First of all, I want to apologize, sincerely apologize. This article has nothing to do with Einstein's theory of relativity. I want to do a psychological test. As we all know, there are only a handful of people in the world who can fully understand Einstein's theory of relativity, and I can't be the one who can understand and teach you psychology. I'll change the name of the article in a couple of days and tell you the result.

? I just want to test how important the title is for us to browse an article in this article. The article will record the number of visits. Before, my contributions in psychological columns were generally dozens, with the most views of 100.

My idea comes from two places. One is that more and more people use "shock!" on news websites recently. "surprise!" Words and exclamation points. These words will attract everyone's attention and stimulate our curiosity to click on the link. I'm thinking that the use of these amazing words should be to better attract everyone's attention.

? The second source of this experiment is an article I published two days ago, What is a business model? This article mainly comes from a short paragraph of my graduation thesis, and I don't think anything is clear. At that time, I wrote this article to write a beginning. If someone asks or discusses, we can continue to talk. I really don't think there is anything clear about this article. But it has attracted a lot of people's attention and love, but at the same time no one has talked to me about any business model.

? So these two things make me want to test whether a tall headline can attract many people to click like a stunning headline.

? In fact, this is also a typical psychological phenomenon in psychology. We are more likely to notice different things. For example, if someone wears blue jeans, you won't care. And someone wears big red jeans, you will definitely notice, and even wonder why this person dares to wear such red jeans. Similarly, we will also pay attention to those sensational rumors, because they are different. I also mentioned in the previous two articles "On Conspiracy Theory" and "Why Rumors Spread" that people like to pay attention to information different from their immediate interests. Evolutionary psychology explains that people who don't care about abnormal information are more susceptible to natural disasters, so their "cool" genes can't be passed on.

On the other hand, I also want to express that there are not many things that can "shock" us. If someone expresses things to you in this way, then he may be stimulating your curiosity and getting your attention. It's good to be able to concentrate, but sometimes too much concentration will make you forget other things, such as vigilance.

I also want to talk about the third aspect, that is, if you want to attract others' attention, it may be an effective way to make them curious. However, your content must be really interesting. Otherwise people will think you are a liar.

I really appreciate it.

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I had hoped that the number of views would soar, but it turned out to be 40%. The only conclusion is that people are not interested in this title at all. Why not? My personal guess is that the theory of relativity was initially considered quite attractive, but the actual readers are not interested at all.