becoming the new favorite and the focus of numerous real estate developers. Although after several years of exploration in real estate marketing, developers and marketers have attached importance to the wealth of marketing with a rational eye, it is precisely because many people do not realize the proper value of real estate marketing that developers have not given full play to the potential of marketing programs in development and practice.
Based on the traditional marketing strategy of real estate market, combined with the innovative theory of real estate marketing, this paper analyzes the future development trend of real estate marketing in China through case analysis.
Based on the traditional real estate marketing strategy, combined with the innovative theory of real estate marketing, this paper quotes case analysis to think and analyze the future development trend of real estate marketing in China.
This paper first briefly introduces the development of domestic real estate marketing, then systematically introduces the traditional real estate marketing strategies, and puts forward the innovative theory of real estate marketing that has appeared in recent years. Finally, by citing case analysis, the future development trend of real estate marketing in China is briefly considered.
Firstly, this paper introduces the development of domestic real estate marketing; In addition, the conventional strategy of real estate marketing is expounded in depth, and the innovative theory of real estate marketing is put forward. Finally, by citing case analysis, the future trend of real estate marketing in China is briefly considered.