From the creative point of view, we used the baby of the lovely baby 3B sitting on the swing, crying, laughing and repeating it several times, which set a suspense for the audience and kept the audience in suspense until the theme was pointed out and the whole article was written.

From the elements of film and television advertising. Picture, this is a 30-second advertisement. The first 14 second is a picture of a baby sitting on the swing, crying and laughing. Lovely baby, crying and laughing for a while, makes the audience very distressed. What caused the baby to cry? Then I changed my face and revealed the suspense from the baby's point of view. The blue sky and white clouds outside the window turned out to be the outdoor advertisement of McDonald's logo, followed by the picture of the baby crying and laughing, which made the audience memorable. Finally, a mother explained the environment, and the advertising logo appeared in the lower right corner, giving the audience a feeling of wanting more. The sound and background music are pure piano music. With the baby laughing and crying, there are different phrases of happiness and sadness, which are very suitable. Finally, after the mother appeared, she knew why the baby was crying, and the music was over. Time, 30 seconds.

This is a very good advertisement, advertising with babies in an emotional way, making audiences of all ages like this advertisement, and then forming loyalty to McDonald's.